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Consumer and Market Insights: Dairy and Soy Food in Peru

Consumer and Market Insights: Dairy and Soy Food in Peru


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Executive Summary

Summary

The Dairy & Soy Food market in Peru is forecast to grow at a faster rate during 2015-2020 compared to 2010-2015, which is mainly influenced by rising GDP per capita and presence of large base of younger population. Drinkable Yogurt is the largest category in value terms and Milk is the largest in volume terms. The Drinkable Yogurt category is forecast to register fastest growth among all the categories. Convenience stores is the leading distribution channel for Dairy & Soy Food products in the country and Rigid Metal the most commonly used packaging material. Gloria, Bonle and Soy Vida are some of the leading brands in the Peru's Dairy & Soy Food market.

Key Findings

The Dairy & Soy Food market in Peru is forecast to register higher growth at a CAGR of 6.6% in value terms during 2015-2020 in the Peruvian Dairy & Soy Food market.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Margarine/Spreadable Fats segment is expected to gain maximum share growth within the Butter & Spreadable Fats category.

Convenience stores is the leading distribution channel in the Butter & Spreadable Fats and the Dairy-Based & Soy-Based Desserts categories.

Paper & Board is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis

Canadean's Consumer and Market Insights report on the Dairy & Soy Food market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Paper & Board and Flexible Packaging; container data for: Can-Food, Tub, Carton, Bottle and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics

Value and volume analysis for the Peruvian Dairy & Soy Food market

Impact of exchange rate fluctuations on Dairy & Soy Food market

Degree of trade up/down in the Peruvian Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in the category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Peruvian Food market

Leading distribution channels (value terms) in the Peruvian Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in Peru's Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development

New products launched in the Peruvian Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down (Off-trade), 2015

Figure 5: Consumers purchase behavior-Trading up/down (On-trade), 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanisation,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 21: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to PEN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (PEN and USD ) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

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Grupo Gloria S.A.

Unilever Plc

Laive S.A

Michael Foods Inc

P&D Andina Alimentos S.A.,

Bongrain S.A.

Peru, Dairy & Soy Food, Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks and Yogurt, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share


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