Consumer and Market Insights: Wine in South Korea

Consumer and Market Insights: Wine in South Korea


  • Products Id :- CS4010MF
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  • Pages: 67
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Executive Summary

The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

Key Findings

The Wine market in South Korea is forecast to grow at a CAGR of 13.3% in value terms during 2015-2020

South Korea's consumers are opting for value for money products in the Wine market

The Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel in South Korea's Wine market

The use of Glass as packaging material is forecast to grow at a CAGR of 12.0% during 2015-2020

Synopsis

The Wine market in South Korea is forecast to grow at a CAGR of 13.3%, in value terms during 2015-2020. Among all categories, Sparkling Wine category is expected to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel. Dom Perignon and Duegradi are the leading brands in the South Korean Wine Market. Imported Wine will still dominate the South Korean Wine market.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for South Korea's Wine market

Impact of exchange rate fluctuations on South Korea's Wine market

Degree of trade up/down in South Korea's Wine market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in South Korea's Wine & Spirits market

Leading distribution channels (volume terms) in South Korea's Wine market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Packaging

Wine market by type of packaging material/container (in volume terms)

Wine market by type of packaging closure/outer (in volume terms)

Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis

GlobalData's consumer trend framework and explanation of the sub-trends

For key trends in South Korea's Wine market:

How the trend is influencing consumption in South Korea's Wine market

How to target the trend in South Korea's Wine market

How the trend will evolve in South Korea's Wine market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Wine market in the future

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About GlobalData

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior-Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in KRW and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to KRW

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

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E & J Gallo Winery, F.W. Langguth Erben GmbH & Co. KG, LVMH Moet Hennessy Louis Vuitton, Pernod Ricard S.A., The Bourgogne Wine Board, Via Concha Y Toro S.A.

South Korea, Wine, Fortified Wine, Sparkling Wine, Still Wine, Madeira, Other Fortified Wine, Port, Sherry, Vermouth, Cava, Champagne, Other Sparkling Wine, Prosecco, Red Wine, Rose Wine, White Wine, Product Attribute, Consumer Benefits, Hypermarkets & Supermarkets, Food & Drinks Specialists, On-trade, Convenience Stores, Cash & Carries and Warehouse Clubs, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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