Consumer and Market Insights: Spirits in Brazil

Consumer and Market Insights: Spirits in Brazil

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Executive Summary


The Brazilian Spirits market is growing at a moderate rate led by the Specialty Spirits and Vodka categories in terms of volume consumption While, Vodka and Whiskey categories are projected to be the fastest growing categories in terms of value during 2015 - 2020. Brazilian consumers are opting for value for money products in the Spirits market. Hypermarket and On-trade have been assessed to be the key distribution channels contributing to market growth.

Key Findings

-The Spirits market in Brazil is forecast to grow at a CAGR of 4.0% in value terms during 2015-2020.

-The Specialty Spirits category is the largest value category in the Brazilian Spirits market.

-The Flavored Vodka segment is expected to gain share growth within the Vodka category.

-On-trade transactions account for highest distribution share in the Tequila & Mezcal category.

-Jose Cuervo is the leading brand in the Tequila & Mezcal category.

-Private label products in the Rum category registered the fastest growth during 2012-2015.

-Screw Top is the commonly used closure type in the Brazilian Spirits market.


Canadean's Consumer and Market Insights report on the Spirits market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal; container data for: Bottle

Reasons to Buy

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications



Report Scope

Country Context

Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Brazilian Spirits market

Impact of exchange rate fluctuations on the Brazilian Spirits market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Brazilian Wine & Spirits market

Leading distribution channels (volume terms) in the Brazilian Spirits market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Penetration of private label by category in the Brazilian Spirits market

Private label growth (in volume terms) compared to brands


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Packaging analysis - key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Market value analysis in BRL and USD, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: USD to BRL

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

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Beam Suntory Inc.


Davide Campari-Milano S.p.A.

LVMH Moet Hennessy Louis Vuitton S.A.

Pernod Ricard S.A.

Remy Coitreau Group

Sao Joao Da Barra

The Osborne Group

Bacardi Limited

Diageo Plc

Long John International Ltd.

Diego Zamora S.A.

Distell Group Limited

Fabrica Busca Vida

Illva Saronno S.P.A.

Lucas BolsB.V.

S. A. Distilleria Liquore Strega

Stock Spirits Group

Toschi Vignola S.R.L.

William Grant & Sons Ltd.

Compania Licorera De Nicaragua


Societe Du Rhum Barbancourt

T. Gardere & Cie.

Companhia Muller De Bebidas

Belvedere Sa

Engarrafamento Pitu Ltda.

H.W. Schlichte

IRB Tatuzinho 3 Fazendas Ltda.

Industria De Bebidas Paris Ltda

Industrias Reunidas De Bebidas Tatuzinho

Oncinha Beverage Factory

Brown-Forman Corporation

Grupo Cuervo

Agropecuaria Grande Sul Ltda

Fante Industria De Bebidas Ltda

Jupiter Production

Berry Bros & Rudd.

The Edrington Group

United Breweries (Holdings) Limited

White Horse Distillers Ltd.

Brazil, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Raki, Sake, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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Single User License
USD 875 INR 62545
Site License
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Corporate User License
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