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Consumer and Market Insights: Wine Market in Brazil

Consumer and Market Insights: Wine Market in Brazil

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Executive Summary

Brazils Wine market is forecast to grow at a higher rate in volume terms during 2015-2019 compared to 2010-2015. Inflation in Brazil has resulted in consumers trading down to Wine products that offer value for money. Still Wine has the highest volume share in Brazils Wine market. On-Trade sales lead the distribution channels for all the categories.

Key Findings

The Still Wine category is forecast to register high growth in value terms during 2015-2019.

Stopper and Screw Top are the preferred closure types in Brazils Wine market.

Fortified Wine accounts for a higher share of private label penetration compared to Sparkling Wine and Still Wine.

Concha Y Toro is the leading brand in Still Wine category.


Canadeans Consumer and Market Insights report on the Wine market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Market value and volume for Brazil swine market

Historical and projected consumption in Brazils Wine market

Degree of trade up/down in Brazils Wine market

Market volume of Brazils Wine by category

Historical and project market value of Brazils Wine by category

Winners and losers in Brazils Wine market

Average category level pricing in Brazils Wine market

Segment share of the category and change in market share in Brazils Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in Brazils Wine/ Spirits market

Leading distribution channels in Brazils Wine market

Leading distribution channels by category in Brazils Wine market


Wine market by type of packaging

Wine market by type of packaging closure/outer

Wine market by type of packaging, forecasted

Contents Brand and Private Label Share

Penetration of private label by categories in Brazils Wine market

Private label performance compare to national brands in Brazils Wine market

Leading brands in Brazil swine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadian

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (BRL, USD) and volume analysis, 2010-2019

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2019

Figure 6: Change in market share by category, 2015-2019

Figure 7: Leading distribution channels, overall food, 2010-2013

Figure 8: Leading distribution channels by category, 2014

Figure 9: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 11: Private label penetration by categories, 2014

Figure 12: Private label and brand share growth, 2011-2014

Figure 13: Brand share analysis by categories, 2014

Table 1: Market value analysis in BRL and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (BRL and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

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Saint Germain Ltd

Trapiche Argentina


Concha Y Toro S.A.

Santa Helena S.A,Vinicola Salton

Bacardi Limited

Casa Di Conti Ltda

Davide Campari-Milano S.p.A.

Manoel D. Poas junior

vinhos SA

Quinta Ferreira

Estate Winery

Royal Oporto Wine Company


Viti Vinicola Cereser Ltda

Brazil, Wine, Fortified Wine, Sparkling Wine, Still Wine, Red Wine, White Wine, Rose Wine, Other Sparkling Wine, Champagne, Cava, Prosecco, Vermouth, Other Fortified Wine, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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