This report brings together consumer insight and market data to provide a comprehensive brief of Bulgarias Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.
Bulgarias Ice Cream market will register marginally higher growth in volume terms compared to value terms during 2014-2019. Highly developed market economy will drive the growth in the Ice Cream market.
Take-home and Bulk Ice Cream is the largest category in both value terms and volume terms, in the Ice Cream market.
The Take-home and Bulk Ice Cream is forecast to be the fastest growing category in terms of on-trade value and volume during 2014-2019.
Magnum, Boss, Darko and Izida are the leading brands in the Ice Cream market in Bulgaria.
Tub will be the most used container type during 2014-2019.
On-trade sales will grow at a faster rate than off-trade sales in Bulgarias Ice Cream market. Take-home and Bulk Ice Cream is the most consumed Ice cream product in Bulgaria. The Artisanal Ice Cream is the largest category by value, whilst Take-home and Bulk Ice Cream is the fastest growing category in the on-trade market. Hypermarkets & Supermarkets is the leading distribution channel for Ice Cream market in Bulgaria.
Reasons to Buy
This overview of the Ice Cream Market in Bulgaria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures-Key Takeouts
Market value and volume for the Bulgaria Ice Cream market
Historical and projected consumption in the Bulgaria Ice Cream market
Degree of trade up/down-trade in the Bulgaria Ice Cream market
Market volume of Bulgaria Ice Cream by category
Historical and project market value of Bulgaria Ice Cream by category
Winners and losers in the Bulgaria Ice Cream market
Average category level pricing in the Bulgaria Ice Cream market
Segment share of the category and change in market share in the Bulgaria Ice Cream market
Retail Landscape and Key Distribution Channels
Leading retailers in the Bulgaria food market
Leading distribution channels in the Bulgaria Ice Cream market
Leading distribution channels by category in the Bulgaria Ice Cream market
Bulgaria Ice Cream market by type of packaging
Bulgaria Ice Cream market by type of packaging closure/outer
Bulgaria Ice Cream market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Bulgaria Ice Cream market
Private label performance compare to national brands in the Bulgaria Ice Cream market
Leading brands in the Bulgaria Ice Cream market by category
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Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight
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