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Consumer and Market Insights: Ice Cream Market in Belgium

Consumer and Market Insights: Ice Cream Market in Belgium


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Belgiums Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Rise in GDP per capita and low inflation rate provides opportunities for marketers in the Belgium Ice Cream market.

Ice Cream market in Belgium will register slow growth in volume terms during 2014-2019.

Take-home and Bulk Ice Cream is the most consumed Ice Cream product in Belgium.

Take-home and Bulk Ice Cream accounted for highest off-trade and Artisanal Ice Cream accounted for highest on-trade volume share.

Paper & Board is the most used packaging material while Tub is the most commonly used container type in the Ice Cream market in Belgium.

Synopsis

Ice Cream market in Belgium will register slow growth in volume terms during 2014-2019. The Take-home and Bulk Ice Cream category is the most consumed and will gain maximum market share in value terms during 2014-2019. Impulse Ice Cream-Single Serve has the highest private label penetration in the Ice Cream market.

Reasons to Buy

This overview of the Ice Cream Market in Belgium allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Belgium Ice Cream market

Historical and projected consumption in the Belgium Ice Cream market

Degree of trade up/down-trade in the Belgium Ice Cream market

Market volume of Belgium Ice Cream by category

Historical and project market value of Belgium Ice Cream by category

Winners and losers in the Belgium Ice Cream market

Average category level pricing in the Belgium Ice Cream market

Segment share of the category and change in market share in the Belgium Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the Belgium food market

Leading distribution channels in the Belgium Ice Cream market

Leading distribution channels by category in the Belgium Ice Cream market

Packaging

Belgium Ice Cream market by type of packaging

Belgium Ice Cream market by type of packaging closure/outer

Belgium Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Belgium Ice Cream market

Private label performance compare to national brands in the Belgium Ice Cream market

Leading brands in the Belgium Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Magnum

Haagen-Dazs

Carte D'Or

Fermette

Ben & Jerrys

Viennetta

Mars

Twix

Solero

Bounty

Calippo

Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight


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