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Consumer and Market Insights: Wine Market in Germany

Consumer and Market Insights: Wine Market in Germany

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Executive Summary

The Wine market in Germany will register higher growth in value and volume terms during 2015-2019 compared to 2010-2015. Still Wine is the largest category and is also forecast to register the fastest growth in value terms during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel in the market

Key Findings

Of the three categories analyzed, Still Wine will be the largest as well as fastest growing value category, registering a CAGR of 2.5% during 2015-2019

The Wine market in Germany accounted for more than three- fourth of Wine & Spirits sales during 2010-2013

Bottle is the only outer type used for packaging of products in the German Wine market

Private label products had high market penetration of 53.7% in 2014. They compete with brands, which has resulted in a private label products gaining market share from brands during 2011-2014


Canadeans Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, and others; container data for: Bottle, Carton, Bag-in-Box, and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators- Population and age structure, GDP and Consumer Price Index

Market Overview

Market value and volume for the German Wine market

Historical and projected consumption in the German Wine market

Market volume of the German Wine by category

Historical and project market value of the German Wine by category

Winners and losers in the German Wine market

Average category level pricing in the German Wine market

Segment share of the category and change in market share in the German Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the German Wine/Spirits market

Leading distribution channels in the German Wine market

Leading distribution channels by category in the German Wine market


Spirits market by type of packaging

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecast

Brand and Private Label Share

Leading brands in the German Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadian

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (EUR, USD) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2010-2013

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis- key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Brand share analysis by categories, 2014

Table 1: Market value analysis in EUR and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (EUR and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

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Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@]

Adriano Ramos Pinto Vinhos SA

Bacardi Limited

Churchills Wine And Cigars

Davide Campari-Milano S.p.A.

Delaforce Port

East India Madeira

Quinta De La Rosa

Royal Oporto Wine Company

Sogrape Vinhos S.A.

jh Andresen

Codorniu S.A.

Franz Wilhelm Langguth Erben GmbH & Co. KG

Freixenet (Dws) Ltd

Henkell & Co. Sektkellerei Kg

LVMH Moet Hennessy

Louis Vuitton S.A.

Les Grands Chais de France

Pernod Ricard S.A.


Valdo Spumanti Srl

rotkappchen sektkellerei

sektkellerei schloss wachnheim

A. Racke GmbH & KWV International. (Pty) Ltd.

Baldepozzo DOCG

Cloudy Bay Vineyards Ltd

E. & Winery

Giorgio Lungarotti

Grand Sud


Schwarze Madchentraube


ViNa Concha Y Toro S.A.

Germany, Wine, Still Wine, Sparkling Wine, Fortified Wine, Red Wine, White Wine, Rose Wine, Other Sparkling Wine, Champagne, Cava, Prosecco, Vermouth, Other Fortified Wine, Sherry, Port, Madeira, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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