Guatemala Beer Market Insights Report 2016

Guatemala Beer Market Insights Report 2016

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Executive Summary

Guatemala beer market declines for the first time in years, as the weather was affected by the El Nino phenomenon. Beer sales were also negatively affected by slowdown in public consumption and investment due to the political crisis. Further, Guatemalans' preference towards hard liquor also contributed to the drop in beer volume. Beer exports also suffered setback, This fall in exports was mainly driven by lower shipping to Mexico and El Salvador.

Key Findings

Strong beers above 5.5% Abv saw greater growth than the lower strength segments.

Mexico continued to be the main country importing beer to Guatemala.

The affordability of glass over other packaging materials attributed its dominance in Guatemala.

Traditional retail channels drive market growth.


Canadean's Guatemala Beer Market Insights 2016 Report provides a complete overview of the Guatemala beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons to Buy

Gain an in-depth understanding of the dynamics and structure of the Guatemala beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Guatemala beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Guatemala beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products and Photo Shots

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: Guatemala Population Size and Growth, 1987-2018F

Table 2: Latin America Population Size and Growth, 2005-2016F

Table 3: Guatemala Economic Indicators, 2007-2017F

Table 4: Taxation Base

Table 5: Legal Controls on Beer

Table 6: Tax Burden on Beer @ 5% Abv, 2015

Table 7: Beer Key Facts

Table 8: Top 10 Beer Brands-Volume, 2013-2015

Table 9: Top 10 International Premium and Superpremium Beer Brands-Volume, 2013-2015

Table 10: Beer Market Valuation (Local Currency), 2014-2016F

Table 11: Trade Margin Build-Up Model

Table 12: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 13: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 14: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 15: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 16: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 17: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 18: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 19: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 20: Beer Market Valuation (Local Currency), 2014-2016F

Table 21: Beer Consumption by Local Definition, 2012-2016F

Table 22: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 23: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 24: Beer Consumption by Type, 2012-2016F

Table 25: Beer Consumption by Geographic Scope, 2012-2016F

Table 26: Beer All Trademarks, 2011-2015

Table 27: Beer Brands by Local Definition, 2011-2015

Table 28: Beer Brands by Standard Price Segment, 2011-2015

Table 29: Beer Brands by Alcoholic Strength, 2011-2015

Table 30: Beer Brands by Type, 2011-2015

Table 31: Imported Brands by Origin, 2011-2015

Table 32: Beer Trademark Owners, 2011-2015

Table 33: Beer Local Operators, 2011-2015

Table 34: Beer leading Brewers/Importers, 2011-2015

Table 35: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 36: Beer Distribution: On vs Off Premise, 2012-2016F

Table 37: Cerveceria Centroamericana Brand Volumes 2011-2015

Table 38: AmBev CentroAmerica Brand Volumes 2011-2015

Table 39: Industrias Tripoli Brand Volumes 2011-2015

Table 40: Distribuidora Impromo Brand Volumes 2011-2015

Single User License:
Report can be used by individual purchaser only

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Cerveceria Centro Americana de Guatemala S.A.AmBev Centroamerica S.A. , Industrias Tripoli , Distribuidora Impromo,

Canadean, Guatemala, beverage trends, drinks report, market insights, research, beer industry, volumes statistics

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