Single User License
INR 64516
Site License
INR 129032
Corporate User License
INR 193547

Service Tax Additional

select a format
Price

Single User License
USD 995
Site License
USD 1990
Corporate User License
USD 2985

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"


Success Case Study: Dreher Lemon Radler; Satisfying consumer demand for moderate alcohol options

Success Case Study: Dreher Lemon Radler; Satisfying consumer demand for moderate alcohol options


  • Products Id :- CS0028SF
  • |
  • Pages: 15
  • |
  • September 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Increasing concern about the health drawbacks of alcohol is leading consumers to moderate their consumption. The use of fruit along with a low alcohol content suggests radler is the "right-for-me" option for those drinkers seeking out low alcohol options to consume during social occasions.

Key Findings

In 2013, Heineken released its first radler beer in Italy, under the Dreher Lemon Radler brand name. Considered one of the most successful launches ever by Heineken, the radler quickly gained favor among Italian consumers, contributing 5% of the total turnover of Heineken Italia Group in 2014.

Low alcohol intake has been the product's selling point in the country, satisfying Italian health-oriented consumers' desire for beer that allows for moderate alcohol consumption and can be shared on social occasions.

Synopsis

This case study is part of Canadean's Successes and Failures research and explores the reasons behind Dreher Lemon Radler Beer's success in the Italian market. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

About this research

Summary: Dreher Lemon radler beer

Introducing radler beer to the Italian market

Local brands help to familiarize a global product

Italian consumers move towards fruit-flavored beers

Radler minimizes beer's side effects

Radler as a social drink for health-oriented Italians

Take-out: senior consumers are a key target

Take-out: radler increases drinking occasions

Canadean's TrendSights

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Heineken

AB InBev

Dreher

Success, leadership, fruit-flavored beers, moderate alcohol, low alcohol, alcoholic social beverage, social drink, FMCG, innovation, Italy, senior consumers, panache, shandy, radler, Dreher, Heineken, Ichnusa, Birra Moretti, 0.0% alcohol, AB InBev, Beck's Green Lemon, Peroni Chilli Lemon


Related Products in vertical
Other reports by publisher
Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com