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Consumer and Market Insights: Dairy and Soy Food in France

Consumer and Market Insights: Dairy and Soy Food in France


  • Products Id :- CS3234MF
  • |
  • Pages: 195
  • |
  • July 2016
  • |
  • |
  Request for Sample Report

Executive Summary

Summary

Consumer and Market Insights: Dairy & Soy Food in France provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Dairy market in France is forecast to register a CAGR of 3.4% during 2015-2020 and reach USD 38,370 million by 2020

Kids & Babies and Older Consumers are the key target audiences for the majority of Dairy & Soy Food consumption

The Milk category accounted for highest (Off-trade and On-trade) consumption in volume terms in 2015

The Yogurt category witnessed the fastest private label growth from 2012 to 2015

Synopsis

Consumer and Market Insights: Dairy & Soy Food in France identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy Food, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for France, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy & Soy Food consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

Examples of international and France-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Dairy & Soy food consumers.

This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector. Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the French Dairy & Soy Food market

Value and volume analysis for the French Dairy & Soy Food market

Impact of exchange rate fluctuations on the French Dairy & Soy Food market

Degree of trade up/down in the French Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in French Food market

Leading distribution channels (value terms) in the French Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the French Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadean's consumer trend framework and explanation of the sub-trends

For key trends in French Dairy & Soy Food market:

How the trend is influencing consumption in French Dairy & Soy Food market

How to target the trend in French Dairy & Soy Food market

How the trend will evolve in French Dairy & Soy Food market

Key target demographic and the rate and which the trend will evolve

What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

New products launched in French Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Pricing data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Health & Wellness definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior (Off-trade)-Trading up/down, 2015

Figure 5: Consumers purchase behavior (On-trade)-Trading up/down, 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanization,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis-key packaging material, container, closure, outer type, 2015

Figure 21: Growth in key packaging material, container, closure, outer type, 2015-2020

Figure 22: Consumption occasions by gender and age, 2015

Figure 23: Private label occasions by gender and age, 2015

Figure 24: Heavy, medium, or light consumption by gender, 2015

Figure 25: Heavy, medium, or light consumption by age, 2015

Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 27: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 28: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average price per kg comparison by categories

Table 10: Retailer price dynamics (includes % difference from average price)

Table 11: Leading retailers

Table 12: Leading brands by segments, 2015

Table 13: Leading brands by category, 2015

Table 14: Key Health & Wellness product attributes driving sales, 2015

Table 15: Key Health & Wellness consumer benefits driving sales, 2015

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Affordable, allergies, anchoring, appearance, bright colors, budget, busy lives, connoisseurship, consumer behavior, consumer trends, consumption, convenience, experience seeking, individualism, intolerance, market value, market volume, packaging, positioning, premium, premiumization & indulgence, product specificity, promotions, quality, sensation, taste, Value, varieties, working pressures


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