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Consumer and Market Insights: Ice Cream Market in the US

Consumer and Market Insights: Ice Cream Market in the US


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Executive Summary

The indulgent nature of Ice Cream makes it a popular category and as appealing as ever, with consumers demanding innovative products that meet their desire for new and exciting experiences. Manufacturers have responded with the introduction of premium ingredients and greater experimentation with flavor combinations. Having said this, there is a growing emphasis on healthier alternatives, with frozen yogurt providing stiff competition. Overall, the desire for indulgence remains, however there is a growing trend among health conscious consumers, who are taking active steps to seek out healthier substitutes.

Key Findings

Rising food prices are impacting consumers purchasing power, resulting in consumers preferring value for money Ice Cream. This is helping boost consumption of private label products

Health is increasingly playing an important role in the consumption habits of US consumers; however, there is still a strong desire for Indulgent Ice Cream

Consumers are making more of a conscious effort to take time out to relax and think about themselves. This is causing an increased desire for Ice Cream positioned around comfort eating and me time.

Synopsis

Canadeans Consumer and Market Insights: Ice Cream Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Ice Creams, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and US-specific product innovation examples targeting key consumer needs-compare your products against the top performers

Reasons To Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Ice Cream market

Quantify the influence of 20 consumption motivations in the Ice Cream sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators-Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures-Key Takeouts

Market value and volume for the United States Ice Cream market

Historical and projected sales in the United States Ice Cream market

Degree of trade up/down-trade in the United States Ice Cream market

Comparison of United States Ice Cream market compared to other key countries

Market volume of United States Ice Cream by category

Historical and project market value of United States Ice Cream by category

Winners and losers in the United States Ice Cream market

Segment share of the category and change in market share in the United States Ice Cream market

Penetration of private label, by categories, in the United States Ice Cream market

Private label performance compare to national brands in the United States Ice Cream market

Leading companies in the United States Ice Cream market by category

Leading brands in the United States Ice Cream market by category

Retailer and packaging

Leading retailers in the United States food market

Leading distribution channels in the United States Ice Cream market

Leading distribution channels by category in the United States Ice Cream market

United States Ice Cream market by type of packaging

United States Ice Cream market by type of packaging closure/outer

United States Ice Cream market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the United States Ice Cream market

Private Label consumption occasions by age and gender in the United States Ice Cream market

Under/Over-consumption levels in the United States Ice Cream market by gender and age

Consumption frequency by type of consumer in the United States Ice Cream market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the United States Ice Cream market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the United States Ice Cream market

Market volume of the United States Ice Cream market by category and trend

For leading trends in the United States Ice Cream market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the United States Ice Cream market

How to target the trend in the United States Ice Cream market

How the trend will evolve in the United States Ice Cream market

Innovation examples

New product examples launched in the United States Ice Cream market

New product examples launched in the global Ice Cream market

Actions and Recommendations

How to successfully target key trends in the United States Ice Cream market

Appendix

Explanation of trends

Country context

Sector overview

Category data

Segment data

Packaging data

Category definitions

Segment definitions

Channel definition

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Unilever Plc.

Blue Bell Creameries LP

Wells Enterprises Inc.

Nestle S.A

Mars Inc.

Walmart Stores Inc.

The Kroger Company

Safeway

Supervalu

Ahold USA Inc.

Indulgence, Personal Space and Time, Fun and Enjoyment, Better Value For Money, Experience Seeking, Quality Seeking, Age-specific Needs, Artisanal, Impulse, Take-home Ice Cream


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