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Consumer and Market Insights: Ice Cream Market in Hong Kong

Consumer and Market Insights: Ice Cream Market in Hong Kong


  • Products Id :- CS1937MF
  • |
  • Pages: 44
  • |
  • April 2015
  • |
  • |
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kongs Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers.

On-trade consumption will register higher growth in value and volume terms during 2014-2019.

Consumers in Hong Kong are purchasing to products which provide better value.

Take-home and Bulk Ice Cream accounted for highest off-trade and on-trade volume consumption.

Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in the Ice Cream market in Hong Kong.

Synopsis

Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers. On-trade consumption will register higher growth in value and volume terms during 2014-2019. Consumers in Hong Kong are purchasing to products which provide better value. Impulse Ice Cream-Single Serve has the highest private label penetration in the Ice Cream market.

Reasons to Buy

This overview of the Ice Cream Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Hong kong Ice Cream market

Historical and projected consumption in the Hong kong Ice Cream market

Degree of trade up/down-trade in the Hong kong Ice Cream market

Market volume of Hong kong Ice Cream by category

Historical and project market value of Hong kong Ice Cream by category

Winners and losers in the Hong kong Ice Cream market

Average category level pricing in the Hong kong Ice Cream market

Segment share of the category and change in market share in the Hong kong Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the Hong kong food market

Leading distribution channels in the Hong kong Ice Cream market

Leading distribution channels by category in the Hong kong Ice Cream market

Packaging

Hong kong Ice Cream market by type of packaging

Hong kong Ice Cream market by type of packaging closure/outer

Hong kong Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Hong kong Ice Cream market

Private label performance compare to national brands in the Hong kong Ice Cream market

Leading brands in the Hong kong Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Report can be used by individual purchaser only

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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Drumstick

Mega

Walls-Overall

Appolo

Binggrae-Overall

Dreyers

Kowloon Dairy-Others

Nestle-Others

Haagen-Dazs

Ben & Jerrys

Crunch

Big Bean Beano

Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight


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