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Consumer and Market Insights: Dairy Market in Germany

Consumer and Market Insights: Dairy Market in Germany


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Executive Summary

Consumer and Market Insights: Dairy Market in Germany provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The German Dairy market is forecast to register weak value growth over the next five years

Consumers aged 55 and over account for almost 40% of the Dairy & Soy market, meaning brands need to carefully study how they can best meet the needs of an older audience

Indulgence is most important in Germanys Dairy market as consumers are unwilling to sacrifice taste for traits such as value or nutritional benefits

The rising number of health conscious consumers as well as those with allergies and intolerances means consumers want to be treated as individuals and are less likely to want mass market products

Synopsis

Consumer and Market Insights: Dairy Market in Germany identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for Germany, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

Examples of international and Germany-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of German Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Germany Dairy Food market

Historical and projected sales in the Germany Dairy Food market

Degree of trade up/down-trade in the Germany Dairy Food market

Comparison of Germany Dairy Food market compared to other key countries

Market volume of Germany Dairy Food by category

Historical and project market value of Germany Dairy Food by category

Winners and losers in the Germany Dairy Food market

Segment share of the category and change in market share in the Germany Dairy Food market

Penetration of private label, by categories, in the Germany Dairy Food market

Private label performance compare to national brands in the Germany Dairy Food market

Leading companies in the Germany Dairy Food market by category

Leading brands in the Germany Dairy Food market by category

Retailer and packaging

Leading retailers in the Germany food market

Leading distribution channels in the Germany Dairy Food market

Leading distribution channels by category in the Germany Dairy Food market

Germany Dairy Food market by type of packaging

Germany Dairy Food market by type of packaging closure/outer

Germany Dairy Food market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Germany Dairy Food market

Private Label consumption occasions by age and gender in the Germany Dairy Food market

Under/Over-consumption levels in the Germany Dairy Food market by gender and age

Consumption frequency by type of consumer in the Germany Dairy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Germany Dairy Food market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Germany Dairy Food market

Market volume of the Germany Dairy Food market by category and trend

For leading trends in the Germany Dairy Food market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Germany Dairy Food market

How to target the trend in the Germany Dairy Food market

How the trend will evolve in the Germany Dairy Food market

Innovation examples

New product examples launched in the Germany Dairy Food market

New product examples launched in the global Dairy Food market

Actions and Recommendations

How to successfully target key trends in the Germany Dairy Food market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Bongrain S.A., Groupe Bel, Groupe Lactalis, Hochland Group, Muller Group, Friesland Campina, Arla Foods, DMK Deutsches Milchkontor GmbH, Zott SE & Co., KG J.Bauer GmbH & Co.KG, Karwendel-Werke Huber GmbH, The Tropical House GmbH & Co. KG, OMIRA Oberland Milchverwertung Ravensburg GmbH, Irish Dairy Board, Unilever PLC, Meggle AG, Ehrmann AG, Dr. August Oetker KG, Yakult Honsha Co., Ltd., Dean Foods, The Hain Celestial Group Inc., Triballat-Noyal SAS, Berief Food Ltd., Edeke, Aldi, Rewe, Schwarz-Gruppe, Metro Group, Kerry Foods, Molkerei Sobbeke GmbH, Lakomka GmbH, Koiwai Dairy Products, Group Danone, Bright Dairy & Food Co

Age Specific Needs, Changing Lifestages, Individualism, Better Value For Money, Value, Quality Seeking, Busy Lives, , Indulgence, Positioning, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget


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