Country Profile: Ice Cream Sector in Brazil

Country Profile: Ice Cream Sector in Brazil


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Executive Summary

Country Profile: Ice Cream Sector in Brazil

Summary

The Ice Cream sector in Brazil is driven by growing economy coupled with increasing young population in the country. Of the three markets, Take-Home and Bulk Ice Cream is the largest in both value and volume terms, while the Artisanal Ice Cream market is forecast to register the fastest growth during 2016-2021 in value terms. On-trade transactions account for a leading share in the distribution of Ice Creams products in the country. Flexible Packaging is the most commonly used packaging material and is also forecast to register the fastest growth during 2016-2021. Unilever, General Mills and Sorvetes Creme Mel SA are the leading market players in the Brazilian Ice Cream sector.

GlobalData's Country Profile report on the Ice Cream sector in Brazil provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The Ice Cream sector in Brazil is forecast to grow at 7.8% CAGR in value terms during 2016-2021

Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Brazil

On-trade transactions account for the leading share in the distribution of Ice Cream products in Brazil

Artisanal Producers lead the Brazilian Ice Cream sector in value term

Flexible Packaging is the most commonly used package material in the Brazilian Ice Cream sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Brazil in the global and regional context 5

3.1. Brazil's share in the Global and Latin American Ice Cream sector 5

3.2. Brazil compared to other leading countries in Latin America 6

4. Market size analysis-Ice Cream sector 7

4.1. Value and volume analysis-Ice Cream sector in Brazil 7

4.2. Per capita consumption-Brazil compared to Latin America and globally 8

4.3. Value and volume analysis by markets in the Ice Cream sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Artisanal Ice Cream 12

5.3. Market analysis: Impulse Ice Cream-Single Serve 13

5.4. Market analysis: Take-Home and Bulk Ice Cream 16

6. Distribution analysis 19

6.1. Distribution channel share analysis: Ice Cream sector 19

6.2. Distribution channel share analysis: Artisanal Ice Cream 20

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22

7. Competitive landscape 23

7.1. Brand share analysis by sector 23

7.2. Brand share analysis by markets 26

7.3. Brand share analysis by category 30

7.3.1. Impulse Ice Cream-Single Serve 30

7.3.2. Take-Home and Bulk Ice Cream 32

7.4. Private label share analysis 34

8. Health & Wellness analysis 36

8.1. Market size analysis by Health & Wellness claims 36

8.2. Market share analysis-Health & Wellness product attributes 37

8.3. Market size analysis-Health & Wellness consumer benefits 39

9. Packaging analysis 41

9.1. Packaging share and growth analysis by package material 41

9.2. Packaging share analysis by package material 42

9.3. Packaging share and growth analysis by pack type 43

9.4. Packaging share analysis by pack type 44

9.5. Packaging share and growth analysis by closure type 45

9.6. Packaging share analysis by closure type 46

9.7. Packaging share and growth analysis by primary outer type 47

9.8. Packaging share analysis by primary outer type 48

10. Macroeconomic analysis 49

10.1. GDP per capita 52

10.2. Population and population growth 53

10.3. Consumer Price Index 54

10.4. Population breakdown by age 55

11. Consumergraphics 56

11.1. Consumption by Gender 56

11.2. Consumption by Age 57

11.3. Consumption by Education 58

11.4. Consumption by Degree of Urbanization 59

12. Methodology 60

13. Definitions 62

14. Appendix 74

15. About GlobalData 87

16. Disclaimer 88

17. Contact Us 89

List of Figures

Figure 1: Volume share of Brazil in the global and Latin American Ice Cream sector, 2011-2021 5

Figure 2: Brazil compared to the other top four countries in Latin America-market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7

Figure 4: Per capita consumption in Brazil compared to global and Latin American average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in Brazil compared to global and Latin American average, 2016 11

Figure 7: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12

Figure 8: Value and volume growth analysis, Impulse Ice Cream-Single Serve market, 2011-2021 13

Figure 9: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 16

Figure 10: Distribution channel share, Ice Cream sector, 2011-2016 19

Figure 11: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20

Figure 12: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21

Figure 13: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22

Figure 14: Leading brands in the Brazilian Ice Cream sector, value and volume share, 2016 23

Figure 15: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 26

Figure 16: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 28

Figure 17: Private label penetration by markets (value terms), 2016 34

Figure 18: Growth analysis, private label and brands, (2011-2016) 35

Figure 19: Value of Health & Wellness claims by market, USD million, 2016-2021 36

