Consumer and Market Insights: Dairy and Soy Food in New Zealand

Consumer and Market Insights: Dairy and Soy Food in New Zealand


  • Products Id :- CS3248MF
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  • Pages: 114
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Executive Summary

Strong economy and low inflation in New Zealand are driving the Dairy & Soy Food market in the country. The market is led by Milk category in value terms while the Butter & Spreadable Fats category is forecast to register fastest growth during 2015-2020. The penetration of private label products remains high in the market. Screw Top is the most popular closure type used for packaging Dairy & Soy Food products.

Key Findings

The Dairy & Soy Food market in New Zealand is forecast to register marginally higher growth in volume terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Soy-Based Desserts segment is expected to gain maximum share growth within the Dairy-Based & Soy-Based Desserts category.

Hypermarkets & Supermarkets and Convenience Stores are the leading distribution channels in Milk and Yogurt categories.

The Soymilk & Soy Drinks category has the highest private label penetration in New Zealand's Dairy & Soy Food market.

Screw Top is the most commonly used closure type in New Zealand's Dairy & Soy Food market .

Synopsis

Canadean's Consumer and Market Insights report on the Dairy & Soy Food market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview, Consumer Demographics

Value and volume analysis for New Zealands Dairy & Soy Food market

Impact of exchange rate fluctuations on Dairy & Soy Food market

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in the category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in New Zealand's Food market

Leading distribution channels (value terms) in New Zealands Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in New Zealand's Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development

New products launched in Oceania's Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4:Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category (Off-trade), 2010-2020

Figure 6: Market value growth analysis by category (On-trade), 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8:Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by categories, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to NZD

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (NZD and USD) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

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Arla Foods

Dairyworks Limited

Fonterra Co-Operative Group Limited

Goodman Fielder Limited

Lewis Road Creamery

Whitestone Cheese Ltd.

Bakels Worldwide

Sunrise Soya Foods

Unilever Plc

Epicurean Dairy Co. Limited

Kraft Foods Inc

Mars

Incorporated

Mondelez International Inc

Tine SA

Tuxford & Tebbutt Creamery

Waimata Cheese Company

Weight Watchers International Inc.

Bega Cheese Ltd.

Bergader Privatkserei Gmbh

Nestle S.A.

Tatua Corperative Daiiry Company Limited

Alpro Gmbh

Dean Foods Company

Dole Food Company Inc.

Earth'S Own Food Company Inc.

Grupo Bimbo

S.A.B. de C.V.

Hansells Food Group

The Dollop Kitchen

The New Zealand Dessert Company Limited

Biofarm Products Limited

Clearwaters Organic Dairy Ltd

Yakult Honsha Co.,Ltd

Davies Foods

Frucor Beverages Ltd

Fresha Valley New Zealand

Murray Goulburn Co-Operative Co. Limited

Get Natural

Pureharvest

Vitasoy International Holdings Limited

General Mills Inc.

Gopals Sweets & Snacks Limited

Hauraki Dairy Limited

King International Pty Ltd andSerra Natural Foods Limited.

Arla Foods

Dairyworks Limited

Fonterra Co-Operative Group Limited

Goodman Fielder Limited

Lewis Road Creamery

Whitestone Cheese Ltd.

Bakels Worldwide

Sunrise Soya Foods

Unilever Plc

Epicurean Dairy Co. Limited

Kraft Foods Inc

Mars

Incorporated

Mondelez International Inc

Tine SA

Tuxford & Tebbutt Creamery

Waimata Cheese Company

Weight Watchers International Inc.

Bega Cheese Ltd.

Bergader Privatkserei Gmbh

Nestle S.A.

Tatua Corperative Daiiry Company Limited

Alpro Gmbh

Dean Foods Company

Dole Food Company Inc.

Earth'S Own Food Company Inc.

Grupo Bimbo

S.A.B. de C.V.

Hansells Food Group

The Dollop Kitchen

The New Zealand Dessert Company Limited

Biofarm Products Limited

Clearwaters Organic Dairy Ltd

Yakult Honsha Co.,Ltd

Davies Foods

Frucor Beverages Ltd

Fresha Valley New Zealand

Murray Goulburn Co-Operative Co. Limited

Get Natural

Pureharvest

Vitasoy International Holdings Limited

General Mills Inc.

Gopals Sweets & Snacks Limited

Hauraki Dairy Limited

King International Pty Ltd andSerra Natural Foods Limited.

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