Success Case Study: Epigamia

Region:Asia

Author(s):

Product Code:CS1956SF

Download Sample Report download
Buy the Full ReportStarting from $995
Published on

October 2019

Total pages

21

Table of Content

Download Sample Report download
Buy the Full ReportStarting from $995

About the Report

About the Report

Success Case Study: Epigamia

Summary

"Success Case Study: Epigamia" is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The case study takes a closer look at how Epigamia got health-conscious young Indian urbanites hooked on its brand of flavored yogurt.

Epigamia achieved success in India's highly competitive dairy market, where yogurt is considered to be extremely niche. Launched in 2015 as India's first Greek yogurt brand, the product line's sales reached 3 million units a month by 2018. The brand succeeded among young urbanites, where big multinational brands have failed.

Scope

- It is important to understand the strong local influence over consumer choices of food/drinks.

- Highlighting specific attributes that make a product unique can justify a premium positioning and entice experiential consumers.

- Introducing a "local" spin will encourage a wider audience to try a new product when introducing unfamiliar concepts, recipes, and so on.

Reasons to buy

- Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Products

Products

Yogurt, Greek yogurt, yoghurt, Greek yoghurt, dahi, curd, artisanal curd, flavored yogurt


Companies

Epigamia

Danone

Table of Contents

Table of Contents

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

You can also purchase parts of this report.
Do you want to check out a section wise price list?
Get Price Break-up

Why Buy From US?

RRR
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

reach
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Research
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

Insite
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository
150+ Consulting project a year
100+ Analysts
8000+ Client Queries in 2022