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Consumer and Market Insights: Spirits Market in India

Consumer and Market Insights: Spirits Market in India


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Executive Summary

The Spirits market in India will register high growth in value terms during 2015-2019. Whiskey is the largest category in 2015 while the Vodka category is forecast to register the fastest growth in value terms during 2015-2019. Food & Drinks Specialists is the leading distribution channel in the market.

Key Findings

The Spirits market in India will register high growth in value terms during 2015-2019.

The Vodka category is forecast to register the fastest growth in value terms during 2015-2019.

Food & Drinks Specialists is the leading distribution channel in the Indian Spirits market

Mcdowells No. 1, Careware, Mansion House, Old Monk are the preferred brands in the Sprits market in the India.

Synopsis

The Consumer and Market Insights report on the Spirits market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume-Indian Spirits market

Historic and forecast volume consumption in the Indian Spirits market

Degree of trade up/down in the Indian Spirits market

Volume of the Indian Spirits market by category

Historical and forecast value of the Indian Spirits market by category

Winners and losers in the Indian Spirits market

Average category level pricing in the Indian Spirits market

Segment share of the category and change in market share in the Indian Spirits market

Key Distribution Channels

Leading distribution channels in the Indian Wine & Spirits market

Leading distribution channels by category in the Indian Wine & Spirits market

Packaging

Spirits market by type of packaging material/container

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecasts

Brand Share

Leading brands in the Indian Spirits market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (INR, USD) and volume analysis, 2010-2019

Figure 3: Consumers purchase behavior- Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2019

Figure 6: Change in market share by category, 2015-2019

Figure 7: Leading distribution channels, overall Wine & Spirits, 2011-2014

Figure 8: Leading distribution channels by category, 2014

Figure 9: Packaging analysis- key packaging material, container type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 11: Brand share analysis by categories, 2014

Table 1: Market value analysis in INR and USD, 2010-2019

Table 2: Market volume growth analysis, 2015-2019

Table 3: Average prices (INR and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading brands by category, 2014

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Amrut Distilleries Ltd

Elite Distilleries Private Limited

Empee Distilleries Limited

Tilaknagar Industries Ltd.

United Breweries (Holdings) Limited

Bacardi Limited

Khoday India Limited

Shaw Wallace & Co Ltd,Beam SuntoryInc.

Grupo Cuervo

Mgm Pvt Ltd.

Pernod Ricard

Shiva Distilleries Limited S.A.

John Distilleries

Napoleon Doctor Brandy

Old Adventurer

Oaken Glow

India, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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