Country Profile: Ice Cream Sector in Thailand

Country Profile: Ice Cream Sector in Thailand


  • Products Id :- CS4387MF
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  • Pages: 94
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Executive Summary

Country Profile: Ice Cream Sector in Thailand

Summary

Increasing disposable income and improving distribution channels are the key growth drivers in the Thai Ice Cream sector. The sector is led by the Impulse Ice Cream-Single Serve market, which is expected to register the fastest growth during 2016-2021, in value terms. On-trade transactions account for majority share in the distribution of Ice cream sector in the country. Flexible Packaging is the most commonly used package material, while Paper & Board is expected to register fastest growth during 2016-2021. Unilever and San Miguel are the leading players in the sector.

GlobalData's Country Profile report on the Ice Cream sector in Thailand provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade

Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

The per capita consumption of Ice Cream is higher in Thailand compared to regional level

Per capita consumption in the Impulse Ice Cream-Single Serve market is noticeably higher compared to other markets in Thailand

On-trade transactions account for the leading share in the distribution of Ice Cream products in Thailand

Unilever leads the Thai Ice Cream sector

Flexible Packaging is the most commonly used package material in the Thai Ice Cream sector

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Thailand in the global and regional context 5

3.1. Thailand's share in the Global and Asia-Pacific Ice Cream sector 5

3.2. Thailand compared to other leading countries in Asia-Pacific 6

4. Market size analysis-Ice Cream sector 7

4.1. Value and volume analysis-Ice Cream sector in Thailand 7

4.2. Per capita consumption-Thailand compared to Asia-Pacific and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Ice Cream sector 11

4.6. Growth analysis by markets 12

5. Market and category analysis 13

5.1. Per capita consumption analysis by markets 13

5.2. Market analysis: Artisanal Ice Cream 14

5.3. Market analysis: Impulse Ice Cream-Single Serve 15

5.4. Market analysis: Take-Home and Bulk Ice Cream 18

6. Distribution analysis 21

6.1. Distribution channel share analysis: Ice Cream sector 21

6.2. Distribution channel share analysis: Artisanal Ice Cream 22

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 23

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 24

7. Competitive landscape 25

7.1. Brand share analysis by sector 25

7.2. Brand share analysis by markets 27

7.3. Brand share analysis by category 30

7.3.1. Impulse Ice Cream-Single Serve 30

7.3.2. Take-Home and Bulk Ice Cream 32

7.4. Private label share analysis 33

8. Health & Wellness analysis 35

8.1. Market size analysis by Health & Wellness claims 35

8.2. Market share analysis-Health & Wellness product attributes 36

8.3. Market size analysis-Health & Wellness consumer benefits 38

9. Packaging analysis 40

9.1. Packaging share and growth analysis by package material 40

9.2. Packaging share analysis by package material 41

9.3. Packaging share and growth analysis by pack type 42

9.4. Packaging share analysis by pack type 43

9.5. Packaging share and growth analysis by closure type 44

9.6. Packaging share analysis by closure type 45

9.7. Packaging share and growth analysis by primary outer type 46

9.8. Packaging share analysis by primary outer type 47

10. Macroeconomic analysis 48

10.1. GDP per Capita 51

10.2. Population and population growth 52

10.3. Consumer Price Index 53

10.4. Population breakdown by age 54

11. Consumergraphics 55

11.1. Consumption by Gender 55

11.2. Consumption by Age 56

11.3. Consumption by Education 57

11.4. Consumption by Degree of Urbanization 58

12. Methodology 59

13. Appendix 61

14. Definitions 61

15. About GlobalData 85

16. Disclaimer 86

17. Contact Us 87

List of Figures

Figure 1: Thailand compared to the other top four countries in Asia-Pacific-market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7

Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the Thailand Ice Cream sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in the Thailand Ice Cream sector-On-trade, 2015-2016 10

Figure 6: Value and volume growth analysis by markets, 2016-2021 11

Figure 7: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacific average, 2016 13

Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14

Figure 9: Value and volume growth analysis, Impulse Ice Cream-Single Serve market, 2011-2021 15

Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 18

Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 21

Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 22

Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 23

Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 24

Figure 15: Leading brands in the Thailand Ice Cream sector, value and volume share, 2016 25

Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 27

Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 28

Figure 18: Private label penetration by markets (value terms), 2016 33

Figure 19: Growth analysis, private label and brands, (2011-2016) 34

Figure 20: Value of Health & Wellness claims by market, USD million, 2016-2021 35

