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Consumer and Market Insights: Ice Cream Market in Bulgaria

Consumer and Market Insights: Ice Cream Market in Bulgaria


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Bulgarias Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Bulgarias Ice Cream market will register marginally higher growth in volume terms compared to value terms during 2014-2019. Highly developed market economy will drive the growth in the Ice Cream market.

Take-home and Bulk Ice Cream is the largest category in both value terms and volume terms, in the Ice Cream market.

The Take-home and Bulk Ice Cream is forecast to be the fastest growing category in terms of on-trade value and volume during 2014-2019.

Magnum, Boss, Darko and Izida are the leading brands in the Ice Cream market in Bulgaria.

Tub will be the most used container type during 2014-2019.

Synopsis

On-trade sales will grow at a faster rate than off-trade sales in Bulgarias Ice Cream market. Take-home and Bulk Ice Cream is the most consumed Ice cream product in Bulgaria. The Artisanal Ice Cream is the largest category by value, whilst Take-home and Bulk Ice Cream is the fastest growing category in the on-trade market. Hypermarkets & Supermarkets is the leading distribution channel for Ice Cream market in Bulgaria.

Reasons to Buy

This overview of the Ice Cream Market in Bulgaria allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Bulgaria Ice Cream market

Historical and projected consumption in the Bulgaria Ice Cream market

Degree of trade up/down-trade in the Bulgaria Ice Cream market

Market volume of Bulgaria Ice Cream by category

Historical and project market value of Bulgaria Ice Cream by category

Winners and losers in the Bulgaria Ice Cream market

Average category level pricing in the Bulgaria Ice Cream market

Segment share of the category and change in market share in the Bulgaria Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the Bulgaria food market

Leading distribution channels in the Bulgaria Ice Cream market

Leading distribution channels by category in the Bulgaria Ice Cream market

Packaging

Bulgaria Ice Cream market by type of packaging

Bulgaria Ice Cream market by type of packaging closure/outer

Bulgaria Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Bulgaria Ice Cream market

Private label performance compare to national brands in the Bulgaria Ice Cream market

Leading brands in the Bulgaria Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Magnum-Overall

Boss

Darko-Others

Izida-Overall

Eskimo

Nestle-Others

Pirulo

Nestea

Familia

Aloma

Nesquik

Casablanca

Fenix

Jimmys

Cornetto

Snickers

MR sweet

Carte d'Or

Belinda

Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight


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