Figure 20: Value analysis by Health & Wellness product attributes, 2016 37

Figure 21: Volume analysis by Health & Wellness product attributes, 2016 38

Figure 22: Value analysis by Health & Wellness consumer benefits, 2016 39

Figure 23: Volume analysis by Health & Wellness consumer benefits, 2016 40

Figure 24: Packaging share and growth analysis by package material, 2011-2021 41

Figure 25: Use of package material by markets (in pack units), 2016 42

Figure 26: Packaging share and growth analysis by pack type, 2011-2021 43

Figure 27: Use of pack type by markets (in pack units), 2016 44

Figure 28: Packaging share and growth analysis by closure type, 2011-2021 45

Figure 29: Use of closure type by markets (in pack units), 2016 46

Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 47

Figure 31: Relative comparison of countries based on PEST analysis 49

Figure 32: Brazil's GDP per capita, 2011-2016 52

Figure 33: Population growth in Brazil, 2011-2016 53

Figure 34: Consumer Price Index, Brazil, 2010-2016 54

Figure 35: Age Profile, Brazil, 2016 55

Figure 36: Consumption of Ice Cream by Gender, Brazil, 2016 56

Figure 37: Consumption of Ice Cream by age, Brazil, 2016 57

Figure 38: Consumption of Ice Cream by education, Brazil, 2016 58

Figure 39: Consumption of Ice Cream by urbanization, Brazil, 2016 59

Figure 40: About GlobalData 87

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Value analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 14

Table 3: Volume analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 15

Table 4: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17

Table 5: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18

Table 6: Brand Value and Volume-Ice Cream sector, 2016 24

Table 7: Brand Value and Volume-Impulse Ice Cream-Single Serve market, 2016 26

Table 8: Brand Value and Volume-Take-Home and Bulk Ice Cream market, 2016 29

Table 9: Brand Value and Volume-Dairy-Based category 30

Table 10: Brand Value and Volume-Water-Based category 31

Table 11: Brand Value and Volume-Dairy-Based category 32

Table 12: Brand Value and Volume-Water-Based category 33

Table 13: Use of primary outer type by markets (in pack units), 2016 48

Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 56

Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 57

Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 58

Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 59

Table 18: Market Definitions 62

Table 19: Category Definitions 64

Table 20: Channel Definitions 65

Table 21: Health & Wellness: Product Attributes-Food Minus 66

Table 22: Health & Wellness: Product Attributes-Free From 67

Table 23: Health & Wellness: Product Attributes-Functional & Fortified 68

Table 24: Health & Wellness: Product Attributes-Naturally Healthy 69

Table 25: Health & Wellness: Product Attributes-Food Intolerance 70

Table 26: Health & Wellness: Consumer Benefits-Health Management 71

Table 27: Health & Wellness: Analysis by Consumer Benefits 72

Table 28: Health & Wellness: Consumer Benefits-Performance 73

Table 29: Market Value for Artisanal Ice Cream-by category (R$ Million) 2011-2021 74

Table 30: Market Value for Artisanal Ice Cream-by category ( USD Million) 2011-2021 74

Table 31: Market Volume for Artisanal Ice Cream-by category (Kg Million) 2011-2021 74

Table 32: Market Value for Impulse Ice Cream-Single Serve-by category (R$ Million) 2011-2021 75

Table 33: Market Value for Impulse Ice Cream-Single Serve-by category ( USD Million) 2011-2021 75

Table 34: Market Volume for Impulse Ice Cream-Single Serve-by category (Kg Million) 2011-2021 76

Table 35: Market Value for Take-Home and Bulk Ice Cream-by category (R$ Million) 2011-2021 76

Table 36: Market Value for Take-Home and Bulk Ice Cream-by category ( USD Million) 2011-2021 77

Table 37: Market Volume for Take-Home and Bulk Ice Cream-by category (Kg Million) 2011-2021 77

Table 38: Sector Value for Artisanal Ice Cream-by market (R$ Million) 2011-2021 78

Table 39: Sector Value for Ice Cream-by market ( USD Million) 2011-2021 79

Table 40: Sector Volume for Ice Cream-by market (Kg Million) 2011-2021 80

Table 41: Ice Cream Sales Distribution in Brazil- by Markets (R$ Million), 2016 81

Table 42: Key Health & Wellness product attributes driving sales in Brazil (R$ Million) 82

Table 43: Key Health & Wellness consumer benefits driving sales in Brazil (R$ Million) 82

Table 44: Package Material (in Million pack units) 83

Table 45: Pack Type (in Million pack units) 83

Table 46: Closure Type (in Million pack units) 84

Table 47: Primary Outer Type (in Million pack units) 84

Table 48: Exchange Rates: ( USD -R$), 2011-2021 85

Table 49: GDP Per Capita (R$) 85

Table 50: Population 85

Table 51: Consumer Price Index 86

Table 52: Age Profile (Millions of Persons) 86

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Companhia Brasileira De DistribuicAo Diletto General Mills Inc. La Basque Nestle Paviloche Sorvetes Creme Mel SA Sottozero Unilever Abracadabra Ice Cream Eco Fresh Geloni Ice Cream Maroma

Brazil, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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