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Consumer and Market Insights: Ice Cream Market in Greece

Consumer and Market Insights: Ice Cream Market in Greece


  • Products Id :- CS1936MF
  • |
  • Pages: 40
  • |
  • April 2015
  • |
  • |
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Greeces Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Greeces Ice Cream market will register slow growth in value terms during 2014-2019. Highly developed market economy will drive the growth in the Ice Cream market.

Take-home and Bulk Ice Cream is the largest category in both value terms and volume terms, in the Ice Cream market.

Artisanal Ice Cream is forecast to be the fastest growing category in terms of on-trade value during 2014-2019.

Magnum, Boss, Nirvana and Algida are the leading brands in the Ice Cream market in Greece.

Tub will be the most used container type during 2014-2019.

Synopsis

On-trade sales will grow at a faster rate than off-trade sales in Greeces Ice Cream market. Take-home and Bulk Ice Cream is the most consumed Ice cream product in Greece. The Artisanal Ice Cream is the largest category by value, whilst Take-home and Bulk Ice Cream is the fastest growing category in the on-trade market. Hypermarkets & Supermarkets is the leading distribution channel for Ice Cream market in Greece.

Reasons to Buy

This overview of the Ice Cream Market in Greece allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Greece Ice Cream market

Historical and projected consumption in the Greece Ice Cream market

Degree of trade up/down-trade in the Greece Ice Cream market

Market volume of Greece Ice Cream by category

Historical and project market value of Greece Ice Cream by category

Winners and losers in the Greece Ice Cream market

Average category level pricing in the Greece Ice Cream market

Segment share of the category and change in market share in the Greece Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the Greece food market

Leading distribution channels in the Greece Ice Cream market

Leading distribution channels by category in the Greece Ice Cream market

Packaging

Greece Ice Cream market by type of packaging

Greece Ice Cream market by type of packaging closure/outer

Greece Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Greece Ice Cream market

Private label performance compare to national brands in the Greece Ice Cream market

Leading brands in the Greece Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be used by individual purchaser only

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Boss

Magnum-Overall

Algida-Others

EVGA-Others

Kri Kri-Overall

No One

Nirvana

Solero

Status

Magic

Carte D'Or

Variet'e

Cornetto

Viennetta

Scandal

Aloma

Dodoni

Haagen-Dazs

Mars

Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight


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