Top Growth Opportunities: Dairy & Soy Food in Russia

Top Growth Opportunities: Dairy & Soy Food in Russia


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Executive Summary

Top Growth Opportunities: Dairy & Soy Food in Russia

Summary

"Top Growth Opportunities: Dairy & Soy Food in Russia", provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Russia through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for dairy and soy food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

This report provides an overview of the dairy and soy food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for dairy and soy food producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

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Key consumer demographic groups driving consumption within the Russian market. Improve your consumer targeting by understanding who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and regional product innovation targeting key consumer needs

Scope

Despite negative growth in US Dollar terms in the five years to 2016, Russia's Dairy market is stable and growing steadily, with a value projection of almost USD 30 billion by 2021. This growth is underpinned by several factors, including a modest recovery in household incomes and more favourable business climate for producers and exporters in key industries.

Despite recording negative growth in USD value terms due to the effect of currency movements, the Russian Dairy & Soy Food market registered steady growth in volume between 2011 and 2016.

Cheese and Milk, the two largest segments in value and volume terms in 2016, are forecast to register impressive growth in the five years to 2021, while Cream is forecast to record the fastest value growth.

Off-trade distribution channels together account for almost two thirds of Dairy & Soy Food consumption in Russia, although On-trade is the largest single channel by 2016 market value share.

The top three brands across all segments saw their collective average value share remain constant between 2011 and 2016, demonstrating that consolidation in the Russian Dairy market has slowed in response to reduced consumer spending and private label gains.

The value share of private label is growing faster than that of brands across all segments in the Russian Dairy market, highlighting a move among consumers towards private label products, which are often cheaper but increasingly perceived to be of equal value to brands.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia's dairy consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.

Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Table of Contents

1. Introducing a top growth market for Dairy

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Dairy retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Strategic issues map-key consumer trends affecting market strategy

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

How Health & Wellness benefits will contribute to growth

Penetration of Health and Wellness claims by category

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Volume market growth by category, 2011-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016

Private label penetration and CAGR, 2011-2016

Cumulative value share by brand, 2016

Penetration of Health and Wellness claims by category, 2016

Packaging materials volume share, 2016 & 2021

Packaging closure materials volume share, 2016 & 2021

Projected CAGR for top five categories by value, 2016-2021

Price change by category, 2016

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Value growth by category, 2011-2021

Winners and losers by category, value, 2016-2021

Volume growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Key consumption motivators by category, 2016

Key consumption motivators by category, 2016 (continued)

Top categories by volume and CAGR, 2011-2016

Average price change by brand, 2016

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Magnit

Auchan

X5 Retail Group

PepsiCo

Danone

Valio

Groupe Lactalis

Savushkin Product

Karat Zao

Hochland AG

Molvest Zao

Milkiland

Alekseevskiy MKK

President

Actimel

Castelli

Prostokvashino

Domik V Derevne

Vesely Molochnik

Bio Balance

Takanashi Shibo

Forager Project

Vitako

Imunele For Men

Agusha Zasypay-ka

Parmalat

Danone Activia

Bonfesto

Vkusnyi Standart

Volko Molko

Epica

Deluxe

Devinos

Danone Danio

Dairy, soy food, Russia, convenience, time-scarcity, packaging, value, health & wellness, yogurt, cheese, butter & spreadable fats, dairy-based & soy-based desserts, milk, drinkable yogurt, soymilk & soy drinks, cream, fromage frais & quark

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