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Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market


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Executive Summary

The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development.

Key Findings

- Beer market was aided by hot summer weather and expansion of the middle class

- Brand image plays a vital role as consumers choose European brands

- Carlsberg experienced profound growth

Synopsis

Canadean's Kazakhstan Beer Market Insights 2015 Report provides a complete overview of the Kazakhstan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy

- Gain an in-depth understanding of the dynamics and structure of the Kazakhstan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Kazakhstan beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Kazakhstan beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary

2 Executive Summary

3 Market Context

3.1Market Context

3.2Market Parameters Tables

3.3Legislation and Taxation Tables

4 Market Background Briefing

5 Market Update

5.1Market Commentary

5.2Packaging Trends

5.3Beer Pricing Tables

5.4Beer Data Tables

6 Brewer Profiles

7 Appendix

7.1Disclaimer

7.2Methodology & Product Definitions

7.3Map

Figure 1: Beer Leading Brewers/Importers, 2014

Figure 2: Beer Consumption by Pack Material/Type, 2014

Figure 3: Beer Distribution by Channel, 2014

Figure 4: Beer Consumption by Price Segment, 2014

Table 1: Kazakhstan Population Size and Growth, 1991-2017F

Table 2: Asia Population Size and Growth, 2004-2015F

Table 3: Kazakhstan Economic Indicators, 2006-2016F

Table 4: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F

Table 5: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F

Table 6: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer at 5% Abv, 2014

Table 11: Leading Retail Groups for Beer 2010-2014 (number of outlets)

Table 12: Beer Key Facts

Table 13: Top 10 Beer Brands - Volume, 2012-2014

Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014

Table 15: Licensed Brand Owners and Licensees

Table 16: Beer Market Valuation (Local Currency), 2013-2015F

Table 17: Trade Margin Build-Up Model

Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015

Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015

Table 20: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F

Table 21: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F

Table 22: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F

Table 23: Commercial Beverage Consumption - Million Liters, 2004-2015F

Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F

Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F

Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F

Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F

Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F

Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F

Table 30: Beer Market Valuation (Local Currency), 2013-2015F

Table 31: Beer Consumption by Local Definition, 2011-2015F

Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F

Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F

Table 34: Beer Consumption by Type, 2011-2015F

Table 35: Beer Consumption by Geographic Scope, 2011-2015F

Table 36: Beer All Trademarks, 2010-2014

Table 37: Beer Brands by Local Definition, 2010-2014

Table 38: Beer Brands by Standard Price Segment, 2010-2014

Table 39: Beer Brands by Alcoholic Strength, 2010-2014

Table 40: Beer Brands by Type, 2010-2014

Table 41: Imported Brands by Origin, 2010-2014

Table 42: Beer Licensed Brands, 2010-2014

Table 43: Beer Trademark Owners, 2010-2014

Table 44: Beer Local Operators, 2010-2014

Table 45: Beer leading Brewers/Importers, 2010-2014

Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F

Table 47: Beer Distribution: On vs Off Premise, 2011-2015F

Table 48: Rosa Brand Volumes 2010-2014

Table 49: Efes Karaganda Brand Volumes 2010-2014

Table 50: Shimkent Piv Brand Volumes 2010-2014

Table 51: Caspian Beverages Holding Brand Volumes 2010-2014

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Efes Beverage Group

Carlsberg Group

Shimkent Piv

Arasan

Heineken

SABMiller

Moscow Brewery

Canadean Kazakhstan beverage trends drinks report market insights research beer industry volumes statistics


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