Single User License
INR 429886
Site License
INR 859773
Corporate User License
INR 1289659

Service Tax Additional

select a format
Price

Single User License
USD 6320
Site License
USD 12640
Corporate User License
USD 18960

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"

Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"

We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"


Consumer and Market Insights: Dairy Market in Italy

Consumer and Market Insights: Dairy Market in Italy


  Request for Sample Report

Executive Summary

Consumer and Market Insights: Dairy Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The Dairy & Soy market in Italy is among the fastest growing in Western Europe

This growth will be driven by Dairys health positioning, as consumers look for nutrients such as calcium or probiotics that meet age-specific needs, such as developing or maintain bone health

However the recent weak economy has driven consumers to look for value-for-money products

The nutritional needs of older consumers are especially important, as they eat almost a quarter of all Dairy & Soy products in Italy

Synopsis

Consumer and Market Insights: Dairy Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for Italy, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

Examples of international and Italy-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the Italy Dairy Food market

Historical and projected sales in the Italy Dairy Food market

Degree of trade up/down-trade in the Italy Dairy Food market

Comparison of Italy Dairy Food market compared to other key countries

Market volume of Italy Dairy Food by category

Historical and project market value of Italy Dairy Food by category

Winners and losers in the Italy Dairy Food market

Segment share of the category and change in market share in the Italy Dairy Food market

Penetration of private label, by categories, in the Italy Dairy Food market

Private label performance compare to national brands in the Italy Dairy Food market

Leading companies in the Italy Dairy Food market by category

Leading brands in the Italy Dairy Food market by category

Retailer and packaging

Leading retailers in the Italy food market

Leading distribution channels in the Italy Dairy Food market

Leading distribution channels by category in the Italy Dairy Food market

Italy Dairy Food market by type of packaging

Italy Dairy Food market by type of packaging closure/outer

Italy Dairy Food market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Italy Dairy Food market

Private Label consumption occasions by age and gender in the Italy Dairy Food market

Under/Over-consumption levels in the Italy Dairy Food market by gender and age

Consumption frequency by type of consumer in the Italy Dairy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Dairy Food market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Italy Dairy Food market

Market volume of the Italy Dairy Food market by category and trend

For leading trends in the Italy Dairy Food market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Italy Dairy Food market

How to target the trend in the Italy Dairy Food market

How the trend will evolve in the Italy Dairy Food market

Innovation examples

New product examples launched in the Italy Dairy Food market

New product examples launched in the global Dairy Food market

Actions and Recommendations

How to successfully target key trends in the Italy Dairy Food market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Groupe Lactalis, Mondel?z International Inc, Zanetti SpA Granarolo S.P.A, Sterilgarda Alimenti S.p.A., Groupe Danone S.A., Muller Group, Nestle S.A, Dean Foods, Valsoia SpA, Luigi Guffanti 1876, Fattoria Scaldasole, Dairy co-op, Bio-tiful Dairy, Bright Dairy & Food Co, Interdis, Carrefour, Spar, Conad

Age-specific Needs, Personal Space And Time, Better Value For Money, Value, Convenience, Busy Lives, Positioning, Quality Seeking, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget


Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com