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Success Case Study: Redd's Apple Ale-Crossing flavor boundaries from cider to beer

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Success Case Study: Redd's Apple Ale-Crossing flavor boundaries from cider to beer

Summary

Redd's Apple Ale is a fruit-flavored malt beverage brewed like a beer (not a cider or cider/beer hybrid) that has firmly established itself as a success since its introduction in the US in 2013. It was a 2015 winner of Nielsen's Breakthrough Innovation Project.

Fruit beer has been a rising segment within the more upwardly mobile parts of the beer sector overall. This has some parallels with the continued popularity and diversification of the craft beer segment, where experimentation with flavor is one of the key weapons available to brewers to create standout products.

Scope

The walls between alcohol categories and their perceived roles and attributes are more fluid than historically was the case. Consumers are more inclined to use beverages as they see fit.

The idea of the fruit flavor has some resonance in terms of appealing to mutual interests for nearly half of consumers in flavor experimentation, and bridges cross-demographic taste variations.

Consumers are seeking bolder flavors across food and drink. This experimental openness was quantified in GlobalData's Q1 2017 consumer survey, which showed in the US that 49% of men and 46% of women like to experiment with new and unusual alcoholic beverage flavors.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

About Successes & Failures Case Studies

Summary: Redd's apple ale

What?

Why?

Take-out

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies


Companies

Redd's

MillerCoors

SABMiller

Molson Coors

Success Case Study: Redd's Apple Ale-Crossing flavor boundaries from cider to beer

Summary

Redd's Apple Ale is a fruit-flavored malt beverage brewed like a beer (not a cider or cider/beer hybrid) that has firmly established itself as a success since its introduction in the US in 2013. It was a 2015 winner of Nielsen's Breakthrough Innovation Project.

Fruit beer has been a rising segment within the more upwardly mobile parts of the beer sector overall. This has some parallels with the continued popularity and diversification of the craft beer segment, where experimentation with flavor is one of the key weapons available to brewers to create standout products.

Scope

The walls between alcohol categories and their perceived roles and attributes are more fluid than historically was the case. Consumers are more inclined to use beverages as they see fit.

The idea of the fruit flavor has some resonance in terms of appealing to mutual interests for nearly half of consumers in flavor experimentation, and bridges cross-demographic taste variations.

Consumers are seeking bolder flavors across food and drink. This experimental openness was quantified in GlobalData's Q1 2017 consumer survey, which showed in the US that 49% of men and 46% of women like to experiment with new and unusual alcoholic beverage flavors.

Reasons to buy

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

About Successes & Failures Case Studies

Summary: Redd's apple ale

What?

Why?

Take-out

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Companies

Redd's

MillerCoors

SABMiller

Molson Coors