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Consumer and Market Insights: Ice Cream Market in New Zealand

Consumer and Market Insights: Ice Cream Market in New Zealand


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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of New Zealands Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

New Zealands economy recorded lower GDP per capita growth rate in 2014 due to Euro Zone crisis.

On-trade transaction accounted for majority of consumption in the Ice Cream market In New Zealand.

The Impulse Ice Cream-Single Serve and Take-home and Bulk Ice Cream categories will gain market share in value terms during 2014-2019.

Rigid Plastics is the most used packaging material while Tub is the most commonly used container type in New Zealands Ice Cream market.

Tip Top is the leading brand in Impulse Ice Cream-Single Serve and Take-home and Bulk Ice Cream categories.

Synopsis

New Zealand has one of the highest per capita consumption of Ice Cream which offers growth opportunities to the Ice Cream manufacturers. On-trade sales are comparatively high in the country compared to off-trade sales. The Ice Cream market registered high growth during 2009-2014 led by Artisanal Ice Cream category while Take-home and Bulk Ice Cream is forecast to be the fastest growing category during 2014-2019.

Reasons to Buy

This overview of the Ice Cream Market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the New Zealand Ice Cream market

Historical and projected consumption in the New Zealand Ice Cream market

Degree of trade up/down-trade in the New Zealand Ice Cream market

Market volume of New Zealand Ice Cream by category

Historical and project market value of New Zealand Ice Cream by category

Winners and losers in the New Zealand Ice Cream market

Average category level pricing in the New Zealand Ice Cream market

Segment share of the category and change in market share in the New Zealand Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the New Zealand food market

Leading distribution channels in the New Zealand Ice Cream market

Leading distribution channels by category in the New Zealand Ice Cream market

Packaging

New Zealand Ice Cream market by type of packaging

New Zealand Ice Cream market by type of packaging closure/outer

New Zealand Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the New Zealand Ice Cream market

Private label performance compare to national brands in the New Zealand Ice Cream market

Leading brands in the New Zealand Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

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Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight


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