Romania Spirits - Market Assessment and Forecast to 2023
October 2019
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About the Report
About the Report
Romania Spirits - Market Assessment and Forecast to 2023
Summary
The Romanian spirits sector is led by the brandy category in both value and volume terms, while liqueurs category is forecast to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets accounted for the leading share in the distribution of spirits in Romania. Glass is the most commonly used pack material in 2018 followed by rigid metal. Prodal 94 S.R.L., Alexandrion Grup Romania and Pernod Ricard SA are the leading players in the Romanian spirits sector.
GlobalData's Country Profile report on the spirits sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.
Scope
- The per capita consumption of spirits in Romania was higher compared to both the global and regional levels in 2018
- The Romanian consumers prefer non-premium products in the spirits sector
- The brandy category is expected to gain maximum market share in volume terms during 2018-2023
- Hypermarkets & supermarkets is the leading distribution channel in the Romanian spirits sector
- Prodal 94 S.R.L. is the leading company in the Romanian spirits sector
- Glass is the most commonly used pack material in the Romanian spirits sector
- Older consumers account for the leading share in the consumption of spirits in Romania
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Products
Products
Romania, brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila, fruit brandy, cognac, bitters, cream liqueuers, fruit liqueuers, dark rum, light rum, raki, sake, flavored vodka, unflavored vodka, American whiskey, Irish whiskey , hypermarkets & supermarkets, convenience stores, department stores, food & drinks specialists, on-trade, e-retailers, glass, paper & board, rigid plastics, bottle, carton - liquid, bag-in-box, stopper, screw top, dispenser, carton - folding, pack materials, pack types, closure types, primary outer types, consumergraphics, macroeconomic, value share, volume share.
Companies
Alexandrion Grup Romania
Prodal 94 S.R.L.
Gonzalez Byass S.A.
Pernod Ricard SA
Jidvei SRL
S.C. ZAREA S.A.
Zaraza
Diageo plc
Halewood International Limited
Drobeta
Euroavipo
William Grant & Sons Ltd.
Brown-Forman Corporation
Table of Contents
Table of Contents
Table of Contents
Report scope
Executive summary
Romania in the global and regional context
Romania in the global and Eastern Europe spirits sector
Romania compared to other leading countries in Eastern Europe
Per capita consumption and expenditure - Romania compared to Eastern Europe and global levels
Sector analysis - spirits
Country snapshot - spirits sector in Romania
Value and volume analysis - spirits sector in Romania
Degree of trading up/down in the Romanian wine sector
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: brandy
Segment analysis (in value terms): brandy
Segment analysis (in volume terms): brandy
Category analysis: gin & genever
Category analysis: liqueurs
Segment analysis (in value terms): liqueurs
Segment analysis (in volume terms): liqueurs
Category analysis: rum
Segment analysis (in value terms): rum
Segment analysis (in volume terms): rum
Category analysis: specialty spirits
Segment analysis (in value terms): specialty spirits
Segment analysis (in volume terms): specialty spirits
Category analysis: tequila & mezcal
Category analysis: vodka
Segment analysis (in value terms): vodka
Segment analysis (in volume terms): vodka
Category analysis: whiskey
Segment analysis (in value terms): whiskey
Segment analysis (in volume terms): whiskey
Distribution analysis
Distribution channel share analysis: spirits
Distribution channel share analysis by category
Competitive landscape
Leading companies (in volume terms) in the spirits sector, 2018
Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
Brand shares of top five companies (in volume terms) by category, 2018
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix
List of Figure
List of Figures
Value and volume share of Romania in the global and Eastern Europe spirits sector, 2018-2023
Romania compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Romania, Eastern Europe, and global, 2013-2023
PCE comparison - Romania, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, spirits sector, 2013-2023
Extent to which consumers are trading up or down in the spirits sector
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, brandy category, 2013-2023
Market size and growth analysis by value and volume, gin & genever category , 2013-2023
Market size and growth analysis by value and volume, liqueurs category, 2013-2023
Market size and growth analysis by value and volume, rum category, 2013-2023
Market size and growth analysis by value and volume, specialty spirits category , 2013-2023
Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023
Market size and growth analysis by value and volume, vodka category, 2013-2023
Market size and growth analysis by value and volume, whiskey category, 2013-2023
Share of key distribution channels, 2018 - spirits
Key distribution channel share by category, 2018
Leading companies (in volume terms) in the spirits sector, 2018
Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018
Key pack materials in the Romanian spirits sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Romanian spirits sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Romanian spirits sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
List of Table
List of Tables
Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in liters), 2018
Brandy - value analysis by segment, 2013-2023
Brandy - volume analysis by segment, 2013-2023
Liqueurs - value analysis by segment, 2013-2023
Liqueurs - volume analysis by segment, 2013-2023
Rum - value analysis by segment, 2013-2023
Rum - volume analysis by segment, 2013-2023
Specialty spirits - value analysis by segment, 2013-2023
Specialty spirits - volume analysis by segment, 2013-2023
Vodka - value analysis by segment, 2013-2023
Vodka - volume analysis by segment, 2013-2023
Whiskey - value analysis by segment, 2013-2023
Whiskey - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
Brand shares of top five companies (in volume terms) by category, 2018
Key pack types in the Romanian spirits sector, percentage share of pack units, 2018
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2013-2023
Per capita expenditure, 2013-2023
Spirits sales distribution in Romania - by category, 2018
Brand share (in volume terms) in the spirits sector, 2018
Brand share (in volume terms) in the spirits sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
Value/volume change at segment level
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