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Consumer and Market Insights: Spirits Market in Germany

Consumer and Market Insights: Spirits Market in Germany

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Executive Summary

Growth will remain slow in the Spirits market in Germany during 2015-2019. Low CPI - Alcoholic Beverages & Tobacco inflation will increase demand for better quality products. Liqueurs is the largest category by value in Germanys Spirits market in 2015. Glass is the most used packaging material in the Spirits market in Germany.

Key Findings

The Brandy category is forecast to register the fastest growth in value terms during 2015-2019.

Scotch Whiskey is the largest segment by value in the Whiskey category and is also expected to gain market share during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Germanys Wine & Spirits market.

The Whiskey category has the highest private label penetration in Germanys Spirits market.


Canadeans Consumer and Market Insights report on the Spirits market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Market value and volume for Germanys Spirits market

Historical and projected consumption in Germanys Spirits market

Degree of trade up/down in Germanys Spirits market

Market volume of Germanys Spirits by category

Historical and project market value of Germanys Spirits by category

Winners and losers in Germanys Spirits market

Average category level pricing in Germanys Spirits market

Segment share of the category and change in market share in Germanys Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in Germanys Wine/ Spirits market

Leading distribution channels in Germanys Spirits market

Leading distribution channels by category in Germanys Spirits market


Spirits market by type of packaging

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label by categories in Germanys Spirits market

Private label performance compare to national brands in Germanys Spirits market

Leading brands in Germanys Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2019

Figure 6: Change in market share by category, 2015-2019

Figure 7: Leading distribution channels, overall food, 2011-2014

Figure 8: Leading distribution channels by category, 2014

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 11: Private label penetration by categories, 2014 Figure 12: Private label and brand share growth, 2011-2014

Figure 13: Brand share analysis by categories, 2014

Table 1: Market value analysis in EUR and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (EUR and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

Single User License:
Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Morrison Bowmore Distillers

The Dalmore

Kirin Holdings Co Ltd



Germany, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, And Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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