Consumer and Market Insights: Ice Cream in Poland

Consumer and Market Insights: Ice Cream in Poland


  • Products Id :- CS3402MF
  • |
  • Pages: 50
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Strong economy and high incomes of consumers is driving the Ice Cream market in Poland. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption. Food & Drinks Specialists account for the highest distribution share of Ice Cream in the country. Unilever Plc, Nestle S.A. and Food Care are the leading players in the Polish Ice Cream market.

Key Findings

The Ice Cream market in Poland is forecast to grow at a CAGR of 4.8% in US$ terms during 2015-2020

The Polish consumers are opting for value for money products in the Ice Cream market

The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade & On-trade volume consumption in Poland

Hypermarkets & Supermarkets is the leading distribution channel in Poland's Food market

Grycan and Carte D'Or are the leading brands in the 'Take-Home and Bulk Ice Cream' category in Poland

Flexible Packaging is the most commonly used packaging material in Poland's Ice Cream market

Synopsis

Canadean's Consumer and Market Insights report on the Ice Cream market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper & Board; container data for: Tub, Box and Bag/Sachet

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview

Value and volume analysis for Poland's Ice Cream market

Impact of exchange rate fluctuations on Poland's Ice Cream market

Degree of trade up/down in Poland's Ice Cream market (On-trade and Off-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category (On-trade and Off-trade analysis)

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Poland's Food market

Leading distribution channels (value terms) in Poland's Ice Cream market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value) by category

Packaging

Ice Cream market by type of packaging material/container (in volume terms)

Ice Cream market by type of packaging closure/outer (in volume terms)

Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

Disclaimer

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior-Trading up/down (Off-trade), 2015

Figure 5: Consumers purchase behavior-Trading up/down (On-trade), 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Leading distribution channels, overall Food, 2011-2014

Figure 12: Leading distribution channels, overall Ice Cream market, 2015

Figure 13: Leading distribution channels by category, 2015

Figure 14: Brand share analysis by category (by value), 2015

Figure 15: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to PLN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (PLN and US$) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by category, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Eispro Kft., Food Care, Ice-Mastry Sp. j., Kilargo, Mars, Incorporated, Mondelez International, Inc, Nestle S.A., Nordis Chlodnie Polskie Sp. Z O.O., P.P.L. KORAL, Unilever Plc, Zielona Budka, Grycan-Lody od pokoleri, General Mills, Inc.

Poland, Ice Cream, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, distribution, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists,On-trade, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

select a license

Single User License
USD 875 INR 56683
Site License
USD 1750 INR 113365
Corporate User License
USD 2625 INR 170048

NEWSLETTER BY CATEGORY




Testimonials

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!...



Related Products in vertical
Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

query [@] kenresearch.com