Consumer and Market Insights: Ice Cream in Hungary

Consumer and Market Insights: Ice Cream in Hungary


  • Products Id :- CS3388MF
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  • Pages: 52
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Executive Summary

The Hungarian Ice Cream market is forecast to register robust growth during 2015-2020. The market is led by the 'Take-Home and Bulk Ice Cream' category in both value and volume terms. It also accounts for the highest Off-trade volume consumption in Hungary. The 'Impulse Ice Cream-Single Serve' category has higher private label penetration than the 'Take-Home and Bulk Ice Cream' category, while Carte D'Or and Viennetta are the leading players in the Hungarian Ice Cream market.

Key Findings

The Ice Cream market in Hungary is forecast to grow at a CAGR of 11.3% in US$ terms during 2015-2020

Hungarian consumers are opting for value for money products in the Ice Cream market

The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade volume consumption in Hungary

The Dairy-Based segment is expected to gain share growth within the 'Impulse Ice Cream-Single Serve' category

Food & Drinks Specialists account for the majority share in the distribution of Take-Home and Bulk Ice Creams

The 'Impulse Ice Cream-Single Serve' category has higher private label penetration than the 'Take-Home and Bulk Ice Cream' category in Hungary

Synopsis

Canadean's Consumer and Market Insights report on the Ice Cream market in Hungary materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet, Tub and Wrapper

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview

Value and volume analysis for the Hungarian Ice Cream market

Impact of exchange rate fluctuations on the Hungarian Ice Cream market

Degree of trade up/down in the HungarianIce Creammarket (On-trade and Off-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the HungarianFood market

Leading distribution channels (value terms) in the Hungarian Ice Cream market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value) by category

Penetration of private label by category in the Hungarian Ice Creammarket

Private label growth (in value terms) compared to brands

Packaging

Ice Cream market by type of packaging material/container (in volume terms)

Ice Cream market by type of packaging closure/outer (in volume terms)

Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down (Off-trade), 2015

Figure 5: Consumers purchase behavior-Trading up/down (On-trade), 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Leading distribution channels, overall Food, 2011-2014

Figure 12: Leading distribution channels, overall Ice Cream market, 2015

Figure 13: Leading distribution channels by category, 2015

Figure 14: Brand share analysis by category (by value), 2015

Figure 15: Private label penetration by category, 2015

Figure 16: Private label and brand share growth, 2012-2015

Figure 17: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 18:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to HUF

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (HUF and US$) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by category, 2015

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Eispro Kft., Family Frost, S.R.O. , General Mills, Inc., Lidl, Penny Market s.r.o., Tesco, Unilever plc

Hungary, Ice Cream, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists,On-trade, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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