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Consumer and Market Insights: Dairy Market in the US

Consumer and Market Insights: Dairy Market in the US


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Executive Summary

Consumer and Market Insights: Dairy Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

Growth in the US Dairy & Soy market will be limited during 2014-2019, as manufacturers struggle in a saturated market. However, there will be bright spots, such as the rapidly growing Drinkable Yogurt and Set Yogurt markets

Consumers aged 55 and over eat over a fifth of all Dairy products, despite recording a relatively low per capita consumption. Manufacturers need to refocus their efforts to better target this key age group

Consumers are seeking out dairy products that offer moments of escapism and relaxation. Dairy products offer a treat for consumers looking for short moments of me-time during buy days

Health concerns, and specifically meeting age-related nutritional needs, are an important driver in the market. This is helping the growth of high protein products

Synopsis

Consumer and Market Insights: Dairy Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes over 2009-2019 for the US, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

Examples of international and US-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the United States Dairy Food market

Historical and projected sales in the United States Dairy Food market

Degree of trade up/down-trade in the United States Dairy Food market

Comparison of United States Dairy Food market compared to other key countries

Market volume of United States Dairy Food by category

Historical and project market value of United States Dairy Food by category

Winners and losers in the United States Dairy Food market

Segment share of the category and change in market share in the United States Dairy Food market

Penetration of private label, by categories, in the United States Dairy Food market

Private label performance compare to national brands in the United States Dairy Food market

Leading companies in the United States Dairy Food market by category

Leading brands in the United States Dairy Food market by category

Retailer and packaging

Leading retailers in the United States food market

Leading distribution channels in the United States Dairy Food market

Leading distribution channels by category in the United States Dairy Food market

United States Dairy Food market by type of packaging

United States Dairy Food market by type of packaging closure/outer

United States Dairy Food market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the United States Dairy Food market

Private Label consumption occasions by age and gender in the United States Dairy Food market

Under/Over-consumption levels in the United States Dairy Food market by gender and age

Consumption frequency by type of consumer in the United States Dairy Food market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the United States Dairy Food market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the United States Dairy Food market

Market volume of the United States Dairy Food market by category and trend

For leading trends in the United States Dairy Food market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the United States Dairy Food market

How to target the trend in the United States Dairy Food market

How the trend will evolve in the United States Dairy Food market

Innovation examples

New product examples launched in the United States Dairy Food market

New product examples launched in the global Dairy Food market

Actions and Recommendations

How to successfully target key trends in the United States Dairy Food market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Dean Foods Borden, Inc., Swiss Valley Farms, Darigold Inc, Kraft Foods Group, Inc., Sargento Foods, Inc., Tillamook County Creamery Association, Chobani Pty Ltd, Stonyfield Farm, Inc., Groupe Danone S.A, Unilever PLC, Boulder Brands. Challange Dairies Inc., ConAgra Foods, Inc., Dole Food Company, Inc., Grupo Bimbo, Kozy Shack, Organic Valley Family of Farms, WhiteWave Foods Company, The Hain Celestial Group, Inc., Eden Foods, Inc., Stremicks Heritage Foods, Lifeway Foods, Inc., Cacique, Grupo Industrial Lala SA de CV, Wal-Mart stores, Inc, The Kroger company, Safeway, Supervalu, Ahold USA Inc., General Mills, Coca-Cola, Samba flavour Inc., Koiwai Dairy Product, Dairy Co-op, Bright Dairy & Food Co

Individualism, Changing Age Structures, Personal Space And Time, Better Value For Money, Health, Busy Lives, Personal Space And Time, Positioning, Market Value, Market Volume, Consumption, Consumer Trends, Consumer Behavior, Appearance, Quality, Working Pressures, Packaging, Affordable, Promotions, Premium, Budget


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