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Consumer and Market Insights: Spirits Market in Italy

Consumer and Market Insights: Spirits Market in Italy

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Executive Summary

The Spirits market in Italy will grow at a marginally higher rate during 2015-2019 than 2010-2015. Specialty Spirits category has the largest volume share in Italys Spirits market. The Vodka category will gain maximum market share in value terms during 2015-2019. Screw Top is the preferred closure type in Italys Spirits market.

Key Findings

The Tequila & Mezcal category is forecast to register the fastest growth in value terms during 2015-2019.

The Flavoured Vodka segment will gain market share in the Vodka category during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel for Brandy and Rum categories.

Vecchia Romagna, Stock 84 and Fundador are the leading brands in the Brandy category.


Canadeans Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Italian Spirits market

Historic and forecast consumption in the Italian Spirits market

Degree of trade up/down in the Italian Spirits market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Wine & Spirits market

Leading distribution channels (value terms) in the Italian Spirits market

Leading distribution channels (value terms) by category


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in the Italian Spirits market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior -Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Food, 2011-2014

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Private Label penetration by categories, 2014

Figure 11: Private Label and brand share growth, 2011-2014

Figure 12: Brand share by categories, 2014

Table 1: Market value analysis in EUR, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (EUR) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2014

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To know more information on Purchase by Section, please send a mail to query [@]

Morrison Bowmore Distillers

The Dalmore

Kirin Holdings Co Ltd



Italy, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, And Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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