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Consumer and Market Insights: Spirits Market in South Africa

Consumer and Market Insights: Spirits Market in South Africa

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Executive Summary

The South African Spirits market is forecast to register higher growth in value terms during 2015-2019 compared to 2010-2015 supported by the presence of a large base of young population in the country. The market is led by the Whiskey category which is also forecast to register the fastest growth during 2015-2019.

Key Findings

Of the eight categories analyzed, Whiskey will be the largest as well as fastest growing value category, registering a CAGR of 6.3% during 2015-2019

The Spirits market in South Africa accounted for nearly one-third of the overall Wine & Spirits retail sales during 2011-2014

Glass is the predominantly used packaging material in the market.

The Spirits market in the country is highly competitive and is led by players such as Diageo plc and Distell Group Limited


Canadeans Consumer and Market Insights report on the Spirits market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: Bottle, tubs, foils and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Market value and volume for the South African Spirits market

Historical and projected consumption in the South African Spirits market

Market volume of South African Spirits by category

Historical and project market value of South African Spirits by category

Winners and losers in the South African Spirits market

Average category level pricing in the South African Spirits market

Segment share of the category and change in market share in the South African Spirits market

Retail Landscape and Key Distribution Channels

Leading retailers in the South African Wine/ Spirits market

Leading distribution channels in the South African Spirits market

Leading distribution channels by category in the South African Spirits market


Spirits market by type of packaging

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecast

Brand and Private Label Share

Leading brands in the South African Spirits market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (ZAR, USD) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Brand share analysis by categories, 2014

Table 1: Market value analysis in ZAR and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (ZAR and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

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To know more information on Purchase by Section, please send a mail to query [@]

Distell Group Limited

Edward Snell & Company

Olof Bergh

Kwv Holdings Ltd

Pernod Ricard S.A.

Diageo plcLvmh Moet Hennessy

Lucas BolsB.V.


Chateau De Cognac

Remy Coitreau Group



Mast-Jagermeister Se

Dgb(Pty) Ltd

Halewood International Limited

Natures Own LiquZAR (Pty) Ltd

Cape Velvet

G W Archer And Co

Illva Saronno S.P.A.


Sambuca Zappa

Sambuca Lipini

Bacardi Limited

Squadron Gold

J Booker Rum Merchants Limited

Stroh Austria Gmbh

Montego Bay

Seven seas



Cape to Rio

Grupo Cuervo

Beam Suntory Inc.

Patron Spirits International Ag

Russian Bear

Gruppo Campari

Count Pushkin


William Grant & Sons Ltd.

The Edrington Group

La Martiniquaise

Queen Elizabeth

South Africa, Spirits, Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, And Whiskey, Armagnac, Cognac, Fruit Brandy, Other Grape Brandy, Bitters, Cream Liqueurs, Fruit Liqueurs, Other Liqueurs, Dark Rum, Light Rum, Other Specialty Spirits, Ouzo, Raki, Rice-based Spirits, Sake, Shochu, Flavored Vodka, Unflavored Vodka, American Whiskey, Canadian Whiskey, Irish Whiskey, Other Whiskey, Scotch Whiskey, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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