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Dairy Market in India 2013

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The new report, 'Dairy Market in India', states that the Indian dairy market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively.

The Indian food and beverage sector is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine products, grains and consumer foods. Dairy Industry plays an important role in the socio-economic development of the nation by generating huge rural employment as well as providing cheap and nutritional food to the vast population. Though the dairy market in India is dominated by the unorganized sector, the organized sector has shown remarkable growth last few years.

The report provides a snapshot of the Indian dairy industry which has witnessed several changes post 'Operation Flood' era. Dairy sector witnessed spectacular growth during 1971 and 1996 primarily due to integrated cooperative dairy development programmes conducted by the National Dairy Development Board (NDDB). Moreover, after 1991, due to liberalization and delicensing, private sector also started entering the market, which further accelerated its growth. Major players of the Indian dairy market include Gujarat Cooperative Milk Marketing Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun Agro and Heritage Foods amongst others. In addition to this, a number of regional players have also entered the market in the last few years thereby making the market more competitive in nature.

There are certain factors that predominantly work towards enabling the sector to grow in the likes of higher disposable income that aids in greater spending power by consumers, rapid urbanization which leads to busy lifestyle and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include favorable demographics, fast expanding retail network, growth of user industries and rise in bovine population.

For dairy products, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the dairy category as well.

To sum up, the Indian dairy industry is a stable market at present and has strong growth potential in the future years.


Table Of Content


Slide 1: Executive Summary

Macro-Economic Indicators

Slide 2: Gross Fiscal Deficit: Monthly (Sep 2012-Feb 2013), Exchange Rate: Monthly (Nov 2012- Apr 2013)

Slide 3: GDP at Factor Cost: Quarterly (2009-10-2012-13), Inflation Rate: Monthly (Oct 2012-Mar 2013)

Slide 4: Lending Rate: Annual (2008-09-2011-12), Trade Balance: Annual (2009-10-2012-13), FDI Annual (2009-10-2012-13)


Slide 5: Introduction

Market Overview

Slide 6: Global Dairy Market-Overview & Milk Production-wise Ranks of Nations

Slide 7-9: Dairy Market-Overview, Market Size & Growth (2011-2017e), Production Volume-Milk (2007-08 to 2012-13) and Market Segmentation (2012)

Slide 10: Value Chain Analysis

Market Segmentation

Slide 11: Market Segmentation-Cooperative and Private Dairies

Slide 12: Market Segmentation-Rural and Urban

Slide 13: Market Segmentation-Consumption Pattern-Liquid Milk and Other Forms and Regular Milk and Premium Products

Consumer Insights

Slide 14-23: Consumer Insights on Dairy Products

Import & Export

Slide 24-28: Total Imports-Major Types of Dairy and Processed Dairy Products (2009 to Apr-Dec 2012)

Slide 29-34: Total Exports-Major Types of Dairy and Processed Dairy Products (2009 to Apr-Dec 2012)

Drivers & Challenges

Slide 35: Summary

Slide 36-44: Drivers

Slide 45-49: Challenges

Government Rules & Policies

Slide 50: Summary

Slide 51-53: Food Safety and Standards Act 2006 & Regulations 2011

Slide 54: Government policies

Government Participation

Slide 55: Summary

Slide 56: Fiscal Incentives for Food Processing Sector

Slide 57: Other Initiatives

Slide 58: Dairy Development Programmes

Slide 59: National Dairy Plan


Slide 60: Summary

Slide 61-67: Key Trends

Competitive Landscape

Slide 68: Market Competition-Porter's Five Forces Analysis

Slide 69-73: Competitive Benchmarking

Slide 74: Major Public Players-Summary

Slide 75-109: Major Public Players

Slide 110: Major Private Companies-Summary

Slide 111-123: Major Private Players

Strategic Recommendation

Slide 124-125: Strategic Recommendations


Slide 126: Appendix

Slide 127: Sources of Information

List Of Figure

Macro Economic Indicators

1. Gross Fiscal Deficit: Monthly (Sep 2012, Oct 2012, Nov 2012, Dec 2012, Jan 2013, Feb 2013)

2. Exchange Rate: Monthly (Nov 2012, Dec 2012, Jan 2013, Feb 2013, March 2013,April 2013)

3. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12,2012-13)

4. Inflation Rate: Monthly (Oct-Nov 2012, Nov-Dec 2012, Dec 2012-Jan 2013, Jan 2013-Feb 2013, Feb 2013-Mar 2013)

5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)

6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)

7. FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview

1. Consumption Share of Milk out of total Global Beverage Consumption

2. Change in Global Protein Consumption

3. Dairy Market Size and Growth (2011-2017e)

4. India's Share in Global Milk Production

5. Production Volume-Milk (2007-08 to 2012-13)

6. Market Segmentation-Organized & Unorganized Sector (2012)

7. Milk Producers Share-Rural Smallholders & Others

Market Segmentation

1. Milk Procurement Break-up-Cooperative Dairies & Private Dairies (2011-12)

2. Share of Consumer Expenditure on Dairy Products-Urban Consumers (2012)

3. Share of Consumer Expenditure on Dairy Products-Rural Consumers (2012)

4. Consumption Share of Milk-Urban Consumers (2012)

5. Consumption Share of Milk-Rural Consumers (2012)

6. Consumption Pattern-Liquid Milk and Other Forms (2011)

7. Consumption Pattern-Regular Milk and Premium Products (2011)

Consumer Insights

1. Profile of Respondents-Profile of Respondents-Age Wise (years)

2. Consumption Share of Dairy Products

3. Frequency of Consumption

4. Milk Consumption Share-Vegetarians

5. Milk Consumption Share-Non-vegetarians

6. Consumption Pattern-Liquid milk, Processed dairy products and Both & Preference-wise Share of 'Both' Category

7. Product Consumption Shares

8. Preference Wise Share of the Factors Influencing Purchasing Decision

9. Consumer's Purchasing Points

10. Preference-wise Share of the Brands

11. Budget Allocation for Dairy (Monthly)

12. Shares of Various Promotional Mediums

Import & Export

1. Imports-Total Imports (2009 to Apr-Dec 2012)

2. Imports-Major Importing Nations-Value Wise (2011)

3. Exports-Total Exports (2009 to Apr-Dec 2012)

4. Exports-Major Exporting Nations-Value Wise (2011)

Drivers & Challenges

1. Growing Income and Consumption-Aggregate Consumption (2005-2025e) and Aggregate Disposable Income (2005-2025e)

2. Rapid Urbanization-Growth in Urban Population (2001-2011)

3. Favorable Demographics-India's Share out of Global Population and Growing Population (2005-2030e)

4. Rise in Bovine Population-Total Bovines (2003-2007), Total Cattle (2003-2007) and Total Buffalos (2003-2007)

5. Growth of Sub Segments and Other User Industries-Confectionery Market (2010-2015e), Ice Cream Market (2011-2014e) and Ready to Eat Foods (2010-2017e)

6. Marketing Campaigns-Growth in Television Industry (2010-2015e) and Development of Print Media (2009-2014e)

7. Growing Retail Market-Number of Retail Outlets in India (2000-2010), Number of Hypermarkets in India (2008-2011), Organized Retail Market Space (2010-2020e) Growth of Malls in India (2010-11 & 2011-12)

8. Inadequate Supply of Feed and Fodder-Demand-supply Gap of Feed And Fodder (2012-13)

9. Deficit in Power Supply-Future Power Demand-Supply Scenario (2007-2017e) and Demand Supply Gap during Five Year Plans (6th-10th Five Year Plan)

10. Poor Supply Chain and Distribution Facility-Mode of Transportation of Perishables

11. Rise in Packaging Costs-Crude Oil Prices (Apr 2012-March 2013)

Competitive Landscape

1. Competitive Benchmarking-Key Ratios of Top 3 Companies-Operational Basis (2012-13)

2. Competitive Benchmarking-Key Ratios of Top 3 Companies-Financial Basis (2012-13)

3. Company profiles (All Companies)

a. Ownership Structure (Private Companies)

b. Financial Snapshot (Except Gujarat Cooperative Milk Marketing Federation Ltd.)

c. Key Business segments (Public Companies)

d. Key Geographic segments (Public Companies)

List Of Table

Market Overview

1. Country Ranks-Milk Production-wise (2011)

2. Major Milk Producing Indian States (2012)

Consumer Insights

1. Description of various parameters of the survey

Drivers & Challenges

1. Rise in Bovine Population-India's Rank in Global Buffalo and Cattle Population

2. Shortage of Cold Storage Units-Commodity-wise Distribution of Cold Storage Capacity

Government Participation

1. Dairy Development Programmes-Allocation during 12th Five Year Plan


1. Corporate Activities-PE Investments

Competitive Landscape

1. Public Trading Comparables (FY 2012)

2. Company profiles (All Companies)

a. Company Information (All Companies)

b. Products and Services (All Companies)

c. Key People (All Companies)

d. Shareholders of the Company (Private Companies)

e. Key Financial Performance Indicators (Public Companies)

f. Key Ratios (All Companies except Gujarat Cooperative Milk Marketing Federation Ltd.)

g. Business Highlights (All Companies)


1. Appendix

2. Sources of Information

Licence Rights

Section Purchase

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Products and Companies



1. Amrit Corp Ltd.

2. Anik Industries Ltd.

3. Hatsun Agro Products Ltd.

4. Heritage Foods India Ltd.

5. Kwality Dairy India Ltd.

6. Britannia Industries Ltd.

7. Nestle India Ltd.


1. Gujarat Cooperative Milk Marketing Federation Ltd.

2. Mother Dairy Fruit and Vegetable Pvt. Ltd.

Parag Milk Foods Pvt. Ltd.