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Taiwan Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Taiwan Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market


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Executive Summary

Beer continued to be the leading category in the alcoholic drinks market as it had been in the market for a long time with no rivals increasing consumer preference. Increase in beer was aided by increased consumer confidence and a change in government by the end of the year. Mainstream beer saw an increase of 1% and held 70% of the market. More imported brands in the super premium segment took over some shares from the mainstream segment. Glass bottles held 52% of the total market volume and managed to post a growth of 4% as more consumers looked for beverages in this packaging type.

Key Findings

Increased consumer confidence and a change in government aided the growth in all beverages.

Higher brand recognition and brand awareness of imported brands aided in increase of the off-premise volume.

Taiwan beer continued to be the leading brand in the market as it had been the only brand in the market for a number of years.

Regular strength beer was the main strength of beer in the market. Low strength beers only held a tiny share of the market.

Synopsis

Canadean's Taiwan Beer Market Insights 2016 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on-/ off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Taiwan beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

1.Data Revisions Summary

2.Executive Summary

3.Market Context

3.1 Market Parameters Tables

3.2 Legislation and Taxation Tables

4.Market Background Briefing

5.Market Update

5.2 New Products and Photo Shots

5.3 Packaging Trends

5.4 Beer Pricing Tables

5.5 Beer Data Tables

6.Brewer Profiles

7.Appendix

7.1 Disclaimer

7.2 Methodology & Product Definitions

7.3 Map

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Table 1: Taiwan Population Size and Growth, 1991-2017F

Table 2: Taiwan Economic Indicators, 2007-2017F

Table 3: Taxation Base

Table 4: Historical Excise Rates of Beer

Table 5: Legal Controls on Beer

Table 6: Tax Burden on Beer @ 5% Abv, 2015

Table 7: Beer Key Facts

Table 8: Top 10 Beer Brands-Volume, 2013-2015

Table 9: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015

Table 10: Licensed Brand Owners and Licensees

Table 11: Beer Market Valuation (Local Currency), 2014-2016F

Table 12: Trade Margin Build-Up Model

Table 13: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 14: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 15: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 16: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 17: Beer Production/Trade/Consumption-Growth, 2005-2016F

Table 18: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 19: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 20: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 21: Beer Market Valuation (Local Currency), 2014-2016F

Table 22: Beer Consumption by Local Definition, 2012-2016F

Table 23: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 24: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 25: Beer Consumption by Type, 2012-2016F

Table 26: Beer Consumption by Geographic Scope, 2012-2016F

Table 27: Beer All Trademarks, 2011-2015

Table 28: Beer Brands by Local Definition, 2011-2015

Table 29: Beer Brands by Standard Price Segment, 2011-2015

Table 30: Beer Brands by Alcoholic Strength, 2011-2015

Table 31: Beer Brands by Type, 2011-2015

Table 32: Imported Brands by Origin, 2011-2015

Table 33: Beer Licensed Brands, 2011-2015

Table 34: Beer Private Label Brands, 2011-2015

Table 35: Beer Trademark Owners, 2011-2015

Table 36: Beer Local Operators, 2011-2015

Table 37: Beer leading Brewers/Importers, 2011-2015

Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F

Table 39: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 40: Taiwan Tobacco & Liquor Brand Volumes 2011-2015

Table 41: Taiwan Tsing Beer Co Brand Volumes 2011-2015

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Taiwan Tobacco & Liquor Corp (TTL)

Taiwan Tsing Beer Co. Ltd

Cottingham & Co

Heineken Taiwan

Kirin Taiwan

Mercuries & Associates

Miller Taiwan

Nanlien International

Canadean Taiwan beverage trends drinks report market insights research beer industry volumes statistics


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