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Consumer and Market Insights: Dairy Market in Russia provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Volume growth in the Russian Dairy & Soy market will accelerate in 2014-2019 compared to 2009-2014, showing that Russian consumers are increasingly turning to Dairy products for both enjoyment and health
Getting the best value for money is the key concern for consumers in the Dairy & Soy markets, meaning that brands need to specifically show consumers how their product offers the best quality for the best price
Encouraging consumers to reconsider what constitutes good value for money will allow for premium space in the market and increase margins. Premium products should be tied to helping consumers relax-another key concern for Russian consumers
Consumer and Market Insights: Dairy Market in Russia identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2009-2019 for Russia, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future
Examples of international and Russia-specific product innovation targeting key consumer needs
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russian Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Classifications and definitions
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Russia Dairy Food market
Historical and projected sales in the Russia Dairy Food market
Degree of trade up/down-trade in the Russia Dairy Food market
Comparison of Russia Dairy Food market compared to other key countries
Market volume of Russia Dairy Food by category
Historical and project market value of Russia Dairy Food by category
Winners and losers in the Russia Dairy Food market
Segment share of the category and change in market share in the Russia Dairy Food market
Penetration of private label, by categories, in the Russia Dairy Food market
Private label performance compare to national brands in the Russia Dairy Food market
Leading companies in the Russia Dairy Food market by category
Leading brands in the Russia Dairy Food market by category
Retailer and packaging
Leading retailers in the Russia food market
Leading distribution channels in the Russia Dairy Food market
Leading distribution channels by category in the Russia Dairy Food market
Russia Dairy Food market by type of packaging
Russia Dairy Food market by type of packaging closure/outer
Russia Dairy Food market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Russia Dairy Food market
Private Label consumption occasions by age and gender in the Russia Dairy Food market
Under/Over-consumption levels in the Russia Dairy Food market by gender and age
Consumption frequency by type of consumer in the Russia Dairy Food market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Russia Dairy Food market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Russia Dairy Food market
Market volume of the Russia Dairy Food market by category and trend
For leading trends in the Russia Dairy Food market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Russia Dairy Food market
How to target the trend in the Russia Dairy Food market
How the trend will evolve in the Russia Dairy Food market
New product examples launched in the Russia Dairy Food market
New product examples launched in the global Dairy Food market
Actions and Recommendations
How to successfully target key trends in the Russia Dairy Food market
Explanation of trends
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Valio Group, Hochland Group, Karat Zao, Emmi AG. Dean Foods, Agro-Industrial Union ALEV Bonavita, spol. s r. o., Belok Zao, Groupe Danone S.A., PepsiCo, Inc., Molvest ZAO, Friesland Campina, Savushkin product, Alekseevskiy Molochniny Kombinat, Valio Group, Arla Foods, Unilever PLC, Groupe Lactalis, EKO hozyaistvo Spartak, Rostagrokomplex, Friesland Campina, Wimm-Bill-Dann Foods, Muller Group, Magnit, X5 Retail Group, Auchan Group, Metro Group, Dixy Group, Hochland, AgriVolga, WhiteWave Foods, Ben & Jerrys, Saputo
Indulgence, Individualism, Quality Seeking, Fun And Enjoyment, Personal Space And Time, Value, Changing Lifestages, Health, Busy Lives, Positioning, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget