Country Profile: Dairy & Soy Food Sector in Indonesia

Country Profile: Dairy & Soy Food Sector in Indonesia


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Executive Summary

Country Profile: Dairy & Soy Food Sector in Indonesia

Summary

The Indonesian Dairy & Soy Food sector accounted for a volume share of 2.6% of the regional (Asia-Pacific) market in 2016. Milk is the largest market in both value and volume terms in 2016 and is also forecast to register the fastest growth during 2016-2021. Convenience Stores accounted for a leading share in the distribution of Dairy & Soy Food products. Frisian Flag is the leading brand in the sector, while private labels held 0.2% share by value in 2016.

GlobalData's Country Profile report on the Dairy & Soy Food sector in Indonesia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Dairy & Soy Food sector in Indonesia is forecast to grow at 10.3% CAGR in value terms during 2016-2021.

Per capita consumption in the Milk market is noticeably higher compared to other markets in Indonesia.

In 2016, Convenience Stores accounted for a leading share in the distribution of Dairy & Soy Food products in Indonesia.

Prochiz is the leading brand in both value and volume terms in the Indonesian Cheese market.

Paper & Board is the most commonly used packaging material in the Indonesian Dairy & Soy Food sector.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Indonesia in the global and regional context 5

3.1. Indonesia's share in the Global and Asia-Pacific Dairy & Soy Food sector 5

3.2. Indonesia compared to other leading countries in Asia-Pacific 6

4. Market size analysis-Dairy & Soy Food sector 7

4.1. Value and volume analysis-Dairy & Soy Food sector in Indonesia 7

4.2. Per capita consumption-Indonesia compared to Asia-Pacific and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11

4.6. Growth analysis by markets 13

5. Market and category analysis 14

5.1. Per capita consumption analysis by markets 14

5.2. Market analysis: Butter & Spreadable Fats 15

5.3. Market analysis: Cheese 18

5.4. Market analysis: Cream 21

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 24

5.6. Market analysis: Drinkable Yogurt 27

5.7. Market analysis: Milk 28

5.8. Market analysis: Soymilk & Soy Drinks 31

5.9. Market analysis: Yogurt 33

6. Distribution analysis 34

6.1. Distribution channel share analysis: Dairy & Soy Food sector 34

6.2. Distribution channel share analysis: Butter & Spreadable Fats 35

6.3. Distribution channel share analysis: Cheese 36

6.4. Distribution channel share analysis: Cream 37

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 38

6.6. Distribution channel share analysis: Drinkable Yogurt 39

6.7. Distribution channel share analysis: Milk 40

6.8. Distribution channel share analysis: Soymilk & Soy Drinks 41

6.9. Distribution channel share analysis: Yogurt 42

7. Competitive landscape 43

7.1. Brand share analysis by sector 43

7.2. Brand share analysis by markets 47

7.3. Brand share analysis by category 56

7.3.1. Butter & Spreadable Fats 56

7.3.2. Cheese 57

7.3.3. Milk 58

7.3.4. Soymilk & Soy Drinks 61

7.3.5. Yogurt 62

7.4. Private label share analysis 63

8. Health & Wellness analysis 65

8.1. Market size analysis by Health & Wellness claims 65

8.2. Market share analysis-Health & Wellness product attributes 66

8.3. Market size analysis-Health & Wellness consumer benefits 68

8.4. Leading companies in Indonesian Health & Wellness market 70

9. Packaging analysis 74

9.1. Packaging share and growth analysis by packaging material 74

9.2. Packaging share analysis by packaging material 75

9.3. Packaging share and growth analysis by container type 76

9.4. Packaging share analysis by container type 77

9.5. Packaging share and growth analysis by closure type 78

9.6. Packaging share analysis by closure type 79

9.7. Packaging share and growth analysis by outer type 80

9.8. Packaging share analysis by outer type 81

10. Macroeconomic analysis 82

10.1. GDP per Capita 85

10.2. Population and population growth 86

10.3. Consumer Price Index 87

10.4. Population breakdown by age 88

11. Consumergraphics 89

11.1. Consumption by Gender 89

11.2. Consumption by Age 90

11.3. Consumption by Education 91

11.4. Consumption by Degree of Urbanization 92

12. Methodology 93

13. Appendix 95

14. Definitions 118

15. About GlobalData 131

16. Disclaimer 132

17. Contact Us 133

List of Figures

Figure 1: Indonesia compared to the other top four countries in Asia-Pacific-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Indonesia compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the Indonesian Dairy & Soy Food sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in the Indonesian Dairy & Soy Food sector-On-trade, 2015-2016 10

Figure 6: Per capita consumption (by markets) in Indonesia compared to global and Asia-Pacific average, 2016 14

Figure 7: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 15

Figure 8: Value and volume growth analysis, Cheese market, 2011-2021 18

Figure 9: Value and volume growth analysis, Cream market, 2011-2021 21

Figure 10: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 24

Figure 11: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 27

Figure 12: Value and volume growth analysis, Milk market, 2011-2021 28

Figure 13: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 31

Figure 14: Value and volume growth analysis, Yogurt market, 2011-2021 33

Figure 15: Distribution channel share, Dairy & Soy Food sector, 2011-2016 34

Figure 16: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 35

Figure 17: Distribution channel share, Cheese market, 2011-2016 36

Figure 18: Distribution channel share, Cream market, 2011-2016 37

Figure 19: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 38

Figure 20: Distribution channel share, Drinkable Yogurt market, 2011-2016 39

Figure 21: Distribution channel share, Milk market, 2011-2016 40

Figure 22: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 41

Figure 23: Distribution channel share, Yogurt market, 2011-2016 42

Figure 24: Leading brands in the Indonesian Dairy & Soy Food sector, value and volume share, 2016 43

Figure 25: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 47

Figure 26: Leading brands in the Cheese market, value and volume share, 2016 48

Figure 27: Leading brands in the Cream market, value and volume share, 2016 49

Figure 28: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 50

Figure 29: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 51

Figure 30: Leading brands in the Milk market, value and volume share, 2016 52

Figure 31: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 54

Figure 32: Leading brands in the Yogurt market, value and volume share, 2016 55

Figure 33: Private label penetration by markets (value terms), 2016 63

Figure 34: Growth analysis, private label and brands, (2011-2016) 64

Figure 35: Value of Health & Wellness claims by market, USD million, 2016-2021 65

Figure 36: Value analysis by Health & Wellness product attributes, 2016 66

Figure 37: Volume analysis by Health & Wellness product attributes, 2016 67

Figure 38: Value analysis by Health & Wellness consumer benefits, 2016 68

Figure 39: Volume analysis by Health & Wellness consumer benefits, 2016 69

Figure 40: Leading companies in the Health & Wellness market by value, 2016-Butter & Spreadable Fats 70

Figure 41: Leading companies in the Health & Wellness market by value, 2016-Drinkable Yogurt 71

Figure 42: Leading companies in the Health & Wellness market by value, 2016-Milk 72

Figure 43: Leading companies in the Health & Wellness market by value, 2016-Milk 72

Figure 44: Leading companies in the Health & Wellness market by value, 2016-Soymilk & Soy Drinks 73

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 74

Figure 46: Use of packaging material by markets (in pack units), 2016 75

Figure 47: Packaging share and growth analysis by container type, 2011-2021 76

Figure 48: Use of container type by markets (in pack units), 2016 77

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 78

Figure 50: Use of closure type by markets (in pack units), 2016 79

Figure 51: Packaging share and growth analysis by outer type, 2011-2021 80

Figure 52: Use of outer type by markets (in pack units), 2016 81

Figure 53.1: Relative comparison of countries based on PEST analysis 82

Figure 53.2: Relative comparison of countries based on PEST analysis 83

Figure 53.3: Relative comparison of countries based on PEST analysis 84

Figure 54: Indonesia's GDP per capita, 2011-2016 85

Figure 55: Population growth in Indonesia, 2011-2016 86

Figure 56: Consumer Price Index, Indonesia, 2010-2016 87

Figure 57: Age Profile, Indonesia, 2016 88

Figure 58: Consumption of Dairy & Soy Food by Gender, Indonesia, 2016 89

Figure 59: Consumption of Dairy & Soy Food by age, Indonesia, 2016 90

Figure 60: Consumption of Dairy & Soy Food by education, Indonesia, 2016 91

Figure 61: Consumption of Dairy & Soy Food by degree of urbanization, Indonesia, 2016 92

Figure 62: About GlobalData 131

List of Tables

Table 1: Volume share of Indonesia in the global and Asia-Pacific Dairy & Soy Food sector, 2011-2021 5

Table 2: Sector Volume analysis by markets (Rp Million), 2016-2021 11

Table 3: Sector Volume analysis by markets (Kg Million), 2016-2021 12

Table 4: Growth analysis by markets, 2016-2021 13

Table 5: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 16

Table 6: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 17

Table 7: Value analysis of Cheese market by categories, 2011-2021 19

Table 8: Volume analysis of Cheese market by categories, 2011-2021 20

Table 9: Value analysis by of Cream market categories, 2011-2021 22

Table 10: Volume analysis of Cream market by categories, 2011-2021 23

Table 11: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 25

Table 12: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 26

Table 13: Value analysis of Milk market by categories, 2011-2021 29

Table 14: Volume analysis of Milk market by categories, 2011-2021 30

Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 32

Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 32

Table 17: Brand Value and Volume-Dairy & Soy Food sector 44

Table 18: Brand Value and Volume-Butter & Spreadable Fats market 47

Table 19: Brand Value and Volume-Cheese market 48

Table 20: Brand Value and Volume-Cream market 49

Table 21: Brand Value and Volume-Dairy-Based & Soy-Based Desserts market 50

Table 22: Brand Value and Volume-Drinkable Yogurt market 51

Table 23: Brand Value and Volume-Milk market 52

Table 24: Brand Value and Volume-Soymilk & Soy Drinks market 54

Table 25: Brand Value and Volume-Yogurt market 55

Table 26: Brand Value and Volume-Butter category 56

Table 27: Brand Value and Volume-Margarine/Spreadable Fats category 56

Table 28: Brand Value and Volume-Natural Cheese category 57

Table 29: Brand Value and Volume-Processed Cheese category 57

Table 30: Brand Value and Volume-Evaporated Milk category 58

Table 31: Brand Value and Volume-Flavored Milk category 58

Table 32: Brand Value and Volume-White Milk category 59

Table 33: Brand Value and Volume-Soy Drinks category 61

Table 34: Brand Value and Volume-Soymilk Liquid category 61

Table 35: Brand Value and Volume-Soymilk Powdered category 61

Table 36: Brand Value and Volume-Spoonable Yogurt category 62

Table 37: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 89

Table 38: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 90

Table 39: Market Value for Butter & Spreadable Fats-by category (Rp Million) 2011-2021 95

Table 40: Market Value for Butter & Spreadable Fats-by category ( USD Million) 2011-2021 95

Table 41: Market Volume for Butter & Spreadable Fats-by category (Kg Million) 2011-2021 96

Table 42: Market Value for Cheese-by category (Rp Million) 2011-2021 96

Table 43: Market Value for Cheese-by category ( USD Million) 2011-2021 97

Table 44: Market Volume for Cheese-by category (Kg Million) 2011-2021 97

Table 45: Market Value for Cream-by category (Rp Million) 2011-2021 98

Table 46: Market Value for Cream-by category ( USD Million) 2011-2021 99

Table 47: Market Value for Cream-by category (Kg Million) 2011-2021 100

Table 48: Market Value for Dairy-Based & Soy-Based Desserts-by category (Rp Million) 2011-2021 101

Table 49: Market Value for Dairy-Based & Soy-Based Desserts-by category ( USD Million) 2011-2021 102

Table 50: Market Volume for Dairy-Based & Soy-Based Desserts-by category (Kg Million) 2011-2021 103

Table 51: Market Value for Drinkable Yogurt-by category (Rp Million) 2011-2021 103

Table 52: Market Value for Drinkable Yogurt-by category ( USD Million) 2011-2021 104

Table 53: Market Volume for Drinkable Yogurt-by category (Kg Million) 2011-2021 104

Table 54: Market Value for Milk-by category (Rp Million) 2011-2021 105

Table 55: Market Value for Milk-by category ( USD Million) 2011-2021 105

Table 56: Market Value for Milk-by category (Kg Million) 2011-2021 106

Table 57: Market Value for Soymilk & Soy Drinks-by category (Rp Million) 2011-2021 106

Table 58: Market Value for Soymilk & Soy Drinks-by category ( USD Million) 2011-2021 107

Table 59: Market Volume for Soymilk & Soy Drinks-by category (Kg Million) 2011-2021 107

Table 60: Market Value for Yogurt-by category (Rp Million) 2011-2021 108

Table 61: Market Value for Yogurt-by category ( USD Million) 2011-2021 108

Table 62: Market Volume for Yogurt-by category (Kg Million) 2011-2021 108

Table 63: Market Value for Dairy & Soy Foods-by market (Rp Million) 2011-2021 109

Table 64: Market Value for Dairy & Soy Food-by market ( USD Million) 2011-2021 110

Table 65: Components of change- by Market (Off-trade) 111

Table 66: Components of change- by Market (On-trade) 111

Table 67: Dairy & Soy Food Sales Distribution in Indonesia- by Markets (Rp Million), 2016 112

Table 68: Key Health & Wellness product attributes driving sales in Indonesia (Rp Million) 113

Table 69: Key Health & Wellness consumer benefits driving sales in Indonesia (Rp Million) 113

Table 70: Packaging Material (in Million pack units) 114

Table 71: Container Type (in Million pack units) 114

Table 72: Closure Type (in Million pack units) 115

Table 73: Outer Type (in Million pack units) 115

Table 74: Exchange Rates: ( USD -Rp), 2011-2021 116

Table 75: GDP Per Capita (Rp) 116

Table 76: Population 116

Table 77: Consumer Price Index 116

Table 78: Age Profile (Millions of Persons) 117

Table 79: Market Definitions 118

Table 80: Category Definitions 119

Table 81: Category Definitions 120

Table 82: Category Definitions 121

Table 83: Channel Definitions 122

Table 84: Health & Wellness: Product Attributes-Food Minus 123

Table 85: Health & Wellness: Product Attributes-Free From 124

Table 86: Health & Wellness: Product Attributes-Functional & Fortified 125

Table 87: Health & Wellness: Product Attributes-Naturally Healthy 126

Table 88: Health & Wellness: Product Attributes-Food Intolerance 127

Table 89: Health & Wellness: Consumer Benefits-Health Management 128

Table 90: Health & Wellness: Analysis by Consumer Benefits 129

Table 91: Health & Wellness: Consumer Benefits-Performance 130

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Fonterra Co-operative Group H.J. Wijsman & Zonen B.V. Savencia SA The Thai Dairy Industry Co. Ltd Arla Foods PT Sinar Mas Agro Resources and Technology Tbk PT. Indofood CBP Sukses Makmur Tbk. Pt Bina Karya Prima Pt Smart Tbk Unilever Plc Bega Cheese Ltd. Kraft Foods Group Inc. Macro Group Handels GmbH PT Greenfields Indonesia PT Mulia Boga Raya Pt Diamond Cold Storage The Kraft Heinz Company Yummy Food. PT Lakeland Dairies Co-Operative Rich Products Corporation Orang Tua Group Pt. Pondan Pangan Makmur Indonesia Pt. Zehat International Ltd

Indonesia, Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt, Butter, Margarine/Spreadable fats, Natural Cheese, Processed Cheese, Clotted, Crme Fraiche, Double, Single, Sour, Whipping, Cheesecakes, Creme Caramel, Custard Ready to Eat, Gateaux dairy-based, Flans (Puddings/Desserts), Fools, Frozen Puddings/Desserts, Mousses, Soy-Based Desserts, Trifles, Fromage Frais, Quark, Evaporated Milk, Fermented Milk, Flavored Milk, White Milk, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share

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