Consumer and Market Insights: Dairy and Soy Food in Poland

Consumer and Market Insights: Dairy and Soy Food in Poland


  • Products Id :- CS3252MF
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  • Pages: 138
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Executive Summary

Strong economic growth in Poland will create positive demand in the Dairy & Soy Food market during 2015-2020. Sales in value terms will grow at a higher rate in the On-trade market than the Off-trade market during the period. Cheese is the leading value category, while Soymilk & Soy Drinks is forecast to register fastest value growth during 2015-2020. Older Consumers and Kids & Babies are the key age cohorts for Milk consumption. Top consumer trend in the Polish Dairy & Soy Food market include On-The-Go consumption as Polish consumers leading a busy life look for opportunities to save time and effort and seek Dairy products that are conveniently packaged for easy on-the-go consumption. However, manufacturers are predicated to launch more Dairy products that can be consumed as snacks at different times of the day.

Key Findings

The Dairy & Soy Food market in Poland will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Milk category has the highest volume share in the overall Dairy & Soy Food market.

The Fermented Milk segment is expected to gain maximum share growth within Milk category.

Hypermarkets & Supermarkets is the leading distribution channel for Butter & Spreadable Fats and Dairy-Based & Soy-Based Desserts categories.

The Milk category has highest private label penetration in the Polish Dairy & Soy Food market during 2012-2015.

Rigid Plastics is the most commonly used packaging material in Polish Dairy & Soy Food market.

Synopsis

Canadean's Consumer and Market Insights report on the Dairy & Soy Food market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper & Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

Consumer level trends: Top four consumer trends which influence Dairy & Soy Food products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion



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Introduction

Report Scope

Country Context

Macroeconomic indicators-GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice analysis-Key Takeaways

Market Overview and Consumer Demographics

Value and volume analysis for the Polish Dairy & Soy Food market

Impact of exchange rate fluctuations on Dairy & Soy Food market

Degree of trade up/down in the Polish Dairy & Soy Food market (Off-trade and On-trade)

Volume analysis by category (On-trade and Off-trade analysis)

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share (Off-trade / On-trade) in the category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization-at category level

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Polish Food market

Leading distribution channels (value terms) in the Polish Dairy & Soy Food market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Polish Dairy & Soy Food market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share

Packaging

Dairy & Soy Food market by type of packaging material/container (in volume terms)

Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadeans consumer trend framework and explanation of the sub-trends

For key trends in the Polish Dairy & Soy Food market:

How the trend is influencing consumption in the Polish Dairy & Soy Food market

How to target the trend in the Polish Dairy & Soy Food market

How the trend will evolve in the Polish Dairy & Soy Food market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

New products launched in Polands Dairy & Soy Food market

Appendix

Country context

Category value and volume data

Consumer Demographics data

Sector Overview

Segment data

Health & Wellness data

Packaging data

Category definitions

Segment definitions

Channel definitions

Health & Wellness definitions

Explanation of sub-trends

Methodology

About Canadean

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior (Off-trade)-Trading up/down, 2015

Figure 5: Consumers purchase behavior (On-trade)-Trading up/down, 2015

Figure 5:Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category (Off-trade), 2010-2020

Figure 7: Market value growth analysis by category (On-trade), 2010-2020

Figure 8: Historic and forecast value analysis by category, 2010-2020

Figure 9:Change in market share by category, 2015-2020

Figure 10: Category volume consumption by age, gender, education and urbanisation,2015

Figure 11: Leading distribution channels, overall Food, 2011-2014

Figure 12: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 13: Leading distribution channels by category, 2015

Figure 14: Brand share analysis by category (by value and volume), 2015

Figure 15: Private label penetration by categories, 2015

Figure 16: Private label and brand share growth, 2012-2015

Figure 17: Value of key Health & Wellness claims, by category, 2010-2020

Figure 18: Leading Health & Wellness companies by category, 2015

Figure 19: Packaging analysis-key packaging material, container, closure and outer type, 2015

Figure 20:Growth in key packaging material, container, closure and outer type, 2015-2020

Table 1: Country Indicators-overall food value and volume, 2015

Table 2: Market value analysis in USD, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: USD to PLN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (PLN and USD) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

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Arla Foods

Bielmar Ltd

Groupe Lactalis

Irish Dairy Board

Jagr Phu

Mas?o Ekstra

Mlekpol

Osm Kole

Osm Krasnystaw

Osm Piatnicy

Osm Top-Tomysl

Pas??k

Sm Mlekovita

Sm Mlekpol

Sobik

Zpt Elmilk Sp

Bunge Limited

Creamfields

Mr S?ynne

Naturima

Optima S.A.

Raisio Plc and Unilever Plc.

Arla Foods

Bielmar Ltd

Groupe Lactalis

Irish Dairy Board

Jagr Phu

Mas?o Ekstra

Mlekpol

Osm Kole

Osm Krasnystaw

Osm Piatnicy

Osm Top-Tomysl

Pas??k

Sm Mlekovita

Sm Mlekpol

Sobik

Zpt Elmilk Sp

Bunge Limited

Creamfields

Mr S?ynne

Naturima

Optima S.A.

Raisio Plc and Unilever Plc.

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