Country Profile: Ice Cream Sector in Argentina

Country Profile: Ice Cream Sector in Argentina


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Executive Summary

Country Profile: Ice Cream Sector in Argentina

Summary

The Argentine Ice Cream sector growth is driven by rising urbanization, recovering economy and growing consumer demand for innovative Ice Cream products and flavors. Of the three markets, Artisanal Ice Cream is the leading, while the 'Take-Home and Bulk Ice Cream' market is expected to register the fastest growth during 2016-2021. On-trade transactions account for a leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in Argentina's Ice Cream sector.

GlobalData's Country Profile report on the Ice Cream sector in Argentina provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

Of the three markets analysed, Artisanal Ice Cream is the largest, registering a CAGR of 2% during 2011-2016

On-trade transactions lead in the distribution of Ice Cream products, accounting for nearly half of the overall sales in 2016 in the country

Private label penetration is higher in the 'Take-Home and Bulk Ice Cream' market compared to the 'Impulse Ice Cream-Single Serve market

Demand for Ice Cream with 'Gluten-Free' claims is increasing in Argentina

Sleeve is the only primary outer type used in Argentina's Ice Cream sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Argentina in the global and regional context 5

3.1. Argentina's share in the Global and Latin American Ice Cream sector 5

3.2. Argentina compared to other leading countries in Latin America 6

4. Market size analysis-Ice Cream sector 7

4.1. Value and volume analysis-Ice Cream sector in Argentina 7

4.2. Per capita consumption -Argentina compared to Latin America and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Ice Cream sector 11

4.6. Growth analysis by markets 12

5. Market and category analysis 13

5.1. Per capita consumption analysis by markets 13

5.2. Market analysis: Artisanal Ice Cream 14

5.3. Market analysis: Impulse Ice Cream-Single Serve 15

5.4. Market analysis: Take-Home and Bulk Ice Cream 17

6. Distribution analysis 19

6.1. Distribution channel share analysis: Ice Cream sector 19

6.2. Distribution channel share analysis: Artisanal Ice Cream 20

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22

7. Competitive landscape 23

7.1. Brand share analysis by sector 23

7.2. Brand share analysis by markets 25

7.3. Brand share analysis by category 29

7.3.1. Impulse Ice Cream-Single Serve 29

7.3.2. Take-Home and Bulk Ice Cream 31

7.4. Private label share analysis 32

8. Health & Wellness analysis 34

8.1. Market size analysis by Health & Wellness claims 34

8.2. Market share analysis-Health & Wellness product attributes 35

8.3. Market size analysis-Health & Wellness consumer benefits 37

9. Packaging analysis 39

9.1. Packaging share and growth analysis by package material 39

9.2. Packaging share analysis by package material 40

9.3. Packaging share and growth analysis by pack type 41

9.4. Packaging share analysis by pack type 42

9.5. Packaging share and growth analysis by closure type 43

9.6. Packaging share analysis by closure type 44

9.7. Packaging share and growth analysis by primary outer type 45

9.8. Packaging share analysis by primary outer type 46

10. Macroeconomic analysis 47

10.1. GDP per Capita 50

10.2. Population and population growth 51

10.3. Consumer Price Index 52

10.4. Population breakdown by age 53

11. Consumergraphics 54

11.1. Consumption by Gender 54

11.2. Consumption by Age 55

11.3. Consumption by Education 56

11.4. Consumption by Degree of Urbanization 57

12. Methodology 58

13. Definitions 59

14. Appendix 70

15. About GlobalData 81

16. Disclaimer 82

17. Contact Us 83

List of Figures

Figure 1: Argentina compared to the other top four countries in Latin America-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7

Figure 3: Per capita consumption in Argentina compared to global and Latin American average, 2011-2021 8

Figure 4: Degree of trading up/down in Argentina's Ice Cream sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in Argentina's Ice Cream sector-On-trade, 2015-2016 10

Figure 6: Value and volume growth analysis by markets, 2016-2021 11

Figure 7: Per capita consumption (by markets) in Argentina compared to global and Latin American average, 2016 13

Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14

Figure 9: Value and volume growth analysis, Impulse Ice Cream-Single Serve market, 2011-2021 15

Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 17

Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 19

Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20

Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21

Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22

Figure 15: Leading brands in Argentina's Ice Cream sector, value and volume share, 2016 23

Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25

Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 27

Figure 18: Private label penetration by markets (value terms), 2016 32

Figure 19: Growth analysis, private label and brands, (2011-2016) 33

Figure 20: Value of Health & Wellness claims by market, USD million, 2016-2021 34

