Rum (Spirits) Market in Brazil-Outlook to 2021: Market Size, Growth and Forecast Analytics

Rum (Spirits) Market in Brazil-Outlook to 2021: Market Size, Growth and Forecast Analytics


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Executive Summary

Rum (Spirits) Market in Brazil-Outlook to 2021: Market Size, Growth and Forecast Analytics

Summary

Rum (Spirits) Market in Brazil-Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Rum market in Brazil.

Rum-includes both light and dark rums. Rum is a spirit made from sugar cane. In the case of dark rum the drinks is characterised by the addition of caramel or by maturation in oak containers (e.g. Captain Morgan, Navy Rum). In the case of light rum no colouring additives are present. Includes drinks consumed both at home and outside of the home

"Rum market in Brazil registered a positive compound annual growth rate (CAGR) of 4.15% during the period 2011 to 2016 with a sales value of BRL 3,811.94 Million Liters in 2016, an increase of 4.57% over 2015. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Rum and its variants Light Rum & Dark Rum.

Furthermore, the research handbook details out Sales Volume for top brands for the year 2013 to 2016, Demographic Analytics and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to Brazil's Rum (Spirits) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD (USD) and local currency of country and Volumes are represented in M Liters.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

Overall Rum (Spirits) market value and volume analytics with growth analysis from 2011 to 2021.

Volume terms for the top brands.

Distribution channel analytics from 2013-2016.

Reasons to buy

Get access to authoritative and granular data on the Rum (Spirits) market and fill in the gaps in understanding of trends and the components of change behind them.

Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.

Analyze the components of change in the market by looking at historic and future growth patterns.

Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.



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Table of Contents

1 Rum Market Overview

2 Brazil Rum Market Analytics, 2011-21

2.1 Rum Value Analytics, 2011-21

2.1.1 Rum Market by Value, 2011-21

2.1.2 Rum Market Value by Segments, 2011-21

2.2 Rum Volume Analytics, 2011-21

2.2.1 Rum Market by Volume, 2011-21

2.2.2 Rum Market Volume by Segments, 2011-21

2.3 Brazil Rum Demographic Analytics, 2012-16

2.3.1 Brazil Rum Demographic Analytics by Age Group, 2012-16

2.3.2 Brazil Rum Demographic Analytics by Education Level, 2012-16

2.3.3 Brazil Rum Demographic Analytics by Gender, 2012-16

2.3.4 Brazil Rum Demographic Analytics by Urbanization, 2012-16

3 Brazil Rum Market Analytics, by Segment 2011-21

3.1 Dark Rum Analytics, 2011-21

3.1.1 Dark Rum Market by Value, 2011-21

3.1.2 Dark Rum Market by Volume, 2011-21

3.2 Light Rum Analytics, 2011-21

3.2.1 Light Rum Market by Value, 2011-21

3.2.2 Light Rum Market by Volume, 2011-21

4 Brazil Rum Brand Analytics by Volume, 2013-16

4.1 Rum Brand Analytics by Volume, 2013-16

5 Brazil Rum Distribution Channel Analytics by Volume, 2013-16

5.1 Rum Distribution Channel Analytics by Volume, 2013-16

6 Appendix

6.1 Definitions

6.1.1 Category Definitions

6.1.2 Distribution Channel Definitions

6.1.3 Volume Units and Aggregations

6.1.4 CAGR Definition and Calculation

6.1.5 Graphical representation of Brands

6.1.6 Exchange Rates

6.1.7 Methodology Summary

6.2 About GlobalData

6.3 Disclaimer

List of Figures

Figure 1: Brazil Rum Market Value (BRL m) and Growth (Y-o-Y), 2011-21

Figure 2: Brazil Rum Market Value (BRL m) by Segments, 2011-21

Figure 3: Brazil Rum Market Volume (Liters m) and Growth (Y-o-Y), 2011-21

Figure 4: Brazil Rum Market Volume (Liters m) by Segments, 2011-21

Figure 5: Brazil Rum Demographic Analytics by Age Group (Liters m), 2012-16

Figure 6: Brazil Rum Demographic Analytics by Education Level (Liters m), 2012-16

Figure 7: Brazil Rum Demographic Analytics by Gender (Liters m), 2012-16

Figure 8: Brazil Rum Demographic Analytics by Urbanization (Liters m), 2012-16

Figure 9: Brazil Dark Rum Market by Value (BRL m), 2011-21

Figure 10: Brazil Dark Rum Market by Volume (Liters m), 2011-21

Figure 11: Brazil Light Rum Market by Value (BRL m), 2011-21

Figure 12: Brazil Light Rum Market by Volume (Liters m), 2011-21

Figure 13: Brazil Rum Market Volume by Brands (Liters m), 2013-16

Figure 14: Brazil Rum Market Volume by Distribution Channel (Liters m), 2013-16

List of Tables

Table 1: Brazil Rum Market Value (BRL m) and Growth (Y-o-Y), 2011-21

Table 2: Brazil Rum Market Value (USD m) and Growth (Y-o-Y), 2011-21

Table 3: Brazil Rum Market Value (BRL m) by Segments, 2011-16

Table 4: Brazil Rum Market Value (BRL m) by Segments, 2016-21

Table 5: Brazil Rum Market Value (USD m) by Segments, 2011-16

Table 6: Brazil Rum Market Value (USD m) by Segments, 2016-21

Table 7: Brazil Rum Market Volume (Liters m) and Growth (Y-o-Y), 2011-21

Table 8: Brazil Rum Market Volume (Liters m) by Segments, 2011-16

Table 9: Brazil Rum Market Volume (Liters m) by Segments, 2016-21

Table 10: Brazil Rum Demographic Analytics by Age Group (Liters m), 2012-16

Table 11: Brazil Rum Demographic Analytics by Education Level (Liters m), 2012-16

Table 12: Brazil Rum Demographic Analytics by Gender (Liters m), 2012-16

Table 13: Brazil Rum Demographic Analytics by Urbanization (Liters m), 2012-16

Table 14: Brazil Dark Rum Market by Value (BRL m), 2011-21

Table 15: Brazil Dark Rum Market by Value (USD m), 2011-21

Table 16: Brazil Dark Rum Market by Volume (Liters m), 2011-21

Table 17: Brazil Light Rum Market by Value (BRL m), 2011-21

Table 18: Brazil Light Rum Market by Value (USD m), 2011-21

Table 19: Brazil Light Rum Market by Volume (Liters m), 2011-21

Table 20: Brazil Rum Market Volume by Brands (Liters m), 2013-16

Table 21: Brazil Rum Market Volume by Distribution Channel (Liters m), 2013-16

Table 22: Category Definitions Rum Market

Table 23: Distribution Channel Definitions Rum Market

Table 24: Volume Units for Rum Market

Table 25: Brazil Exchange Rate BRL-USD (Annual Average), 2011-2016

Table 26: Brazil Exchange Rate BRL-USD (Annual Average), 2017-2021 Forecast

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