Consumer and Market Insights: Ice Cream Market in Portugal

Consumer and Market Insights: Ice Cream Market in Portugal


  • Products Id :- CS1953MF
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  • Pages: 43
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Executive Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Portugals Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

Portugals Ice Cream market will register moderate growth in volume terms during 2014-2019. Large proportion of middle-aged working population provides opportunities in the consumer goods market in Portugal

Take-home and Bulk Ice Cream is the largest category in value and volume terms in the Ice Cream market.

The Take-home and Bulk Ice Cream is forecast to be the fastest growing category in terms of off-trade and on-trade market value respectively during 2014-2019.

Ola, Magnum and Cornetto are the leading brands in the Ice Cream market in Portugal

Paper & Board and Bag/Sachet will be the most used packing material and container type during 2014-2019.

Synopsis

Off-trade sales of Ice Cream will grow at a higher rate compared to On-trade sales in Portugal during 2014-2019. Take-home and Bulk Ice Cream is the largest category in value terms and will register fastest growth. Dairy-based Ice Cream is the most popular Ice Cream in both Impulse Ice Cream-Single Serve and Take-home and Bulk Ice Cream categories.

Reasons to Buy

This overview of the Ice Cream Market in Portugal allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.



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Introduction

Report Scope

Country Context

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market Overview

Market value and volume for the Portugal Ice Cream market

Historical and projected consumption in the Portugal Ice Cream market

Degree of trade up/down-trade in the Portugal Ice Cream market

Market volume of Portugal Ice Cream by category

Historical and project market value of Portugal Ice Cream by category

Winners and losers in the Portugal Ice Cream market

Average category level pricing in the Portugal Ice Cream market

Segment share of the category and change in market share in the Portugal Ice Cream market

Retail Landscape and Key Distribution Channels

Leading retailers in the Portugal food market

Leading distribution channels in the Portugal Ice Cream market

Leading distribution channels by category in the Portugal Ice Cream market

Packaging

Portugal Ice Cream market by type of packaging

Portugal Ice Cream market by type of packaging closure/outer

Portugal Ice Cream market by type of packaging, forecasted

Brand and Private Label Share

Penetration of private label, by categories, in the Portugal Ice Cream market

Private label performance compare to national brands in the Portugal Ice Cream market

Leading brands in the Portugal Ice Cream market by category

Appendix

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

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Pingo Doce

Continente

Intermarche

Auchan

Lidl

Artisanal Producers

On-trade

Unilever Plc

General Mills, Inc.

Mars, Incorporated

Grupo Kalise Menorquina, S.A.

Dunkin' Brands Group, Inc.

Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-home and Bulk Ice Cream, Market Research Report, Business Intelligence, Consumer Insight

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