Figure 21: Value analysis by Health & Wellness product attributes, 2016 35

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 36

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 37

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 38

Figure 25: Packaging share and growth analysis by package material, 2011-2021 39

Figure 26: Use of package material by markets (in pack units), 2016 40

Figure 27: Packaging share and growth analysis by pack type, 2011-2021 41

Figure 28: Use of pack type by markets (in pack units), 2016 42

Figure 29: Packaging share and growth analysis by closure type, 2011-2021 43

Figure 30: Use of closure type by markets (in pack units), 2016 44

Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 45

Figure 32: Relative comparison of countries based on PEST analysis 47

Figure 33: Argentina's GDP per capita, 2011-2016 50

Figure 34: Population growth in Argentina, 2011-2016 51

Figure 35: Consumer Price Index, Argentina, 2010-2016 52

Figure 36: Age Profile, Argentina, 2016 53

Figure 37: Consumption of Ice Cream by Gender, Argentina, 2016 54

Figure 38: Consumption of Ice Cream by age, Argentina, 2016 55

Figure 39: Consumption of Ice Cream by education, Argentina, 2016 56

Figure 40: Consumption of Ice Cream by urbanization, Argentina, 2016 57

Figure 41: About GlobalData 81

List of Tables

Table 1: Volume share of Argentina in the global and Latin America Ice Cream sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 12

Table 3: Value analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 16

Table 4: Volume analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 16

Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18

Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18

Table 7: Brand Value and Volume-Ice Cream sector, 2016 24

Table 8: Brand Value and Volume-Impulse Ice Cream-Single Serve market, 2016 25

Table 9: Brand Value and Volume-Take-Home and Bulk Ice Cream market, 2016 28

Table 10: Brand Value and Volume-Dairy-Based category 29

Table 11: Brand Value and Volume-Water-Based category 30

Table 12: Brand Value and Volume-Dairy-Based category 31

Table 13: Brand Value and Volume-Water-Based category 31

Table 14: Use of primary outer type by markets (in pack units), 2016 46

Table 15: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 54

Table 16: Consumption of Ice Cream by age and markets (Kg Million, 2016) 55

Table 17: Consumption of Ice Cream by education and markets (Kg Million, 2016) 56

Table 18: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 57

Table 19: Market Definitions 59

Table 20: Category Definitions 60

Table 21: Channel Definitions 61

Table 22: Health & Wellness: Product Attributes-Food Minus 62

Table 23: Health & Wellness: Product Attributes-Free From 63

Table 24: Health & Wellness: Product Attributes-Functional & Fortified 64

Table 25: Health & Wellness: Product Attributes-Naturally Healthy 65

Table 26: Health & Wellness: Product Attributes-Food Intolerance 66

Table 27: Health & Wellness: Consumer Benefits-Health Management 67

Table 28: Health & Wellness: Analysis by Consumer Benefits 68

Table 29: Health & Wellness: Consumer Benefits-Performance 69

Table 30: Market Value for Artisanal Ice Cream-by category (ARS Million) 2011-2021 70

Table 31: Market Value for Artisanal Ice Cream-by category ( USD Million) 2011-2021 70

Table 32: Market Volume for Artisanal Ice Cream-by category (Kg Million) 2011-2021 70

Table 33: Market Value for Impulse Ice Cream-Single Serve-by category (ARS Million) 2011-2021 71

Table 34: Market Value for Impulse Ice Cream-Single Serve-by category ( USD Million) 2011-2021 71

Table 35: Market Volume for Impulse Ice Cream-Single Serve-by category (Kg Million) 2011-2021 72

Table 36: Market Value for Take-Home and Bulk Ice Cream-by category (ARS Million) 2011-2021 72

Table 37: Market Value for Take-Home and Bulk Ice Cream-by category ( USD Million) 2011-2021 72

Table 38: Market Volume for Take-Home and Bulk Ice Cream-by category (Kg Million) 2011-2021 73

Table 39: Sector Value for Ice Cream-by market (ARS Million) 2011-2021 73

Table 40: Sector Value for Ice Cream-by market ( USD Million) 2011-2021 74

Table 41: Sector Volume for Ice Cream-by market (Kg Million) 2011-2021 74

Table 42: Components of change- by Market (Off-trade) 75

Table 43: Components of change- by Market (On-trade) 75

Table 44: Ice Cream Sales Distribution in Argentina- by Markets (ARS Million), 2016 76

Table 45: Key Health & Wellness product attributes driving sales in Argentina(ARS Million) 76

Table 46: Key Health & Wellness consumer benefits driving sales in Argentina (ARS Million) 77

Table 47: Packaging Material (in Million pack units) 77

Table 48: Pack Type (in Million pack units) 78

Table 49: Closure Type (in Million pack units) 78

Table 50: Primary Outer Type (in Million pack units) 78

Table 51: Exchange Rates: ( USD -ARS), 2011-2021 79

Table 52: GDP Per Capita (ARS) 79

Table 53: Population 79

Table 54: Consumer Price Index 80

Table 55: Age Profile (Millions of Persons) 80

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Argentina, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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