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Consumer and Market Insights: Wine Market in the US

Consumer and Market Insights: Wine Market in the US

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Executive Summary

The US Wine market has sufficient growth opportunities supported by the countrys strong economy and high disposable income of the consumers. The market is led by the Still Wine category which is also forecast to register fastest growth during 2015-2019.

Key Findings

The Wine market in the US will register high growth in value terms during 2015-2019.

Hypermarkets & Supermarkets occupies more than half of the share in the US Wine market in 2014.

Glass is the predominantly used packaging material accounting for 96.6% share in 2015.

Franzia, Taylors and Andre/ Wycliff are the popular brands in the Wine market in the US.


Canadeans Consumer and Market Insights report on the Wine market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, flexible packaging, rigid metal and others; container data for: Bottle, Bag-in-Box, Carton and others.

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

Market Overview

Market value and volume for the US Wine market

Historical and projected consumption in the US Wine market

Market volume of US Wine by category

Historical and project market value of US Wine by category

Winners and losers in the US Wine market

Average category level pricing in the US Wine market

Segment share of the category and change in market share in the US Wine market

Retail Landscape and Key Distribution Channels

Leading retailers in the US Wine/Spirits market

Leading distribution channels in the US Wine market

Leading distribution channels by category in the US Wine market


Spirits market by type of packaging

Spirits market by type of packaging closure/outer

Spirits market by type of packaging, forecast

Brand and Private Label Share

Leading brands in the US Wine market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (USD) and volume analysis, 2010-2019

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2019

Figure 5: Change in market share by category, 2015-2019

Figure 6: Leading distribution channels, overall Wine & Spirits, 2010-2013

Figure 7: Leading distribution channels by category, 2015

Figure 8: Packaging analysis-key packaging material, type, closure and outer, 2015

Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 10: Brand share analysis by categories, 2014

Table 1: Market value analysis in USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

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Wal-Mart stores Inc

The Kroger company




Bacardi Limited

Charles Jacquin et Cie. Inc

Constellation Brands Inc

E. & J.Gallo Winery

Harvey & Son (Lewes) Ltd

Sogrape Vinhos S.A

Stock Spirits Group


Fladgate & Yeatman - Vinhos S.A

The Wine Group

Banfi Products Corp

F. Korbel & Bros

Freixenet (Dws) Ltd

Gloria Ferrer Winery

LVMH Moet Hennessy Louis Vuitton S.A,Pernod Ricard S.A

Verdi Imports Co

Almaden Vineyards

Arbor Mist Winery

Barossa Valley Wine Company

Bella Sera USA

Beringer Vineyards

bronco wine co

Casella Wines Pty Ltd

Columbia Crest Winery

Copper Ridge Vineyards

Diageo plc

Ecco Domani

FishEye Winery

Foxhorn Vineyards

Franzia Wines

Glen Ellen Winery

kendall jackson wine estates

Les Vins Georges Duboeuf

Manischewitz Wine Company

Niebaum-Coppola Estate Winery

palm bay international

Ravenswood Winery

Redwood Creek Winery

Robert Mondavi Winery

ste michelle wine estates

The Paul Masson Mountain Winery

Treasury Wine Estates Vintners Limited

Trinchero Family Estates

Turning Leaf Vineyards

ViNa Concha Y Toro S.A.

Us, Wine, Still Wine, Sparkling Wine, Fortified Wine, Madeira, Port, Sherry, Vermouth, Champagne, Cava, Prosecco, Red Wine, Rose Wine, White Wine, Distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Channel Share, Brand Share, Market Share, Packaging, Materials, Containers, Closure, Outer, Volume Share, Value Share

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