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Vietnam Beverage Standard Report Q2/2016

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This report provides a comprehensive analysis of the Global and Vietnam beverage market including the historical data and forecast figures. The report further reveal market drivers, opportunities, restraints, and challenges to be faced in the Vietnam market.

Young population structure, the rising of middle-class, modernized lifestyle and the steady development of tourism and retails industry are important motivational factors promoting the consumption of Vietnam Beverage Industry. Overall, the beer and soft drink sectors still take up major shares, around 98.5% in 2014.

Low labor cost, abundant raw material resources for processing industry, export processing zone projects of foreign and domestic large corporations help improve domestic production capacity.

The beverage industry with the large scale and high growth rate has gradually met the domestic demand. The soft drink sector accounts for 70% of the total production value and the consumption demand is rising, especially in natural origin and good health products. Beer sector is more dominant than alcohol sector but the beer market has showed signs of saturation. The domestic alcohol market is generally under-developed but the wine sector is expected to rise significantly as investment activities are promoted. Production and consumption in alcohol sector dropped respectively 58% and 60% from 2012 to 2014. Revenue of beverage products, especially beer and alcohol, mainly come from immediate consumption channels (restaurants or beer gardens).

A fierce competition is ongoing inside the beverage market, in which FDI Corporations are more dominant than domestic ones in terms of capital, technology as well as distribution channels and the monopoly on premium segment products. There is a high level of concentration in beer and soft drink markets with a lot of famous brands such as VBL (Heineken), Sabeco, Habeco, Coca-Cola, Suntory Pepsic, Tan Hiep Phat, while the wine industry expresses the significant fragmentation with many trademarks like Vodka Hanoi (Halico), Vodka men (Aroma), Vodka 3A (Avinaa),�

This report provides a comprehensive review about the global and Vietnam beverage industry based on specific and trustworthy data, particularly regarding:

Detail analysis of overall beverage market size in Vietnam including market shares, advantages and disadvantages, internal competition, revenue structure, inventories and major brands in the market

Supply-Demand and Distribution of different product segments in Vietnam beverage market, 2010 and 2014.

Driving force and threating factor for market growth.

Competitive landscape and major companies' profile.



Table Of Content


Executive Summary

1 Business Environment

1.1 Macroeconomy

Figure 1. GDP Growth and Inflation 2010-2015

Figure 2. Beverage industry contribution to GDP 2010-2015

Figure 3. CPI of Vietnam and Beverage & Tobacco industry, 2015

Figure 4. Population and working age structure in population, 2010-2015Young

Figure 5. Average disposable income and expenditure per capita of Vietnam, 2010-2015

1.2 Legal Barriers

Figure 6. Beverage export volume, 2010-2014

Figure 7. Enterprises in beer section 2010-2014

Figure 8. Profit before tax of Beverage industry

Figure 9. Production growth rate of Beer sector 2010-2014

2 Industry Overview

2.1 Global Market

2.1.1 Beer

Table 1. Production and Growth Rate of Beer in seven regions of the world, 2014

Figure 10. Beer production and consumption in the world 2010-2014

Figure 11. Beer import export volume in the world, 2010-2014

Table 2. 10 countries with highest beer import and export value of Beer in the world

Table 3. Countries with the most rapid import and export growth of Beer 2010-2014

Figure 12. Production market share of five leading beer producers in the world 2014

Figure 13. Consumption market share of five leading beer producers in the world 2014

