Consumer and Market Insights: Dairy and Soy Food in Chile

Consumer and Market Insights: Dairy and Soy Food in Chile


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Executive Summary

Chile's growing economy and a large young population will sustain growth in the Dairy & Soy Food market during 2015-2020. Off-trade sales in the Dairy market will continue to surpass the On-trade sales. The Milk category accounted for more than half the total consumption in volume terms in the overall Dairy & Soy Food market while Soymilk & Soy Drinks is the fastest growing category as more consumers seek out lactose free Dairy products. Health and Wellness benefits is predictably the top motivator for the Chilean consumers to purchase Dairy & Soy Food products. However, demand for Dairy products as healthy snacking will increase and manufacturers need to launch more Dairy products that can be consumed as snacks at different times of the day

Key Findings

The Dairy & Soy Food market in Chile is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

Kids account for majority of Butter & Spreadable Fats consumption in 2015

Food & Drinks Specialists is the leading distribution channel in the Butter & Spreadable Fats and the Dairy-Based & Soy-Based Desserts categories.

The Soymilk & Soy Drinks category registered the fastest private label growth at a CAGR of 16.7% during 2012-2015.

Product Specificity is one of leading trends as the Chilean consumers are preferring Dairy & Soy Food products with specific features

Paper & Board is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis

Canadean's Consumer and Market Insights report on the Dairy & Soy Food market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and Glass; container data for: Tub, Carton, Film, Bag/Sachet, Bottle, Wrapper, Foil, Tray, Pouch, Box, Can-Food, Jar and Can-Drink

Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview and Consumer Demographics

Value and volume analysis for Chile's Dairy & Soy Food market

Impact of exchange rate fluctuations on Chile's Dairy & Soy Food market

Degree of trade up/down in Chile's Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in the category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Chile's Food market

Leading distribution channels (value terms) in Chile's Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in Chile's Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadian's consumer trend framework and explanation of the sub-trends

For key trends in Chile's Dairy & Soy Food market:

How the trend is influencing consumption in Chile's Dairy & Soy Food market

How to target the trend in Chile's Dairy & Soy Food market

How the trend will evolve in Chile's Dairy & Soy Food market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

New products launched in Chile's Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4:Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category (Off-trade), 2010-2020

Figure 6: Market value growth analysis by category (On-trade), 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8:Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by categories, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to CLP

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (CLP and USD) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

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Bongrain S.A.

Cooperativa Agricola Y Lechera De La Union Ltda.

Soprole S.A.

Surlat Sa

Unilever Plc

WattS S.A.

Banda Azul

Brf S.A.

Surena

Fundo Los Alerces,

Quesera Cuquerella Sl

Kraft Foods Inc

La Vaquita De Codigua

Las Parcelas De Valdivia

Mastellone Hnos S.A.

Mondelez International Inc

Don Leo

Bongrain S.A.

Cooperativa Agricola Y Lechera De La Union Ltda.

Soprole S.A.

Surlat Sa

Unilever Plc

WattS S.A.

Banda Azul

Brf S.A.

Surena

Fundo Los Alerces,

Quesera Cuquerella Sl

Kraft Foods Inc

La Vaquita De Codigua

Las Parcelas De Valdivia

Mastellone Hnos S.A.

Mondelez International Inc

Don Leo

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