Figure 21: Value analysis by Health & Wellness product attributes, 2016 36

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 37

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 38

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 39

Figure 25: Packaging share and growth analysis by package material, 2011-2021 40

Figure 26: Use of package material by markets (in pack units), 2016 41

Figure 27: Packaging share and growth analysis by pack type, 2011-2021 42

Figure 28: Use of pack type by markets (in pack units), 2016 43

Figure 29: Packaging share and growth analysis by closure type, 2011-2021 44

Figure 30: Use of closure type by markets (in pack units), 2016 45

Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 46

Figure 32: Use of primary outer type by markets (in pack units), 2016 47

Figure 33: Relative comparison of countries based on PEST analysis 48

Figure 34: Thailand's GDP per capita, 2011-2016 51

Figure 35: Population growth in Thailand, 2011-2016 52

Figure 36: Consumer Price Index, Thailand, 2010-2016 53

Figure 37: Age Profile, Thailand, 2016 54

Figure 38: Consumption of Ice Cream by Gender, Thailand, 2016 55

Figure 39: Consumption of Ice Cream by age, Thailand, 2016 56

Figure 40: Consumption of Ice Cream by education, Thailand, 2016 57

Figure 41: Consumption of Ice Cream by urbanization, Thailand, 2016 58

Figure 42: About GlobalData 85

List of Tables

Table 1: Volume share of Thailand in the global and Asia-Pacific Ice Cream sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 12

Table 3: Value analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 16

Table 4: Volume analysis of Impulse Ice Cream-Single Serve market by categories, 2011-2021 17

Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 19

Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 20

Table 7: Brand Value and Volume-Ice Cream sector, 2016 26

Table 8: Brand Value and Volume-Impulse Ice Cream-Single Serve market, 2016 27

Table 9: Brand Value and Volume-Take-Home and Bulk Ice Cream market, 2016 29

Table 10: Brand Value and Volume-Dairy-Based category 30

Table 11: Brand Value and Volume-Water-Based category 31

Table 12: Brand Value and Volume-Dairy-Based category 32

Table 13: Brand Value and Volume-Water-Based category 32

Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 55

Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 56

Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 57

Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 58

Table 18: Market Value for Artisanal Ice Cream-by category (? Million) 2011-2021 72

Table 19: Market Value for Artisanal Ice Cream-by category ( USD Million) 2011-2021 72

Table 20: Market Volume for Artisanal Ice Cream-by category (Kg Million) 2011-2021 72

Table 21: Market Value for Impulse Ice Cream-Single Serve-by category (? Million) 2011-2021 73

Table 22: Market Value for Impulse Ice Cream-Single Serve-by category ( USD Million) 2011-2021 73

Table 23: Market Volume for Impulse Ice Cream-Single Serve-by category (Kg Million) 2011-2021 74

Table 24: Market Value for Take-Home and Bulk Ice Cream-by category (? Million) 2011-2021 74

Table 25: Market Value for Take-Home and Bulk Ice Cream-by category ( USD Million) 2011-2021 75

Table 26: Market Volume for Take-Home and Bulk Ice Cream-by category (Kg Million) 2011-2021 75

Table 27: Sector Value for Artisanal Ice Cream-by market (? Million) 2011-2021 76

Table 28: Sector Value for Ice Cream-by market ( USD Million) 2011-2021 77

Table 29: Sector Volume for Ice Cream-by market (Kg Million) 2011-2021 78

Table 30: Components of change- by Market (Off-trade) 78

Table 31: Components of change- by Market (On-trade) 79

Table 32: Ice Cream Sales Distribution in Thailand- by Markets (? Million), 2016 79

Table 33: Key Health & Wellness product attributes driving sales in Thailand (? Million) 80

Table 33: Key Health & Wellness consumer benefits driving sales in Thailand (? Million) 80

Table 33: Packaging Material (in Million pack units) 81

Table 34: Container Type (in Million pack units) 81

Table 35: Closure Type (in Million pack units) 82

Table 36: Primary Outer Type (in Million pack units) 82

Table 37: Exchange Rates: ( USD -?), 2011-2021 83

Table 38: GDP Per Capita (?) 83

Table 39: Population 83

Table 40: Consumer Price Index 84

Table 41: Age Profile (Millions of Persons) 84

Table 42: Market Definitions 61

Table 43: Category Definitions 62

Table 44: Channel Definitions 63

Table 45: Health & Wellness: Product Attributes-Food Minus 64

Table 46: Health & Wellness: Product Attributes-Free From 65

Table 47: Health & Wellness: Product Attributes-Functional & Fortified 66

Table 48: Health & Wellness: Product Attributes-Naturally Healthy 67

Table 49: Health & Wellness: Product Attributes-Food Intolerance 68

Table 50: Health & Wellness: Consumer Benefits-Health Management 69

Table 51: Health & Wellness: Analysis by Consumer Benefits 70

Table 52: Health & Wellness: Consumer Benefits-Performance 71

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Artisanal Producers Chomthana Co. Ltd General Mills Inc. Nestle San Miguel Unilever American Food Co. Ltd.

Thailand, Artisanal Ice Cream, Impulse Ice Cream-Single Serve, Take-Home and Bulk Ice Cream, Dairy-Based, Water-Based, Distribution, On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, channel share, brand share, market share, packaging, package materials, pack, closure, primary outer, volume share, value share

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