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Beer continued to be the leading category in the alcoholic drinks market as it had been in the market for a long time with no rivals increasing consumer preference. Increase in beer was aided by increased consumer confidence and a change in government by the end of the year. Mainstream beer saw an increase of 1% and held 70% of the market. More imported brands in the super premium segment took over some shares from the mainstream segment. Glass bottles held 52% of the total market volume and managed to post a growth of 4% as more consumers looked for beverages in this packaging type.
Increased consumer confidence and a change in government aided the growth in all beverages.
Higher brand recognition and brand awareness of imported brands aided in increase of the off-premise volume.
Taiwan beer continued to be the leading brand in the market as it had been the only brand in the market for a number of years.
Regular strength beer was the main strength of beer in the market. Low strength beers only held a tiny share of the market.
Canadean's Taiwan Beer Market Insights 2016 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on-/ off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Taiwan beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
1.Data Revisions Summary
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
7.2 Methodology & Product Definitions
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Table 1: Taiwan Population Size and Growth, 1991-2017F
Table 2: Taiwan Economic Indicators, 2007-2017F
Table 3: Taxation Base
Table 4: Historical Excise Rates of Beer
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv, 2015
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands-Volume, 2013-2015
Table 9: Top 10 International Premium and Super premium Beer Brands-Volume, 2013-2015
Table 10: Licensed Brand Owners and Licensees
Table 11: Beer Market Valuation (Local Currency), 2014-2016F
Table 12: Trade Margin Build-Up Model
Table 13: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 14: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 15: Average Beverage Consumption-Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 16: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 17: Beer Production/Trade/Consumption-Growth, 2005-2016F
Table 18: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 19: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 20: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 21: Beer Market Valuation (Local Currency), 2014-2016F
Table 22: Beer Consumption by Local Definition, 2012-2016F
Table 23: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 24: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 25: Beer Consumption by Type, 2012-2016F
Table 26: Beer Consumption by Geographic Scope, 2012-2016F
Table 27: Beer All Trademarks, 2011-2015
Table 28: Beer Brands by Local Definition, 2011-2015
Table 29: Beer Brands by Standard Price Segment, 2011-2015
Table 30: Beer Brands by Alcoholic Strength, 2011-2015
Table 31: Beer Brands by Type, 2011-2015
Table 32: Imported Brands by Origin, 2011-2015
Table 33: Beer Licensed Brands, 2011-2015
Table 34: Beer Private Label Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 40: Taiwan Tobacco & Liquor Brand Volumes 2011-2015
Table 41: Taiwan Tsing Beer Co Brand Volumes 2011-2015
Single User License:
Corporate User License:
Taiwan Tobacco & Liquor Corp (TTL)
Taiwan Tsing Beer Co. Ltd
Cottingham & Co
Mercuries & Associates
Canadean Taiwan beverage trends drinks report market insights research beer industry volumes statistics