Global Hard Seltzer Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by ABV Content (ABV Less than 5% and ABV More than 5%), Flavor (Lime, Berries, Pineapple, Grapefruit, and Orange), Packaging Type (Bottles and Cans), End-User (Consumers and Commercial), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, and Convenience Stores), and Major Regions (North America, Europe, Asia-Pacific, Latin America Middle East, and Africa (LAMEA))
- KRBR122
- Slides: 150
- On Demand
- Total Views:1237
- Region : Asia
- Ken Research
- Business Research
About the Report
About the Report
Increasing adoption of western culture coupled with rising preference for flavored alcoholic beverages among young consumers is anticipated to propel the growth of the Global Hard Seltzer Market during the forecast period.
- Rising consumption of carbonated beverages along with the increasing preference for hard seltzer beverages for their low-calorie and enhanced taste among millennials is likely to propel the growth of the Global Hard Seltzer Market.
- The Global Hard Seltzer Market faces challenges due to the stringent regulations laid by governmental bodies on hard seltzer products.
- The high custom duties and excise duties limit coupled with tax policies laid on the import and exports of seltzer beverages may hinder the growth of the market.
By ABV Content |
|
By Flavor |
|
By Packaging Type |
|
By End-Users |
|
By Distribution Channel |
|
By Geography |
|
Key Players |
|
- The change in drinking patterns and rising focus on health and wellness along with the increasing number of consumers wanting to cut down on alcohol has boosted the demand for low-alcohol content beverages like hard seltzer, which is anticipated to fuel the demand for the segment in the Global Hard Seltzer Market.
By Flavor: The lime segment accounted for the largest share of the Global Hard Seltzer Market in 2021, attributed to increasing consumer preferences for sour and fruity flavors in alcoholic beverages.
- The increasing company focus on the innovation of new flavors including lime flavor hard seltzer in the market to fulfill the demand of consumers coupled with the rising popularity of citrus-flavored hard seltzer like lime among the young population, is anticipated to aid the growth of the segment in the Global Hard Seltzer Market.
- The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.
- The availability of different flavors and brands of hard seltzer in supermarkets or hypermarkets along with the increasing preference of consumers to shop for hard seltzer in supermarkets due to huge discounts and offers is likely to propel the growth of the segment in the market.
By End-User: Consumers segment accounted for the largest share of the Global Hard Seltzer Market in 2021, attributed to the increasing popularity of strong carbonated drinks with low-alcohol content and a variety of flavors.
- Rapid urbanization and an upsurge in disposable income, adoption of western culture along with the change in lifestyle and drinking patterns, and rising demand for low-calorie, less sugar alcoholic beverages among consumers, is likely to boost the demand for the segment in the Global Hard Seltzer Market.
- Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market, is expected to augment the growth of the region in the Hard Seltzer Market.
Competitive Landscape
Recent Developments Related to Major Players
- In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limón and has a distinct taste and comes in fabulous packaging. The White Claw REFRSHR comes in four distinct flavors namely Limón with a hint of Calamansi, Lemonade Blood Orange with a hint of Black Raspberry, Lemonade Blackberry with a hint of Red Cherry, and Lemonade Strawberry with a hint of Kiwi. The new product launch helped the company in expanding its product portfolio.
- In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others. The new brewery will also be equipped with equipment that allows the streamlined addition of flavors to the seltzer liquid. The investment helped the company in expanding its product line.
- In March 2022, Corona Seltzer launched a new product named Corona Hard Seltzer Seltzerita in four distinct flavors such as lime, mango, peach, and strawberry in the USA. The new innovative product has a fusion of traditional classic margaritas with a refreshing Corona perspective. The new product launch helped the company in enhancing its product portfolio.
- Snapshot of the Global Hard Seltzer Market
- Industry Value Chain and Ecosystem Analysis of the Hard Seltzer Market
- Market size and Segmentation of the Global Hard Seltzer Market
- Historic Growth of the Overall Global Hard Seltzer Market and Segments
- Competition Scenario of the Hard Seltzer Market and Key Developments of Competitors
- Porter’s 5 Forces Analysis of the Global Hard Seltzer Industry
- Overview, Product Offerings, and Strategic Developments of Key Competitors
- COVID-19 Impact on the Overall Global Hard Seltzer Market
- Future Market Forecast and Growth Rates of the Global Hard Seltzer Market and by Segments
- Market Size of Application/End-User Segments with historical CAGR and Future Forecasts
- Analysis of the Hard Seltzer Market in Major Regions
- Major Production / Consumption Hubs in the Major Regions
- Major Production/Supply and Consumption/Demand Hubs in Each Region
- Major Country-wise Historic and Future Market Growth Rates of the Total Hard Seltzer Market and Segments
- Overview of Notable Emerging Competitor Companies within Each Major Region
- Anheuser-Busch InBev
- White Claw Seltzer
- The Boston Beer Company
- San Juan Seltzer
- Hard Seltzer Beverage Company, LLC
- BON V!V
- THE SMIRNOFF CO.