Table 4. 10 most valuable Beer brand in the world 2014-2015

2.1.2 Alcohol

Figure 14. Production and Consumption of Wine in the world, 2010-2015

Figure 15. Market share of 5 largest Wine manufacturers in the world, 2015

Table 5. Top 5 largest Wine manufacturers in the world

Figure 16. 5 largest Wine consuming countries, 2015

Table 6. Top largest Wine consuming countries in the world

Figure 17. Export volume and value of Wine, 2000-2015

Table 7. Main Wine exporters

Table 8. Main Wine importers

Figure 18. Spirits consumption in the world, 2009-2015

Figure 19. Major Spirits importers in the world, 2015

Table 9. Popular types of Alcohol in the world, 2015

Table 10. Popular Alcohol brand name in the world, 2015

Table 11. Top 10 Alcohol trading companies in the world, 2015

Table 12. Top 10 Alcohol producing countries in the world, 2015

2.1.3 Soft Drink

Figure 20. Beverage revenue, 2010-2014

Figure 21. Soft Drink export value and volume, 2010-2014

Figure 22. Soft drinks revenue by categories 2014

Table 13. 10 most valuable beverage brands in the world 2014-2015

Figure 23. Carbonated Drinks

Figure 24. Energy Drinks and Sport Drinks

Figure 25. Juice

Figure 26. Bottled Water

2.2 Vietnam Market

Figure 27. Domestic production and consumption, 2010-2015

Figure 28. Export & Import of Beverage 2010-2015

Figure 29. Structure of production value by sector, 2010-2014

2.2.1 Beer

Figure 30. Production and Consumption of domestic Beer sector, 2010-2015

Figure 31. Consumption of Beer sector by category, 2015

Figure 32. Beer inventory, 2011-2015

Figure 33. Beer inventories by category, 2011-2015

Figure 34. Revenue of domestic consumption by enterprises, 2015

Figure 35. Beer import-export 2010-2014

Figure 36. Major beer export markets of Vietnam 2014

Figure 37. Major beer import markets of Vietnam 2014

2.2.2 Alcohol

Figure 38. Domestic production and consumption of Alcohol, 2010-2014

Figure 39. Revenue structure of Wine and domestic Spirits, 2010-2014

Figure 40. Revenue structure of Wine (including foreign one) of on-trade and off-trade distribution, 2010-2014

Figure 41. Revenue structure of Spirits (including foreign one) of on-trade and off-trade distribution, 2010-2014

Figure 42. Inventory of Wine, Spirits and the Alcohol sector, 2010-2014

Figure 43. Market share of Spirits consumption volume by leading enterprises, 2014

Figure 44. Market share of Spirits consumption volume by leading brands, 2014

Figure 45. Market share of consumption volume by manufacturers of Still Light Grape Wine, 2014

Figure 46. Market share of consumption volume by Wine manufactures (Wine fermented from other fruits than grape), 2014

Figure 47. Alcohol import export, 2010-2014

Figure 48. Wine import and export, 2010-2014

Figure 49. Spirits import and export, 2010-2014

Figure 50. Wine supply for Vietnam by country, 2014

Figure 51. Largest Wine importers of Vietnam 2014

Figure 52. Consumption markets of Vietnam spirits 2014

Figure 53. Supply market of Vietnam spirits 2014

2.2.3 Soft Drink

Figure 54. Production and consumption of domestic Soft Drinks, 2010-2015

Figure 55. Revenue of Soft Drinks, 2015

Figure 56. Inventory of Soft Drinks, 2010-2015

Figure 57. Proportion of Inventory of Soft drink, by category, 2010-2015

Figure 58. Import-export of Soft Drinks, 2010-2014

Figure 59. Import export of Juice, 2010-2014

Figure 60. Import export of Carbonated Drink, 2010-2014

Figure 61. Consumption of Vietnam Juice by countries, 2014

Figure 62. Suppliers for Vietnam Juice by country, 2014

Figure 63. Consumption markets of Vietnam Soft Drink 2014

Figure 64. Market supplier of Vietnam Soft Drink 2014

Figure 65. The number of Soft Drinks manufacturers, 2010-2015

2.3 Industry Development Planning

Table 14. Development Goals

Table 15. Planning on investment and regional production

2.4 Industry driving forces

3 Enterprise Analysis

Table 16. List of 13 typical enterprises in Vietnam Beverage industry, 2015

3.1 Revenue & Profit Analysis

Figure 66. The business situation of beverage enterprises, 2014-2015

Figure 67. Gross Profit and Gross Profit Margin of Beverage enterprises, 2015

3.2 Operating Ratios

Figure 68. Receivable Turnover of Beverage Enterprises, 2015

Figure 69. Inventory Turnover of Beverage Enterprises, 2015

Figure 70. Asset Management Ratio of Beverage Enterprises, 2015

3.3 Financial Strength

Figure 71. Liquidity of Beverage Enterprises, 2015

Figure 72. Solvency of Beverage Enterprise, 2015

3.4 Management Effectiveness

Figure 73. ROA and ROE of Beverage Enterprises, 2014-2015

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Products and Companies


Vietnam Beverage Industry


Saigon Beer-Alcohol-Beverage JSC.

Hanoi Beer Alcohol and Beverage JSC.

Vietnam Brewery Limited Company

Thanh Hoa Beer JSC.

Aroma Beverage JSC.

AvinaA JSC.

Vietnam Halico JSC.

LamDong Foodstuffs JSC.

Thang Long Wine JSC.

URC Vietnam Company Limited

Tan Hiep Phat Beverage Group

Chuong Duong Beverages JSC.

Coca Cola Beverages Vietnam Ltd.

Dona Newtower Natural Drink And Food JSC.

International Foods JSC.