Consumer and Market Insights: Dairy and Soyfood in Germany

Consumer and Market Insights: Dairy and Soyfood in Germany


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  • Pages: 200
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Executive Summary

Summary

The German Dairy & Soy market is the largest among major European economies. However, the maturity of the market means it will register a slow CAGR of 0.4% over 2015-2020. While Milk will continue to remain the largest category on the market, the Butter & Spreadable Fats category is forecast to register the fastest growth, at a CAGR of 2.0% during 2015-2020. German consumers' dairy consumption will be driven by the desire for affordable treats, meaning manufacturers need to come up with ever more indulgent solutions with justified pricing.

Key Findings

The need for treating is the primary motivator of Dairy consumption in Germany

Milk is the most consumed Dairy & Soy category in Germany

94% of German consumers consider Dairy private label products of the same or better quality

The desire for value is especially important in the Cheese category

Synopsis

Canadean's Consumer and Market Insights: Dairy & Soy Food in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadean's20 key consumer trends have on Dairy & Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and Germany-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Dairy and Soy market

Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches



Read More



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the German Dairy & Soy Food market

Impact of exchange rate fluctuations on the German Dairy & Soy Food market

Degree of trade up/down in the German Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Inter-country comparison of Average Price per Kg by category

Top variants and pack size distribution analysis

Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

Leading retailers in the German Food market

Leading distribution channels (value terms) in the German Dairy & Soy Food market

Leading distribution channels (value terms) by category

Content Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the German Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

Overall consumption occasions by age and gender in the German Dairy & Soy Food market

Private Label consumption occasions by age and gender in the German Dairy & Soy Food market

Under/Over-consumption levels in the German Dairy & Soy Food market by gender and age

Consumption frequency by type of consumer in the German Dairy & Soy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the German Dairy & Soy Food market

Contents Consumer trend analysis

Canadian's consumer trend framework and explanation of the sub-trends

For key trends in German Dairy & Soy Food market:

How the trend is influencing consumption in the German Dairy & Soy Food market

How to target the trend in the German Dairy & Soy Food market

How the trend will evolve in the German Dairy & Soy Food market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

New products launched in the German Dairy & Soy Food market

New products launched in global Dairy & Soy Food market

Actions and Recommendations

How to successfully target key trends in the German Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Health & Wellness data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Market Data Methodology.

Consumer Data Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior (Off-trade)-Trading up/down, 2015

Figure 5: Consumers purchase behavior (On-trade)-Trading up/down, 2015

Figure 6:Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10:Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanisation,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis-key packaging material, container, closure and outer, 2015

Figure 21:Growth in key packaging material, container, closure, and outer type 2015-2020

Figure 22: Consumption occasions by gender and age, 2015

Figure 23: Private label occasions by gender and age, 2015

Figure 24: Heavy, medium, or light consumption by gender, 2015

Figure 25: Heavy, medium, or light consumption by age, 2015

Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 27: Influence of a trend on consumption-by gender, age, income group and leisure time

Figure 28: Innovative new product launch-global and country specific List

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD , 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to EUR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average price per kg comparison by categories

Table 10: Retailer price dynamics (includes % difference from average price)

Table 11: Leading retailers

Table 12: Leading brands by segments, 2015

Table 13: Leading brands by category, 2015

Table 14: Key Health & Wellness product attributes driving sales, 2015

Table 15: Key Health & Wellness consumer benefits driving sales, 2015

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Aldi

AndechserMolkereiScheitzGmbh

ApostelsGriechischeSpezialittenGmbh

Arla Foods

Berief Food Ltd

Bongrain S.A

ConditoreiCoppenrath& Wiese Gmbh& Co. Kg

Dairy Cooperative Hohenlohe-Franken Eg

Dean Foods Company

DmkDeutschesMilchkontorGmbh

Dr. August Oetker Kg

Dutch Dairy Manufacturers

Edeka

Ehrmann Ag

Emmi Group

FrischliMilchwerkeGmbh

GoldsteigKasereienBayerwaldGmbh

Green Spot Co. Ltd

Groupe Bel

Groupe Danone S.A

GroupeLactalis

GrunlandGmbh

Hain Celestial Group

Hochland Ag

Irish Dairy Board

J. Bauer Gmbh& Co. Kg

JakobBerz Ag Swallow Dairy

Karwendel-Werke Huber Gmbh

Lidl

Meggle Ag

Milk Works Berchtesgadener Land ChiemgauEg

Milpro Norma

MolkereiAlois Mller Gmbh& Co Kg

Mondelez International Inc

MvenpickSchweiz Ag

Muller Group

NettoMarken-Discount

Nm Ag

OmiraOberlandMilchverwertungRavensburgGmbh

REWE Group

Royal FrieslandCampina N.V

RufLebensmittelwerk Kg

SchwarzwaldmilchGmbh Freiburg

The Tropical House Gmbh& Co. Kg

TriballatNoyal

Unilever Plc

Vogtland Milk Gmbh

Weidegluck

Yakult Honsha Co.,Ltd

Zott SE & Co.

Premiumization, indulgence, value, product specificity, aging population, anchoring, personal space and time, cheese, dairy, milk, butter, spreadable fats, yogurt, dessert

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