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Consumer and Market Insights: Dairy Market in Venezuela

Consumer and Market Insights: Dairy Market in Venezuela

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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Venezuelas Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings

Venezuelas Dairy market will register higher growth in sales during 2014-2019 compared to 2009-2014 in local currency terms. Increased health concerns will influence growth of Dairy market in Venezuela.

Cheese is the most valuable category, whereas Milk is the largest category in terms of volume in the Dairy market for off-trade consumption.

Cheese is forecast to be the fastest growing category during 2014-2019.

Alpina, Parmalat, Mavesa and Frigurt are the leading brands in the Dairy Foods market in Venezuela

Rigid Plastics Tub will be the most used container type during 2014-2019.


This report is based on market data to provide a comprehensive brief of the Dairy market in Venezuela. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019. The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons to Buy

This overview of the Dairy Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.


Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Venezuela Dairy Food market

Historical and projected consumption in the Venezuela Dairy Food market

Degree of trade up/down-trade in the Venezuela Dairy Food market

Market volume of Venezuela Dairy Food by category

Historical and project market value of Venezuela Dairy Food by category

Winners and losers in the Venezuela Dairy Food market

Average category level pricing in the Venezuela Dairy Food market

Segment share of the category and change in market share in the Venezuela Dairy Food market

Retail Landscape and Key Distribution Channels

Leading retailers in the Venezuela food market

Leading distribution channels in the Venezuela Dairy Food market

Leading distribution channels by category in the Venezuela Dairy Food market


Venezuela Dairy Food market by type of packaging

Venezuela Dairy Food market by type of packaging closure/outer

Venezuela Dairy Food market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Venezuela Dairy Food market

Private label performance compare to national brands in the Venezuela Dairy Food market

Leading brands in the Venezuela Dairy Food market by category


Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Flor De Aragua








Artisanal Producers




La Pastorea

Los Andes


San Simn




Bon Yurt


Milk, Cheese, Yogurt, Cream, Butter & Spreadable Fats, Drinkable Yogurt, Soymilk & Soydrinks, Dairy-based & Soy Desserts, Fromage Frais & Quark, Market Research Report, Business Intelligence, Consumer Insight

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