Consumer and Market Insights: Dairy and Soy Food in Russia

Consumer and Market Insights: Dairy and Soy Food in Russia


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  • Pages: 193
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Executive Summary

Summary

Consumer and Market Insights: Dairy & Soy Food in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Dairy market in Russia is forecast to grow at a CAGR of 2.4% in volume terms during 2015-2020

Kids are the key target audience for the majority of Dairy & Soy Food consumption

The Milk category accounted for highest (Off-trade and On-trade) consumption in volume terms, in 2015

The Soymilk & Soydrinks category has the highest private label penetration

Synopsis

Consumer and Market Insights: Dairy & Soy Food in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy Food, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy & Soy Food consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Russia-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia Dairy & Soy food consumers.

This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector. Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Russian Dairy & Soy Food market

Impact of exchange rate fluctuations on the Russian Dairy & Soy Food market

Volume analysis by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Unit Price by category

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in Russian Food market

Leading distribution channels (value terms) in the Russian Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Russian Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the Russian Dairy & Soy Food market

Private Label consumption occasions by age and gender in the Russian Dairy & Soy Food market

Under/Over-consumption levels in the Russian Dairy & Soy Food market by gender and age

Consumption frequency by type of consumer in the Russian Dairy & Soy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Russian Dairy & Soy Food market

Consumer Trend Analysis

Degree of influence that consumer trends have on volume consumption in the Russian Dairy & Soy Food market

Market volume of the Russian Dairy & Soy Food market by category and trend

For leading trends in the Russian Dairy & Soy Food market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Russian Dairy & Soy Food market

How to target the trend in the Russian Dairy & Soy Food market

How the trend will evolve in the Russian Dairy & Soy Food market

Examples of New Product Development

New products launched in the Russian Dairy & Soy Food market

New products launched in global Dairy & Soy Food market

Actions and Recommendations

How to successfully target key trends in the Russian Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category (Off-trade), 2010-2020

Figure 5: Market value growth analysis by category (On-trade), 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value and volume), 2015

Figure 12: Private label penetration by categories, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Value of key Health & Wellness claims, by category, 2010-2020

Figure 15: Leading Health & Wellness companies by category, 2015

Figure 16: Packaging analysis-key packaging material, type, closure, 2015

Figure 17: Growth in key packaging material, type, closure, 2015-2020

Figure 18: Consumption occasions by gender and age, 2015

Figure 19: Private label occasions by gender and age, 2015

Figure 20: Heavy, medium, or light consumption by gender, 2015

Figure 21: Heavy, medium, or light consumption by age, 2015

Figure 22: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 23: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 24: Innovative new product launch-global and country specific

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to RUB

Table 5: Market volume growth, by category, 2015-2020

Table 6: Inter-country volume and growth analysis, 2010-2020

Table 7: Market volume growth, by category (Off-trade), 2015-2020

Table 8: Market volume growth, by category (On-trade), 2015-2020

Table 9: Segment level analysis by category, 2015

Table 10: Average Price per Kg comparison by categories

Table 11: Retailer Price Dynamics (includes % difference from average price)

Table 12: Leading retailers

Table 13: Leading brands by segments, 2015

Table 14: Leading brands by category, 2015

Table 15: Key Health & Wellness product attributes driving sales, 2015

Table 16: Key Health & Wellness consumer benefits driving sales, 2015

Table 17: Over/ under consumption by gender and age, 2015

Table 18: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 19: Level of influence of a consumer survey trend on consumption by category volume , 2015

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Bio Balance

Chudo

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X5 Retail Group

Affordable, allergies, anchoring, appearance, bright colors, budget, busy lives, connoisseurship, consumer behavior, consumer trends, consumption, convenience, experience seeking, individualism, intolerance, market value, market volume, packaging, positioning, premium, premiumization & indulgence, product specificity, promotions, quality, sensation, taste, Value, varieties, working pressures

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