- Blitz-Weinhard Brewing Company
- Molson Coors Beverage Company
- Corona Seltzer
- Heineken
- Pursue Hard Seltzer
- Sonic Hard Beverages
- The Coca-Cola Company
- Mode
- Hard Seltzer Producers
- Spiked Seltzer Producers
- Alcoholic Beverages Manufacturers
- Hard Sparkling Water Manufacturers
- Alcoholic Beverages Companies
- Carbonated Drinks Companies
- Suppliers of Packaging Materials (Suppliers of Bottles, Corks)
- Food Regulatory Authorities
- Alcoholic Beverages Regulatory Authorities
- Government Ministries and Departments of Alcoholic Beverages
- Investment Banks and PE Firms Focused on Alcoholic Beverages Industry
- Potential Entrants into Alcoholic Beverages Industry
- Beverages Research and Development Associations
- Investment Banking & Financial Institutes
- Research & Development Institutes for Alcoholic Beverages Sector
- Investors in Hard Seltzer Start-ups
- Investors in Alcoholic Beverages Start-ups
- Environmental Regulatory Bodies
- Packaging Equipment Manufacturers
- Government & Food Safety Regulations
- Caffeine Producers
- Sweetener Producers
- F&B Marketing Agencies
- Government Departments for Food Standards
- Historical Period: 2017-2021
- Forecast Period: 2022E-2028F
- What is the Study Period of this Market Report?
- What is the Future Growth Rate of the Global Hard Seltzer Market?
- What are the Key Factors Driving the Global Hard Seltzer Market?
- Which is the Largest ABV Content Segment within the Global Hard Seltzer Market?
- Who are the Key Players in the Global Hard Seltzer Market?
Products
Companies
Major Companies Mentioned in the Report
- Anheuser-Busch InBev
- White Claw Seltzer
- The Boston Beer Company
- San Juan Seltzer
- Hard Seltzer Beverage Company, LLC
- BON V!V
- THE SMIRNOFF CO.
- Blitz-Weinhard Brewing Company
- Molson Coors Beverage Company
- Corona Seltzer
Notable Emerging Companies Mentioned in the Report
- Heineken
- Pursue Hard Seltzer
- Sonic Hard Beverages
- The Coca-Cola Company
- Mode
Table of Contents
Table of Contents
- 1. Executive Summary
1.1 Highlights of Global Hard Seltzer Market Historic Growth & Forecast
1.2 Highlights of Market Trends, Challenges, and Competition
1.3 Highlights of Market Revenue Share by Segments
- 2. Market Overview and Key Trends Impacting Growth
2.1 Global Hard Seltzer Market Taxonomy
2.2 Industry Value Chain
2.3 The Ecosystem of Major Entities in the Global Hard Seltzer Market
2.4 Government Regulations & Developments
2.5 Key Growth Drivers & Challenges Impacting the Market
2.6 COVID-19 Impact on Global Hard Seltzer Market
2.7 Total Global Hard Seltzer Market Historic Growth by Segment Type, 2017-2021
2.7.1 By ABV Content
2.7.2 By Flavor
2.7.3 By End-User
2.7.4 By Packaging Type
2.7.5 By Distribution Channel
2.7.6 By Major Regions
2.8 Total Global Hard Seltzer Market Historic Growth & Forecast, 2017-2028
2.9 Key Takeaways
- 3. Total Global Market Segmentation by ABV Content, Historic Growth, Outlook & Forecasts
3.1 Market Definition - Segmentation by ABV Content
3.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by ABV Content, 2017-2028
3.2.1 ABV Less than 5%
3.2.2 ABV More than 5%
3.3 Key Takeaways from Market Segmentation by ABV Content
- 4. Total Global Market Segmentation by Flavor, Historic Growth, Outlook & Forecasts
4.1 Market Definition - Segmentation by Flavor
4.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Flavor, 2017-2028
4.2.1 Lime
4.2.2 Berries
4.2.3 Pineapple
4.2.4 Grapefruit
4.2.5 Orange
4.2.6 Others
4.3 Key Takeaways from Market Segmentation by Flavor
- 5. Total Global Market Segmentation by End-User, Historic Growth, Outlook & Forecasts
5.1 Market Definition - Segmentation by End-User
5.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028
5.2.1 Consumers
5.2.2 Commercial
5.3 Key Takeaways from Market Segmentation by End-User
- 6. Total Global Market Segmentation by Packaging Type, Historic Growth, Outlook & Forecasts
6.1 Market Definition - Segmentation by Packaging Type
6.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Packaging Type, 2017-2028
6.2.1 Bottles
6.2.2 Cans
6.2.3 Others
6.3 Key Takeaways from Market Segmentation by Packaging Type
- 7. Total Global Market Segmentation by Distribution Channel, Historic Growth, Outlook & Forecasts
7.1 Market Definition - Segmentation by Distribution Channel
7.2 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028
7.2.1 Hypermarkets/Supermarkets
7.2.2 Specialty Stores
7.2.3 Convenience Stores
7.2.4 Others
7.3 Key Takeaways from Market Segmentation by Distribution Channel
- 8. Industry / Competition Analysis - Competitive Landscape
8.1 Types of Players (Competitors) & Share of Competition
