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Consumer and Market Insights: Spirits Market in Romania

Consumer and Market Insights: Spirits Market in Romania

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Executive Summary

Robust domestic demand supported by overall growth in GDP will create opportunities in Romanian Spirits market during 2015-2019. Liqueurs will be the fastest growing category in both value and volume terms during 2015-2019. The Spirits market in Romania is led by Bacardi, Diageo Plc and Pernod Ricard S.A.

Key Findings

The Spirits market in Romania will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

The Liqueurs category will register the fastest growth at a CAGR of 6.9% during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel in the Romanian Spirits market.

Glass is the most used packaging material in the Spirits market in Romania.


The Consumer and Market Insights report on the Spirits market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Romanian Spirits market

Historic and forecast consumption in the Romanian Spirits market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Romanian Wine & Spirits market

Leading distribution channels (value terms) in the Romanian Spirits market

Leading distribution channels (value terms) by category


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)Brand Share

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2009-2019

Figure 4: Change in market share by category, 2015-2019

Figure 5: Leading distribution channels, overall Food, 2011-2014

Figure 6: Leading distribution channels by category, 2014

Figure 7: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 9: Brand share by categories, 2014

Table 1: Market value analysis in RON, 2010-2019

Table 2: Market volume growth analysis, 2015-2019

Table 3: Average prices (RON) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2014

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To know more information on Purchase by Section, please send a mail to query [@]

Alexandrion Grup Romania

Prodal 94 S.R.L.

Gonzalez Byass S.A.

Remy Coitreau Group

Beam Suntory Inc.

Pernod Ricard S.A.


Mast-Jagermeister Se

Gruppo Campari

Koninklijke De Kuyper B.V.

J.Wray & Nephew Limited

Bacardi Limited

Cooperativa Tequilera La Magdalena

S.C. De R.L

Alcoprod Service S.A

Hill Thomson & Co Ltd

Valco Sa

The Edrington Group

Gruppo Campari

Romania, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-Based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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