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Consumer and Market Insights: Wine Market in Turkey

Consumer and Market Insights: Wine Market in Turkey

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Executive Summary

Stable economic growth along with a large young population base will drive the Wine market in Turkey. Still Wine is the largest category in value terms while the Fortified Wine is forecast to register fastest growth during 2015-2019.

Key Findings

The Wine market in Turkey will register high growth in value terms during 2015-2019.

Hypermarkets & Supermarkets is the leading distribution channel in the Turkish Wine market in 2014.

Glass is the predominantly used packaging material accounting for 97.8% share in 2015.

Selection and Inci Damlasi are the popular brands in the Wine market in Turkey.


Canadeans Consumer and Market Insights report on the Wine market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board and others; container data for: Bottle, Bag-in-Box and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Value and volume analysis for the Turkish Spirits market

Historic and forecast consumption in the Turkish Spirits market

Degree of trade up/down in the Turkish Spirits market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by category with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

Leading retailers in the Turkish Wine & Spirits market

Leading distribution channels (value terms) in the Turkish Spirits market

Leading distribution channels (value terms) by category


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

Penetration of private label by category in the Turkish Spirits market

Private Label growth (in value terms) compared to brands

Market share of leading brands (in value terms) by category


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Consumers purchase behavior -Trading up/down, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2011-2013

Figure 7: Leading distribution channels by category, 2014

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Private Label penetration by categories, 2014

Figure 11: Private Label and brand share growth, 2011-2014

Figure 12: Brand share by categories, 2014

Table 1: Market value analysis in TRY and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (TRY and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2014

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Migros Ticaret A.?


Tesco- Kipa

Kavaklidere Saraplari

LVMH Moet Hennessy Louis Vuitton S.A

Mey Industry and Trade Inc.

Turkey, Wine, Still Wine, Sparkling Wine, Fortified Wine, Madeira, Port, Sherry, Vermouth, Champagne, Cava, Prosecco, Red Wine, Rose Wine, White Wine, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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