8.2 Porter’s 5 Forces Analysis of Global Hard Seltzer Competitors
8.3 Key Developments in the Global Hard Seltzer Sector Impacting Market Growth
8.4 Comparison of Leading Competitors within the Global Hard Seltzer Market, 2021
8.5 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of ABV Content Segments, 2021
8.6 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of Flavor Segments, 2021
8.7 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of End-User Segments, 2021
8.8 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of Packaging Type Segments, 2021
8.9 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of Distribution Channel Segments, 2021
8.10 Comparison of Leading Competitors within the Global Hard Seltzer Market by Coverage of Major Regions, 2021
8.11 Key Takeaways from Competitive Landscape
- 9. Key Competitor Profiles (Company Overview, Strategic Developments, Product Offerings)
9.1 Anheuser-Busch InBev
9.2 White Claw Seltzer
9.3 The Boston Beer Company
9.4 San Juan Seltzer
9.5 Hard Seltzer Beverage Company, LLC
9.6 BON V!V
9.7 THE SMIRNOFF CO.
9.8 Blitz-Weinhard Brewing Company
9.9 Molson Coors Beverage Company
9.10 Corona Seltzer
- 10. Geographic Analysis & Major Region Market Historic Growth, Outlook, and Forecasts
10.1 Major Region Comparison of Macroeconomic Factors
10.2 Total Global- Market Revenue Share, Historic Growth, Outlook and Forecasts by Geography, 2017-2028
10.3 Major Region Market Analysis, Historic Growth, Outlook & Forecasts
10.4 North America – Hard Seltzer Market Analysis
10.4.1 Major Production and Consumption Hubs in North America
10.4.2 Notable Emerging Hard Seltzer Companies in North America
10.4.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by ABV Content, 2017-2028
10.4.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Flavor, 2017-2028
10.4.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028
10.4.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Packaging Type, 2017-2028
10.4.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028
10.4.8 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028
- USA
- Canada
- Mexico
10.5 Europe – Hard Seltzer Market Analysis
10.5.1 Major Production and Consumption Hubs in Europe
10.5.2 Notable Emerging Hard Seltzer Companies in Europe
10.5.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by ABV Content, 2017-2028
10.5.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Flavor, 2017-2028
10.5.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028
10.5.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Packaging Type, 2017-2028
10.5.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028
10.5.8 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
10.6 Asia-Pacific – Hard Seltzer Market Analysis
10.6.1 Major Production and Consumption Hubs in Asia-Pacific
10.6.2 Notable Emerging Hard Seltzer Companies in Asia-Pacific
10.6.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by ABV Content, 2017-2028
10.6.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Flavor, 2017-2028
10.6.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028
10.6.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Packaging Type, 2017-2028
10.6.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028
10.6.8 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Major Countries, 2017-2028
- China
- Japan
- South Korea
- India
- Indonesia
- Australia
- Rest of Asia-Pacific
10.7 LAMEA – Hard Seltzer Market Analysis
10.7.1 Major Production and Consumption Hubs in LAMEA
10.7.2 Notable Emerging Hard Seltzer Companies in LAMEA
10.7.3 Market Revenue Share, Historic Growth, Outlook, and Forecasts by ABV Content, 2017-2028
10.7.4 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Flavor, 2017-2028
10.7.5 Market Revenue Share, Historic Growth, Outlook, and Forecasts by End-User, 2017-2028
10.7.6 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Packaging Type, 2017-2028
10.7.7 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Distribution Channel, 2017-2028
10.7.8 Market Revenue Share, Historic Growth, Outlook, and Forecasts by Sub-Regions, 2017-2028
- Latin America
- Middle East
- Africa
- 11. Industry Expert’s Opinions/Perspectives
11.1 Notable Statements/Quotes from Industry Experts and C-Level Executives on Current Status and Future Outlook of the Market
- 12. Analyst Recommendation
12.1 Analyst Recommendations on Identified Major Opportunities and Potential Strategies to Gain from Opportunities
- 13. Appendix
13.1 Research Methodology - Market Size Estimation, Forecast, and Sanity Check Approach
13.2 Sample Discussion Guide
Disclaimer
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.