Panama Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Panama Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • Products Id :- BRMIPA16
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  • Pages: 78
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Executive Summary

Although the beer industry was negatively affected by the increase in tax for beer and alcoholic beverages but the improved economic conditions in the country benefited consumption of beer. Cerveceria National (Panama), which belongs to SABMiller, held 55% of the overall beer market. Light beers are growing in volume as consumers are looking for more refreshing product with less alcohol content than the regular versions. With 98% market share, lager remained the dominate type in the market in 2015. Beer market is expected to grow by 1% in 2016.

Key Findings

Although beer consumption volume shrank 2% in 2015, total market value increased by 6%.

Beer imports have risen over the past few periods as local production can't satisfy demand on many occasions. The majority of the imported beer comes from the United States with 73% share.

Mainstream beer is still by far the largest price segment in volume with 54% share. Although consumers were drinking less beer due to the introduction of a tax on beer.

Multipacks of six glass bottles are the most frequent and are usually from imported brands. It is expected that glass packaging will dominate the market for the upcoming years.


Canadean's Panama Beer Market Insights 2016 Report provides a complete overview of the Panama beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Panama beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Panama beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Panama beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


1 Data Revisions Summary

2 Market Context

2.1 Market Parameters Tables

2.2 Legislation and Taxation Tables

3 Market Background Briefing

4 Market Update

4.1 New Products and Photo Shots

4.2 Beer Pricing Tables

4.3 Beer Data Tables

5 Brewer Profiles

6 Appendix

6.1 Disclaimer

6.2 Methodology, Wisdom Attributes & Product Definitions

6.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: Data Revisions Summary

Table 2: Panama Population Size and Growth, 1987-2018F

Table 3: Population Size and Growth, 2005-2016F

Table 4: Panama Economic Indicators, 2007-2017F

Table 5: Taxation Base

Table 6: Historical Excise Rates of Beer

Table 7: Legal Controls on Beer

Table 8: Tax Burden on Beer @ 5% Abv, 2015

Table 9: Beer Key Facts

Table 10: Top 10 Beer Brands-Volume, 2013-2015

Table 11: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015

Table 12: Licensed Brand Owners and Licensees

Table 13: Beer Market Valuation (Local Currency), 2014-2016F

Table 14: Trade Margin Build-Up Model

Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 21: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 22: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 23: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 24: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 25: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 26: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 27: Beer Market Valuation (Local Currency), 2014-2016F

Table 28: Beer Consumption by Local Definition, 2012-2016F

Table 29: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 30: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 31: Beer Consumption by Type, 2012-2016F

Table 32: Beer Consumption by Geographic Scope, 2012-2016F

Table 33: Beer All Trademarks, 2011-2015

Table 34: Beer Brands by Local Definition, 2011-2015

Table 35: Beer Brands by Standard Price Segment, 2011-2015

Table 36: Beer Brands by Alcoholic Strength, 2011-2015

Table 37: Beer Brands by Type, 2011-2015

Table 38: Imported Brands by Origin, 2011-2015

Table 39: Beer Licensed Brands, 2011-2015

Table 40: Beer Trademark Owners, 2011-2015

Table 41: Beer Local Operators, 2011-2015

Table 42: Beer leading Brewers/Importers, 2011-2015

Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 44: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 45: Cerveceria Nacional (Panama) Brand Volumes 2011-2015

Table 46: Cerveceria Del Baru Brand Volumes 2011-2015

Table 47: Agencias Feduro Brand Volumes 2011-2015

Table 48: Felipe E Motta e Hijo SA Brand Volumes 2011-2015

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Agencias Feduro S.A.Cerveceria Del Baru, Cerveceria Nacional (Panama), Felipe Motta,

Canadean, Panama, beverage, trends, drinks, report, market, insights, research, beer, industry, volumes, statistics

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