Beer saw a good growth as the economy improved seeing a rise in consumer's income aiding the rise in premium beers. The premium and super premium segments saw growth of 16% and 24% respectively as consumers started to prefer better tasting beers generally found in this segment. Convenience stores saw an increase of 8% as multipacks, price promotions boosted the volumes sold through the channel. Metal packaging saw a boost to growth as eight and twelve packs have become successful in convenience stores, as consumers prefer to buy larger packs in order to get more beer for their money.
Mexico is one of the largest exporters of beer and the total exports grew by 10% in 2015.
Lager was the most popular beer type in 2015 with 95% of the market. The second most popular beer type in 2015 was dark beer. With 4% market share, the segment grew 1%.
With a third of the market, non-refillable packaging grew 12% driven by 'on the go' consumption.
The mainstream segment held 91% share of market and it showed 6% development as a result of the positive performances from many of the segment's most popular brands.
Canadean's Mexico Beer Market Insights 2016 Report provides a complete overview of the Mexico beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on-/ off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Mexico beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Mexico beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Mexico beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
1.Data Revisions Summary
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
7.2 Methodology & Product Definitions
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Table 1: Mexico Population Size and Growth, 1991-2018F
Table 2: Latin America Population Size and Growth, 2005-2016F
Table 3: Mexico Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2015
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands-Volume, 2013-2015
Table 9: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015
Table 10: Licensed Brand Owners and Licensees
Table 11: Beer Market Valuation (Local Currency), 2014-2016F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 14: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 15: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 16: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 17: Beer Production/Trade/Consumption-Growth, 2005-2016F
Table 18: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 19: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 20: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 21: Beer Market Valuation (Local Currency), 2014-2016F
Table 22: Beer Consumption by Local Definition, 2012-2016F
Table 23: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 24: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 25: Beer Consumption by Type, 2012-2016F
Table 26: Beer Consumption by Geographic Scope, 2012-2016F
Table 27: Beer All Trademarks, 2011-2015
Table 28: Beer Brands by Local Definition, 2011-2015
Table 29: Beer Brands by Standard Price Segment, 2011-2015
Table 30: Beer Brands by Alcoholic Strength, 2011-2015
Table 31: Beer Brands by Type, 2011-2015
Table 32: Imported Brands by Origin, 2011-2015
Table 33: Beer Licensed Brands, 2013-2015
Table 34: Beer Trademark Owners, 2011-2015
Table 35: Beer Local Operators, 2011-2015
Table 36: Beer leading Brewers/Importers, 2011-2015
Table 37: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 38: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 39: Cerveceria Cuauhtemoc Moctezuma Brand Volumes 2011-2015
Table 40: Grupo Modelo Brand Volumes 2011-2015
Table 41: Cerveceria Minerva Brand Volumes 2011-2015
Table 42: Comercializadora Mexico Americana Brand Volumes 2011-2015
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